What determines the website weight?

The sudden disappearance of website rankings is a warning of downgrading websites, but it is not completely reflected. Many SEOer know that the website weight is very important for website optimization. what does it affect the website weight? In fact, it is possible that everyone is vague.

The sudden disappearance of website rankings is a warning of downgrading websites, but it is not completely reflected. Many SEOer know that the website weight is very important for website optimization. what does it affect the website weight? In fact, everyone may be confused. Today, I want to share my experience in website optimization to talk about website weights.

Speaking of website weights, we should be most affected by downgrading the website. once the website is downgraded, there will be a lot of "loss" for the website, so downgrading should be a nightmare for all webmasters. After a website is downgraded, we usually diagnose the website directly, that is, the overall data analysis of the website. Whether the title has been changed, the space has been changed, whether it has been infected with Trojans, and whether there have been many spam links suddenly ...... In fact, these are just the representation of downgrading, not the direct factors that lead to downgrading.

Website Data analysis is based on search engine algorithms. these algorithms are related to some of our daily work. Like the voting algorithm passed by the link weight and the downgrading caused by the website's own structure problems. Now we know that the restrictions on external links are getting bigger and bigger, and the most likely reason for downgrading websites is to focus on the website structure. I have some comments here. you may wish to read them a little bit.

First,In order to save time and cost, Baidu takes precedence over updating and capturing internal website data. Friends who have made Website maps may know that there are priority options in some production software to better interpret internal website data.

Second,The search engine determines the webpage mostly through the page views, and the homepage of the website is the weight page of the entire website, with the highest priority. This ensures that the traffic entry is on the homepage, in this way, the weight of the website homepage is located to avoid unbalanced websites due to scattered homepage weights.

Third,Through data analysis, we have come to the conclusion that Baidu crawls website content mainly by determining the website priority. The higher the priority, the more frequently the content is captured. generally, Baidu updates the homepage to a week, and updates the inner pages to four to six weeks. that is to say, it takes at least one month for Baidu to determine the website structure. Therefore, if the website suffers sudden downgrading, the data we need to pursue should be within 30-45.

Fourth,Changes to the website structure will lead to downgrading of the website, which is part of the downgrading of the website. We know that website revisions are usually accompanied by changes in paths, titles, descriptions, and so on. such downgrading due to such changes also requires an update cycle of around four weeks.

Fifth,Another factor for downgrading a website is the downgrading of the website. it is different from downgrading the website structure during the internal update cycle. it is caused by a large amount of junk external links, the downgrading time is not the same as the Baidu cycle, which is generally related to the effective time after the external chain is captured. this effective time only takes two weeks.

The changes in the weight of a website are determined by the search engine algorithm. the downgrading factor is divided into intra-site downgrading and out-site downgrading. In conclusion, intra-site permission downgrading generally takes four to six weeks, and intra-site permission downgrading generally takes two to four weeks. In fact, there is another factor that affects the weight of the website, because the search engine is mistakenly crawled and "accidentally hurt ", this weight is usually restored after two or three days of data update, so we don't have to worry about it.

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