I just read a blog post about the startup story of Jing zhixun, president of sanyang Motor Co., Ltd.. one of the stories is about Song Xixing (originally, Jing zhixun was from Panasonic) the story of improving bicycle lights. At that time, Mr. Panasonic proposed the following requirements for new bicycle lights:Bright, durable, no flameout in the middle, inexpensive, easy to use.
This is a very good example of a product vision. He did not describe the functions of the product, but elaborated on its value, performance, operability, reliability, and so on. If you know that the first bicycle lamp is like an ordinary oil lamp, and the wind blows, or even the bicycle ride is too fast, it will go out, then you should have a better understanding of this vision.
The link to the blog is as follows:
From apprenticeship to Chairman of the board two -- the election of "genius...
What is the product vision-learned from a blog