What is the rate of return on Citic salary?

It is understood that compared to the current market in various types of "baby" products, Citic Bank and Prudential Fund Cooperation, "salary treasure" the biggest feature is that its purchase and redemption using the "fully automatic" mode: Customer bid CITIC Bank card, you can set a minimum amount, beyond the part of the automatic conversion to the Monetary Fund, and when the customer needs to use funds , there is no need to issue redemption orders, through ATM direct withdrawals or direct consumption, and Citic Bank's backstage will automatically realize the rapid redemption of the money Fund.

　　"One small step" or "big wave"

From the "Pay treasure" of the way of redemption, than the traditional money fund "t+0" redemption or just a small step, make its redemption more convenient. But this convenience is enough to create a huge wave in the entire Internet financial sector and even in the banking sector.

According to people familiar with the matter, the Citic Bank and Prudential Fund to launch the "salary treasure" products, including but not limited to all ATM machines and CITIC Bank counters to be taken, online consumption and transfer payments such as the realization of the rapid exchange of Money fund share. This means that when the customer is taken through the Citic bank card, when consuming or transferring money, the "salary treasure" will automatically launch the corresponding Exchange fund share of the fast-changing transaction application, and quickly transfer the rapid cash into the customer's bank account, so as to meet customer real-time access, consumption or transfer and other types of payment needs. In short, "salary treasure" can not affect the customer's daily payment at the same time, for the customer card funds to provide the current far more than one year of fixed-term deposit of the annual rate of return, to become a true sense of the fool financial management.

The introduction of "salary treasure", or will subvert the current banking business pattern of demand deposit, is tantamount to a banking revolution. Industry personage points out, if "salary treasure" the function realizes all, its payment effect is almost the same as the current deposit under the bank account, but it can provide a relatively high annual rate of return, which is very attractive to current account customers, judging from the normal logic, if the "salary treasure" is popularized in a large area, is likely to become a new form of business that replaces demand deposits and will have far-reaching influence.

The head of the marketing department of a fund company said that ATM real-time withdrawals and real-time transfer functions, although only through the "Baby" product payment function of the "last kilometer", but it is the most critical "one kilometer", enough to change the bank's current business structure. The banking initiative to promote the business, it shows that the rise of the "Baby Corps" caused by the threat of loss of deposits, the banking sector is moving from passive defense to the initiative, which may change the current Internet companies dominate the internet finance pattern.

　　Re-constructing the new pattern of "Baby Corps"

"Salary treasure" before the launch, all kinds of "baby" products in endlessly, the Internet financial melee increasingly fierce. By virtue of the advantages of the first and the advantages of customer channels, the current occupy most of the internet finance is still such as Ali, Tencent and other internet barons, banking is often in the "passive beaten" state. However, along with the banking initiative to change their thinking, and constantly introduce such as "salary treasure" such as financial products, and strengthen the payment service function, the future of the Internet financial pattern may be a wave of shuffle.

Industry insiders point out that, compared to internet companies, the biggest advantage of the banking industry in launching the "Baby" product is the expansion of the payment function, especially the products such as "Pay Treasure", which can provide real-time withdrawals and real-time transfer functions, to fully meet the high requirements of the customers in terms of liquidity, as well as more convenient and faster operation requirements, This is more tempting for customers who focus on liquidity and ease of payment. More importantly, because all kinds of "baby" products are mainly derived from the Bank agreement deposit, the banking industry to some extent can affect the "baby" product yield expectations, therefore, once the banking sector is willing to actively change, the bank version of the "Baby" products in the yield is also better than other products have advantages.

Banking to join the "baby" product of the regiment, to some extent, can prevent the rapid loss of deposits, but pay the price is part of the income margin. However, in the Internet finance has become a trend, the traditional financial business model to unsustainable background, rather than waiting for all kinds of "baby" products gradually eroded until the fall, the banking industry as a proactive attack, using the existing advantages to try to seize the "Baby Corps" melee initiative.