What is the designer's way out

Design I do not often bubble forum, although I also manage a number of business and user forums. The reason is not to come as to my subjective, but to the objectivity of the forum itself. Because the domestic forum now too many too many "not worth replying" posts, and as the main body, but also because of the domestic forum too much "indifferent reply."

I have not been very understanding, say a few words, mixed with that little experience, what is that wealth why?
In the visual China, there was a post that impressed me very much, that is, that the guest forum is a rookie concentration camp, I also made a reply. Interested, want to know what the real designers are concerned about, you can look.
Today also had the honor to read the What ' s designer's outlet this topic post. The post itself does not have what worth replying to the value, really let me moved, is the ID for idle, said 70 generation of strangers, and engaged in graphic design industry netizens long reply. The reply is objective and pertinent, but it does not mention the problem itself. I only in the following words, as the predecessor of the "bowed to the ox" spirit of gratitude.

　　 What ' s designer's way out?
Is it too advanced to ask this question when the design industry is just going through the medium-term boom stage? The origin of architectural design, whether based on Roman historical data or on the basis of the historical facts of Chinese civilization, should have hundreds of years of history, right? Is it the architectural industry that nobody cares about? Or the career end of a building designer? Not only can not see a trace of signs, but these are the envy of the industry and jobs it?
If you ignore the network design, according to the beginning of all computer graphics design calculation, that is, 30 years of things? Because what kind of graphic design do you expect the Apple I computer to do? So how can anyone doubt the way out of a profession that has only begun in 30 years?
Is it because at present, web design, graphic design, "Graduated people, practitioners" more and more? Can you do a similar job if you graduate from a training course?
Is it because the salaries of practitioners in these common positions have been declining? Generally in 1200-3000 middle and low salary position?
Is it because of the current position, technical competition is more and more fierce? A good position, a lot of competitors to reduce their demands to compete for?
If you think of the above reasons, I urge you to reflect on their own problems, more time to upgrade their skills, less time to blame it. Because the root of these three problems, or their own technology is not enough, artistic accomplishment, and even professional mentality problems, in the surrounding environment, technology pull top-notch, in a small range of popular, get a 2000-3000 monthly salary, the boss to you speak politely don't know bragging. Ask, basically every month there are domestic network giants, listed companies, as well as large-scale professional design, advertising companies to recruit a large number of talented designers. Do you dare to post your resume? Again, your resume, in addition to age, gender, simple experience, technical mastery, what else is worth writing?
Analysis of the nature of the problem: is a bottom "prince" in the planning of a farce, misfortune, and also sad that there are too many "princes" in the bottom of the well.

　　 What ' s designer's way out?
Since this problem, put in front of us, since do not do that netizen, only from the side of the analysis of the problem, then let us face the root of the problem.

In the case of networking only
There's a job called website Information Architect.
There is a position called website planning, website editing
There is a position called the website operator (different from the website operators, because the site is run by the operator is to work at the point of view, operating the client company's website)

There is a company to do business planning consulting services, business small to a variety of commercial investigation of the fact that various exhibitions held, business large to the company's listing, mergers. Their business in the network, there is a website operation services.
If you do work at a high-end professional web design company, 3, 5 years of work experience is enough to make you an experienced person in the above positions. Because the website design, and not only simple art design work process, the website design is not in the art, is in the service, is in the application website design, the production technology, the production website, then uses the website for the Enterprise service.
A mature, professional website design, to understand the information architecture design, both, how to arrange information structure, what as the site's selling point focus on development, to what extent, how to analyze the site's browsing volume, peak browsing time period of the information transmitted by the population of the registration of biased distribution of the information transmitted, According to the relevant information how to do late development. How to confirm visitors interested in information, how to make visitors the most convenient browsing site, how to set the site's user-friendly design and so on. Of course, this is the work of the information architecture designer.
A mature, professional website design, but also will know to include the integration of columns, planning work, if you do a jewelry industry portal, is not put a few of the emission of gem pictures of the column, put a few emissions jewelry industry business directory of the plate, it can? So the audience you're facing is too small? What is the value of this website for the industry company? What is the value of this website for professionals? What is the value of this site for ordinary netizens? Where is the profit point for this site and the value-added Services development project? These in the initial stage of site construction must be professional planning, editorial staff design. Of course, this is the website planning, editing work.
A mature, professional website design, but also will understand the intranet of the program structure design, that is, the site operators will be used for day-to-day collaborative updates, maintenance work to bring convenient subnet system. Next, to the operation of the site to do a general plan, how to determine the site's construction goals, how to determine the site's promotional programs, how to determine the site's marketing program. Of course, this is the job of the website operator.
If you can read the above words, is not aware of the site designer's way out?
If you do not understand, I do not want you to communicate with me, because "wine sewing bosom friend drink, the poem to People Yin this old saying"

　　 last PS several questions:
If someone asks, did you say that the website designer is too exaggerated? Know that much? It Superman, or network God stick ah?

A: In fact, those who do not know a lot, know more professional people can write more advanced things, at least I am in contact with these professionals, has always been the mentality of learning. At least a lot of the books on the operation, still need to take notes to learn. There are at least a lot of web site structure design formula, is always staying up all night studying. As a professional website designer, it is necessary to understand these. This logic is like having someone to master all the mainstream design software applications.

If someone asked, you say this is not in line with China's national conditions ah, the foreign BBS bubble more, ran domestic show it?

A: My English is very bad, bubble foreign BBS, are relying on translation software, meaning by guessing, learning by thinking. A miserable word. But let us think this way, more and more enterprises began to set up their own network departments, responsible for the construction of the enterprise website itself, operating work. To this end, they will pay a certain amount of salary every month. But these companies seem to be happy with the years of commitment, why? Are those companies stupid? Do not know to find a design company to do a website to save money? The answer is the opposite, these companies are not stupid, the site has been the Information age network propaganda tools, corporate network image and so on nouns, transition for the post-information era, enterprise Network Service tools. Website Most valuable, the most potential development value lies in the service ability of the website. Their own companies, their industry's application-oriented web site, to outsiders to design, how will it be more appropriate than their own staff design? Even at the expense of beauty. is better than to get beautiful, lose the application of the loss of a hundredfold.

In addition, for some in the face of the web design industry gradually cringe, then adopt the means to compete through the competitive prices and so on, and destroy their own market prospects of the various design companies responsible personnel, if Pianqiao read this article, may wish to write down the following paragraph:

Instead of lowering their own profits, to win a bleak prospect of the design market, not as bold as the reform of the company's human structure, together with the development of a domestic emerging web site Operation Market, if you can give customers a promising, professional website operation plan, customers are willing to submit the site to a professional company to operate. This does not have to be similar to people, salaries, translation of a class of philosophical problems. Alone on the domestic trend of development, go or abroad a few years ago the old road.

There are even companies to do a website template download, and to charge the site, a template site to collect more than 10 dollars?! To tell you an unfortunate news, we are now doing a site called "Template Factory" planning, all templates are free. and also advertise on the websites you advertise. Since you use such despicable means to destroy the market, then we will destroy your market. If you are sure to update a website template every day, then we might as well be together to benefit the vast number of web designers