What Microsoft is intended to do with Android device preinstalled applications

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Apple has always been a variety of rumors to occupy the major technology, information Web site headlines, Microsoft is like Frost dozen eggplant as silently hiding in the corner of Tears-want to explode material also have nothing to take out. Now, with unification's Windows 10 frenzy, Microsoft has become the hotspot of the moment. and its domestic Internet enterprises to launch a free policy, but also let Microsoft Glow youth. However, Microsoft has not stopped the radical pace, but instead "intensified" to launch attacks on Android devices.

Recently, Microsoft has partnered with OEMs to pre-install Microsoft applications on Android devices. This means that Microsoft wants to make the OEM, repair the rift between them, on the other hand, but also want to infiltrate into more users of the screen world, and even to attack the old rival Google, is a stone three birds. Since then, Microsoft has begun to resemble a waking lion, showing syndicate.

Flattery OEM Microsoft and small Partners mend rift

Recently, Microsoft announced that it will pre-install Microsoft's several applications in 11 hardware vendors, including Office, OneDrive, and Skype for business, cloud storage and communications applications. It can be said that Microsoft's productive applications are almost all in the battle. And this cooperation is not only those little-known small manufacturers, there are many heavy enterprises involved. such as Samsung's latest flagship model, Dell's production of Android devices. In addition, the Canadian Hipstreet and Russian Dex companies in some countries have a certain size of hardware manufacturers will also be with Microsoft to establish product pre-assembly partnership.

OEMs, such as Microsoft and Asus, are also in a wait-and-see situation and are likely to join Android devices in the pre-installed ranks. This is undoubtedly Microsoft's "flattery" to OEMs, to know that the introduction of surface series notebooks, the acquisition of Nokia and many other moves, has caused a serious rift with the OEM manufacturers, so that the latter is extremely dissatisfied with Microsoft. Even last year Microsoft sued Samsung, and it was a full-on. Now there is a happy ending, and Microsoft used the "502 glue" to completely repair the rift.

Of course, Microsoft's mouth is still very hard, it claims, "for OEMs, these transactions can add value and enrich the user experience gained through Android." "Still, Microsoft is Furuan-" OEMs are important because they can help Microsoft extend the service to this ecosystem. ”

Tentacles again extend Microsoft secretly happy

For Microsoft, this is a once-in-a-lifetime opportunity to further implement its own cloud services and mobile-first strategy. "This is a shift where you can see the Nadra strategy," says Peggy Johnson, executive vice president of corporate development, who is primarily responsible for Windows apps ' pre-installed collaboration on other devices. "At the highest level since the policy, the following people naturally have to seize the performance."

Although Microsoft seems to have lost its position on the mobile side, Microsoft has long coveted the mobile side and maintained a hunger mentality. But since Microsoft cannot compete openly with Apple and Google, it must go pifo and move quickly and efficiently into the mobile market from a better perspective. For the moment, the most appropriate way is for Microsoft's own applications to appear more frequently on mobile smart devices with the highest frequency of user use.

Productivity application pre-installed to become Microsoft's best method, simple, convenient, not to pay too much cost, it can allow tens of millions of users on the mobile side to witness the new changes in Microsoft. This discriminating ears business will definitely make Microsoft secretly happy.

Hit Google Microsoft out of the punch

By pre-installed, Microsoft not only to a certain extent to wash away the past sluggish in the mobile market, but also indirectly hit the old rival Google. To know that Android is free, Google's profit model is to earn a certain income by adding its own search function and other applications to Android devices.

But now, almost all mobile phone manufacturers are on their own models with a deep customization system, and even the relevant Google services and applications to delete. Now Microsoft's heavy-handed, pre-installed productivity app for Android devices will reduce Google's influence on the mobile side again.

For a while, Google's control of the android system will fall again, even to a highly dangerous cordon. Instead of being a loser in this battle, Microsoft is slowly becoming an opponent that rivals Google and makes it more important. For the average user, the benefits will be more and more, life and work will also be due to the greater integration between the giant enterprises, and become more comfortable and convenient. (New discoveries of science and Technology, Constantine/Wen)

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What Microsoft is intended to do with Android device preinstalled applications