What is the key to doing Baidu price?

"Baidu Price" I believe that the word, should be no stranger. In particular, business owners in all walks of life, as well as staff engaged in the network industry.

About Baidu unexpectedly price Wuhan seo Leya, some personal opinion, today in this talk about, hope to not too understand Baidu unexpectedly price friend help.

Baidu Price is the key to what! I think there are the following three points:

"Keyword segmentation" "Estimated bid" "Site click rate"

1, the key word: Baidu Price promotion is divided into quality level, a total of one to three levels, one level for the right side of the page, two or three level for the left side of the page, three level for the top left of the page. and the keyword Word segmentation directly affect the quality of the site level. Your keyword segmentation technology is good, the quality level is high, your keyword participle technology is low, the quality level is low, so the keyword participle is very important. How can we do the word segmentation technology is good, high quality? I think: 1, to be patient 2, the word as far as possible 3, more practice

2, estimating bids: Baidu Price is to pay for the promotion of the position, how much can be accounted for the promotion of the first? Here is an estimate program.

First, Baidu ranked an algorithm:

Like what:

Bid Quality Score ranking actual click Fee

1.5 3 4.5 2 1.5

1.6 2 3.2 4 1.41

1.7 1 1.7 6 1.7

2 3 6 1 1.51

1.4 2 2.8 5 1.4

1.9 2 3.8 3 1.61

Bid x quality = score, highest rated, actual click Cost is not higher than the bid. The actual click Cost algorithm is: ranked the last grade quality website, the bid is how much, the actual click Cost is how much. And a level of sites are placed on the right side of the page does not participate in the price, the left two or three level of the page, the actual click Cost algorithm is: Take the page to the left of the last bid for the actual click cost of the base. And every home of the actual click costs, than the next ranking of the bid a penny more. But because the actual click costs can not be higher than the bid, so if the cost of the calculation of more than the key words bid, then on the basis of the bid, that is, how much the actual click costs, if not more than the bid on the basis of more than a penny.

This is the Baidu ranking algorithm, and our estimation bid procedure is "total site ranking number x0.01= ranked first and the difference between the first and last place", "then put the lowest bid + rank first and the penultimate ranking between the difference x1.5 or 3 = First bid".

The lowest bid can be in the Baidu promotion account inside the keyword bid found out, and x1.5 or 3 is through the actual data display of the click Cost, is the number of clicks between each ranked merchant, is very effective. So even if the number of the first place is probably out of the amount of money. High quality level, can be less money, ranking can still go up. Low quality, high bid, ranking up, but other businesses out of a penny, ranking will fall off, a lot of money, not cost-effective. "Happy is Baidu, the collapse is the merchant".

3, site Hits: If there is no click-through, ranking is useless. How to increase the click rate? I think there are several points: 1, improve the quality of the keyword 2, add keyword 3, keyword more use of "interrogative sentence" "Affirmative sentence" "Statement sentence."

Improve keyword quality plus bids, nature can improve rankings, ranking high, click Rate is high.

Add keywords, multiple keywords point to the site, the click rate of course is high.

4, the key words more use "interrogative sentence" "Affirmative sentence" "Statement sentence", in many companies because these difficult points so do not need. But I think the opposite of these "interrogative sentence" "Affirmative sentence" "statement", the site to bring more clicks. Because people think usually like to search "where the brain Hospital best" "How much money to cut the double eyelid" such words, so many use such words can also increase the click rate.

Well, this article is over here, hoping to help.

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