What is the difference between Yi 3.0 and micro-letter?

1. What is the difference between the free communication function and the micro-letter telephone?

Micro-mail phone mainly through the operator data channel (3G/4G or fixed network to WiFi) to achieve free call, in the operator 3G/4G network actually also need to pay mobile data costs. And the other side must install the micro-letter phone application, and is their own contact friends.

The 3.0 preview version uses the operator's traditional voice channel, which is used to increase the length of the voice of the user to achieve free call time. Users do not need to pay for mobile data, but more than the length of the easy to send voice, users also need to pay according to carrier prices. In terms of user use, only one side of the installation of Yi 3.0 version, you can directly dial each other's landline or mobile phone, do not need to be friends with each other.

2, free time will have how many?

In the Easy Letter 3.0 preview version of the test, will accept users to apply for trial. During the event, each user will receive a 260-minute free call, including 100 minutes of domestic double talk time, 100 minutes of multiple calls, and 60 minutes of domestic roaming calls.

Preview of the public test time starting from November 25, there is no accurate end of the time point. After the acceptance of the activities of the Company will be in accordance with the user's friends add volume and activity of star rating, to different star users of the corresponding voice time reward.

3, who will pay?

Because of the traditional voice channel of the operators, it involves the settlement between the telephone fee and the net. This part of the cost will be the letter from the company to pay, that is, the three major operators of easy to trust users to receive the call time, there is no network restrictions. However, the user should refer to the billing policy of the original operator when it exceeds the long speech.

4. What is the purpose?

In order to obtain more easy credit users, as well as maintain the active degree of the letter user.

5. How many users are easy to believe?

August 2013, Easy Letter officially released, the day registered users to break 1 million, that November, easy to release the "Enjoy Chat" program, send traffic activities to stimulate the rapid growth of users. Up to now, 16 months after the release of the letter, users are about to break 150 million. Active users, Hu Chen said similar to the industry level, according to the micro-letter users 35%-40% of the monthly activity calculation, easy to believe that the monthly active users around 50 million.

6, Yi Xin 3.0 What do you want to do?

Yi 2.0 version of the main theme of the Stranger social networking, the goal of social development with the micro-letter acquaintances, and launched a "Ask", "Sun drying", "Carpool Family", "encounter" and other application functions. But after the actual operation, easy to find a stranger social networking more like "go straight to the theme" of the Mo, and easy letter to a particular group of more subdivision of the social field, does not have the needs of the masses of users. Therefore, the micro-letter 3.0 version of the adjustment, one is the goal to cover more people, but more prominent operator advantages, free from the flow of voice to become a new product operation mode.

In the future, it is intended to be an integrated platform for intelligent hardware. such as the current support for smart cameras and other hardware products, easy to support private encrypted connection, personal public connection, access to public facilities, such as different levels of camera functions. Ishin hopes to integrate Intelligent campus, intelligent home and other different scenarios, thus becoming "the user's hands of intelligent remote control."

7, easy letter will explore enterprise users.

Ishin before the main target is the public mobile phone users. And in fact, the predecessor of the product of telecommunications products and communications cooperative communication product and team has also been merged into the letter, the original telecommunications products of China Telecom, customers have also been transferred to the easy letter. Therefore, it is easy to believe that there is to do enterprise customer base.

8, about the user access channels.

NetEase as the main operator of easy letter, using NetEase Pass, mailbox, games and other advantages of products to develop users, the next step will be open Youdao notes and other products. China Telecom has ended the simple pre-installed this road, but more hope that through the tariff package, campus activities and other means, to attract the active user demand for direct conversion to easy credit households.

Comprehensive above information, Easy Letter 3.0 release free flow call, in fact, is easy to develop new users, enhance user activity, the adoption of marketing and product operation, but in the previous gift of directional flow based on, and superimposed on the gift call time. This with the micro-letter phone through the operator data channel, the Temptation of "red line" approach and purpose is not the same. For users, there is a long time to get free calls, especially when the international roaming calls a new channel, is also a good choice.