What is SEM? What do you mean by SEM?

SEM is the English abbreviation of Search Engine marketing, in which the text means search engine marketing. Taiwan and Hong Kong and Macao, also known as search and sale, mean the same thing. SEM more emphasis on the comprehensive means in search engines on the corporate communication and promotion and sales, and SEO more inclined to a Web site quality and welcome to improve the difference, SEM more emphasis on results, reasonable, effective and stable methods are possible.

The general understanding of SEM consists of four parts of the work

First, bidding rankings, as the name suggests is the site can be collected after the search engine, the higher the price of the top ranking, while in the domestic most popular pay-per-click Search engine has Baidu, Yahoo and Google. It is worth mentioning that even if it is done PPC (Pay per click) paid advertising and bidding rankings, it is best to search the site for SEO design, and the site will be logged into the major free search engine.
Second, the purchase of keyword ads, that is, in the search results page display ads content, to achieve advanced positioning, users can change the keyword as needed, the equivalent of a different page rotation ads;
Third, search engine optimization (SEO), is through the site optimization design, so that the site in search results in front. Search engine Optimization (SEO) also includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine login.
Four, PPC (Pay per call, according to the effective calling charges), such as: "TMTW call to Pay", is based on the number of effective telephone charges. Purchase bidding ads are also called PPC. Baidu said the P4P is this meaning.
At present, SEM is in the development stage, it will become a professional website and even the development of E-commerce.

SEO is part of the SEM, SEM contains the SEO.

SEO and sem What is the current development situation?
North American Search Marketing Market size defined as the North American region advertisers in the bidding rankings, paid collection, natural ranking optimization and search marketing technology combined, the 2007 North American search Marketing market size of 11.5 billion U.S. dollars, the 2006 growth of 22.3%. In the coming years, the North American search marketing market will mature, The average annual growth rate is 10% to 15%, and the market size is expected to reach $18.6 billion by 2011.
Eric Consulting Analysis of the North American search marketing Market size data that North America has been around search marketing to establish a more diversified business model and mature development system, while China's search marketing is still in the early stage of rapid development, the market has just started, need to continuously upgrade the value of new business such as SEO, and continuously improve the quality of the bidding ranking service.

Most of the domestic SEO is some individuals in the provision of some SEO services, poor accuracy of service, the effect is not very satisfactory, SEO services can not be very in place and business communication, stay in doing search engine rankings This prospect is not beautiful, the effect is very general stage. The so-called more professional 1-2 SEO companies in fact, the level of operation is also very general, among them, some of the mixed water shrimp, which is a large range of domestic situation, small market situation is more people worry.

Baidu after June 2007 changed the bidding ranking policy, the keyword starting price has changed a lot, is no longer 0.30 yuan, but may be a few yuan to dozens of yuan, the actual situation is a few cents of the word has been very few, these words have no commercial value, so in essence, it is to improve the threshold of bidding, some small and profit margins are not high enterprises excluded. Baidu Registration Service Center is the use of high-density telephone sales + conference sales methods to sell the bidding rankings, the business treatment is very bottom, and may not even basic salary, so the sales staff only keep consuming customers to improve their performance, coupled with such work is often no experience of graduates, Not even understand the bidding rankings, let alone the market and sales, spread. The effect of such a bid ranking is drastically reduced in the case of cost growth, and even many customers have found little effect. This may also be related to website users.
The first factor in the growth of SEM market is that advertisers pay more for each click when they search marketing. The rapid development of marketing depends on the brand value of the enterprise is more emphasized, because the future of products and services tend to homogenization trend, enterprises need to use search engine as the audience to the brand's first cognitive media, All the keywords that may be associated with the company's brand will produce a purchase intention. In addition, the future development of the search engine is a direction of local information, infiltration into different regions of local search will stimulate local enterprises marketing spending, thereby promoting the SEM market continues to grow. Provide a large amount of keyword tracking management technology and marketing methods based on SEM, and enter the mature stage with the output of SEM technology and marketing experience as the main growth thrust.

Search Marketing Market Bidding ranking business is still North America SEM main business

SEM Market size data at the same time found that in the future advertisers on the choice of SEM means, 76% of advertisers in the future will be more inclined to choose SEO as the main marketing means, advertisers believe that SEO can reduce the risk of malicious clicks and fraud, and make the advertising budget in a controllable range.
And the same 71% of advertisers believe that more active participation in the search engine platform bidding ranking mechanism, is a more effective SEM means, because for a certain advertising budget enterprises, competitive ranking mechanism than SEO more reliable, advertising effect is predictable.

The future of domestic SEO companies should be to the SEM service changes, no longer provide SEO services alone, the market will gradually get up, a SEM company may only serve some of the more stable customers, rather than casually collect money to others to do rankings.

Here, Sand monk SEO want to add their own understanding of SEM:

First, SEM is including SEO, PPC, p4p more communication methods and technical channels of synthesis, this is correct.
Second, the network sales counseling services. The target customer translates into the consulting customer, consults the customer translates into the transaction customer

SEM includes SE and M, that is, search engine vendors and sales, sales are not just spread, otherwise it is called Sep (spreading spread) or sea (advertising advertising) good, but SEM is not ses (saling Sales) We think that SEM should include marketing in the dissemination and sales of science. The 1th is already spread, we think this should be sales, network sales should include real sales in a search and two times transformation, search is done in SE. SE is looking for and bringing in the target customers, so the business should translate the target customer into the process of consulting the customer and consulting the customer into the transaction customer. And ordinary business is unable to complete such work, network sales, including sales tools, always online and other characteristics, may need professional firms to guide the completion, so the process of service is perfect, will eventually let the outsourcing company satisfaction.