What is the user experience?

Now that we have learned about the needs of our users, we have designed the features for our users to solve their problems. However, the problem again, the user is still using my competition, and not my product, this is why?

When a product has satisfied the user's basic needs, how to improve? I think all of this has to be discussed around the user experience.

What is a user experience?

When the user is using a product, the emotion that produces is higher than his anticipation feeling, is a very good experience. This is my understanding of the user experience.

When in the scorching sun, I can not wait to buy a Coke, while enjoying it brought about by the smooth, while seeing such a line of exquisite text, I have to admit, it both solved my summer, but also make my mood happy. Well, I think that's a very good experience.

During the internship, I was fortunate to hear a lecture by a famous designer about design, experience, and the connection between products. One of his views is this: "Design is for the product service, not only based on aesthetics, but also based on ease of use, user experience."

A strong product manager not only needs to understand the product logic, structure, but also to understand the point of design, interaction, with a mature aesthetic. The quality of these basics is designed for the user experience of the product.

User experience Good = high ease of Use + high viscosity

Many products are always faced with these problems, users know your product features, but is not willing to use your products, why?

Users are always complaining, "The interface is too ugly!" Operation Good trouble! "" It's so hard to use! " Their words, the actual meaning is "UI is too ugly" "Operation Step More" "ease of use." These problems can always be bad for the user experience.

User experience specific performance, can be a small button placement, can be the color size of the font, can be a function of the setting, or increase/decrease an operation step. Sometimes, users don't even know where they are feeling uncomfortable. The successful product can find a solution before the user discovers the problem.

I wonder if you have noticed such a detail. Most social products do not have a good solution for unread messages, and for many users it is always awkward to see the unread messages that often appear. It's like this.

But do not want to always open, most social products take the "long press-marked as read message" approach, to eliminate. However, QQ thought of a more wonderful way.

Yes, it is through the "hold-and-drag" method to eliminate. This is much faster than the normal steps to save a multiple-click step.

Many people would say that it did so because its technology was good enough. Yes, although the whole operation is simple, the actual design needs a lot of function calculation, in order to form such a smooth and flowing interactive process. From the perspective of experience, it does make the user feel comfortable in the process of operation. Many people think that Tencent makes products because its products are built on mature technology, but have to say that some of its product design, is indeed very creative, more user-friendly.

This is a very small detail, large function, operation, I believe many people can feel the difference between good products and rotten products. It is precisely because of the very fluent user experience, users will gradually accept, habits, and finally precipitate, become a product of loyal users. I think that is why Apple users, once used Apple, are unwilling to change other products.

How to improve the user experience

What I want to say is that in the early stages of the product, do not forget the essence of the product because of too much attention to detail – to meet the user's needs.

The priority of the two is still quite obvious. When you have a product, in the improvement phase, you should start with the following aspects of the user Experience Improvement:

Visual aspect:

Different colors, the feelings brought to the user is different, depending on the specific scene, for example, compared to the hungry blue, more like the United States to sell orange, because it can bring the user appetite. General cold tones tend to be rational, calm, such as the known blue, watercress Green. While warm tones tend to be passionate, sensual, feminine. For example, beauty Mito, sing it.

Interactive aspects:

Tool products, emphasizing the ease of use, simple. such as Youdao Cloud notes, Baidu map. Therefore, the interactive effect is not too fancy, to enable the user to complete his purpose in the first time, and such as social, video, music and other products, the user's mood is relatively easy to use, through some more interesting interaction, and the user to form a human-computer interaction, so that users get a feeling of satisfaction

Text aspect:

This is also related to the positioning of the product. But most of the text tips should be concise and clear to the main.

If the user's age is lower, can add some interesting, Meng color to reduce and the user's sense of distance.

If the user age section has been more mature, it should be moderate, not too much to sell Meng, but it is easy to cause users to dislike.

For example, many products in the uninstall, exit, always in a kind of selling Meng tone begging users not to uninstall, exit. This kind of behavior, the individual thinks, does not have the anticipated effect, but is easy to exert pressure to the user.

Operation Process:

This should be all products should pay attention to, even if its actual work flow again complex, logic is difficult, but this is the product manager's business. and user-related, users only care, you can solve its problems, that is, it uses the product results, as for the middle of the steps, can be omitted, merged as far as possible, and finally presented in front of the user is, a good product. Many products are used for the first time when users like to use fancy guidance, in order to help users to understand how to use the product. Jobs once said, "Why Apple works, because kids know, right to unlock." "A simple hint is enough.

A good user experience, is bound to increase the product's user retention rate, that is, a product from 1 to n important factors.

It can be said that the product is a person's original appearance, and the user experience, is to give others the feeling, good, can be bad, all depends on whether you are willing to dress up, decorate their own.