What is SNS? What can be done?

Before that, I still don't know what SNS are. I know that SNS is also a service that uses 365key. After subscribing to the KESO network pick-up, I see what he reads every day. Article Later, I got to know SNS. To be honest, I have not yet understood the meaning of SNS very accurately, previously, I thought that only websites with social relationships such as contacts and Youyou zone are SNS websites. However, some people said that Kijiji is also a type of SNS, blog is also an SNS. I am confused. What is SNS?

Of course, for users, they do not care about what SNS are. When users use the services of a website, what does this website bring to them? Regardless of whether you are an SNS or a blog. That is to say, the user experience will ultimately fall into the user's gains, rather than concepts.

After using a large number of domestic websites called SNS, I also have some superficial views on SNS:

1. SNS is a viral website marketing function. He can invite his friends to become users of the website through a member of the website, and enable the interest and purpose of this invitation. Do you still remember the previous homepage of hao123 saying "if you think the website is good, please tell your friends on QQ? (This is probably the case.) Although hao123 has such a sentence on the website, the user has no interests or purpose-driven, and many users will not send the website to their friends, SNS makes this sentence a function of a website, so that a member can help you promote the website for some purpose and benefit. Therefore, SNS is a marketing method for the next generation of Internet sites;

2. SNS is a function to enhance internal communication between website Members. Previous Website member services were a one-way and independent Member Service, which basically did not reflect the communication and communication between members, at most, there is a "my friends" list function, instead of opening and reflecting the "my friends" content. SNS opens further content in the friend list. You can view the list of friends of my friends or even the list of friends of my friends in the list of my friends, in this sense, it is a plane-based communication, while SNS is a three-dimensional multi-dimensional communication. This individual believes that the design of website functions is an epoch-making innovation, so that the essence of "Internet" is fully embodied.

3. People-based SNS alone are hard to make profits. SNS must be applied to specific industries to make profits. Currently, I have seen SNS websites in China. According to the current situation, the contact home is a simple people-based SNS, youyou zone is a blog-based SNS (many people think that youyou Zone wants to play down its blog function, but I don't think so). Douban is a library-based, movie-based app... SNS, there are also some SNS similar to uume dating-based, we can see that, in addition to Douban, integrate SNS into libraries, movies, and other carriers, it seems that the rest are basically based on the relationship between people. The integration of youyou zone into the blog can only be regarded as the relationship between people. Recently, heiyou's tianxiao seems to be a more purposeful application of SNS to make dating and marriage more active. Of course, it is not ruled out that SNS, which are purely human-related, will launch some application services based on these people after accumulating a certain number of people. For example, it is very likely that contacts will launch jobs services like LinkedIn, this is also an application form.

4. Use and Maintenance. I didn't hear about mpod, saying that the idea of a contact is more about maintaining it. That is to say, he doesn't want you to use it every day, just think about it when you need it. This idea is similar to that of a neighboring address book. Similar websites also have Skynet. The idea of such websites is to regard SNS as a tool for adding friends, managing friends, and getting friends between people. In my opinion, this kind of tool is not very attractive to users when it has no practical benefit. Just like the motivation for finding a mm appointment is definitely bigger than making friends, where is the profit of providing such tools with no strong purpose? Whether or not to use its member database to apply in a certain industry or provide certain services in the middle and late stages.

5. That is to say, the current SNS are all in the circle of people, all thinking that people in the circle will be able to receive money, isn't it like this? Should we consider what selling points should we use to enclose people and what people will do in the circle? What benefits or benefits does a user bring to the user? OK, even if you are directed to people, What can these people earn for the website? In addition to advertising. These are all my questions. (Author: Zheng zefeng)