What is VI?

VI is (visual identity), interpreter is a visual recognition system, CIS system is the most powerful and contagious part. It is to transform the non-visual content of CI into static visual recognition symbol, and to carry out the most direct transmission in the broadest level with incomparable rich and diverse application forms. Design in place, the implementation of scientific vision recognition system, is the dissemination of business philosophy, the establishment of enterprise visibility, shaping the corporate image of the rapid and convenient way.

What is VI? To understand this problem, you must first understand what is ci! then, what is CI? The specific components of the CIS MI: concept recognition bi: Behavioral identity VI: What is CIS? CIS is the corporate Identity system acronym, It means enterprise image recognition system.

In the 60 's, Americans first put forward the concept of enterprise CI design.

The main meaning of CIS: corporate culture and business philosophy, unified design, the use of the overall expression system (especially the visual expression system) to communicate to the internal and public enterprises to produce a consistent identity, the formation of a good corporate impression, the merger of Enterprise products and services final sales. The internal meaning of CIS, the company can design its own office, through the CI system, production systems, management systems and marketing, packaging, advertising and promotional image of a standardized design and unified management, so as to mobilize the enthusiasm of the enterprise and each employee's sense of belonging, identity, so that the functional departments can effectively cooperate. External, through the symbolic form of integration, the formation of a unique corporate image, in order to facilitate public identification, identity corporate image, promote their products or services to promote.

CI contains a specific component of the following two concepts:

First, CI is a clear understanding of corporate philosophy and corporate culture design;

Second, on the basis of corporate philosophy, CI is the symbol and standard Word, is the communication tool of corporate culture. In other words, the CI system is composed of MI (concept Recognition mind identity), BI (behavioral Recognition Behavior identity), VI (visual identity) three aspects, including:

MI (concept recognition mind identity) refers to the establishment of the Enterprise's own business philosophy, the enterprise for the current and future period of business objectives, business ideas, mode of operation and marketing status of the overall planning and definition. It mainly includes: industrial characteristics, organizational system, management principles, entrepreneurial spirit, corporate values, corporate culture, corporate creed, business philosophy, operating principles, market positioning, social responsibility and development planning. It is an enterprise in the process of business, business decision-makers of the overall performance of the way of thinking.

BI (behavioral Recognition Behavior identity) is located in the middle layer of CIS, which directly reflects the individuality and particularity of enterprise concept, and is the dynamic recognition system formed by the enterprise practice management idea and the criterion of creating enterprise culture, and the unified Plan of enterprise operation mode. Including internal organizational management and education, external public relations, promotional activities, financing social culture, public welfare activities. Through a series of practical activities, the spirit of corporate philosophy is extended to every corner of the enterprise, bringing together the great spiritual strength of the employees. BI includes: Internal including: organizational system, management norms, Code of conduct, cadre education, staff education, work environment, production equipment, welfare system and so on; external include: Market research, public relations, marketing activities, circulation strategies, product development, commonweal, cultural activities and so on. It is the external manifestation of education and execution in the course of enterprise management behavior.

and VI (visual identity) with the logo, standard Word, standard color as the core of the complete, systematic visual expression system. The above-mentioned corporate philosophy, corporate culture, service content, enterprise norms and other abstract concepts into specific memory and recognizable image symbols, thus creating an exclusive corporate image. VI (visual identity) of the basic elements of the system includes: Enterprise name, corporate logo, corporate modelling, standard words, standard color, symbolic patterns, propaganda slogans, etc. application system includes: product modelling, office supplies, enterprise environment, transportation, clothing, advertising media, signboards, packaging systems , official gifts, display displays and printed publications.

At the same time, Xin Rui Advertising (Thinkray) that: people perceive the external information, 83% is through the visual channel to reach people's minds. In other words, vision is the most important and primary channel for people to accept external information. In the entire CIS system, MI (concept recognition mind identity), BI (behavioral Recognition Behavior identity) is a leading decision-making mode of thinking and internal management of the derivation, often intangible, give a person is just a business thinking, restraint and expression, and VI ( Visual identity is the result of these modes of thinking with a static visual identification symbol, in the enterprise management and marketing process in the specific application and embodiment. Shanghai album Design

The visual image recognition (visual identity, hereinafter referred to as VI) refers to the visualization and visualization of the intrinsic temperament and market positioning of the enterprise under the guidance of the business philosophy, using graphic design techniques. It is the most direct and commonly used information platform that distinguishes, contacts and communicates the social existence of enterprises as independent legal persons and their surrounding business and living economic environment and society environment.

Enterprise Visual image (Corporate visual image) and enterprise visual identity (VI) is not a concept. The former is an inherent element of the enterprise, that is, whether or not a business has formulated its VI, and whether its VI is the success of the enterprise's corporate visual image is there, but the difference is good or bad, and the excellent corporate visual image is undoubtedly dependent on a set of excellent corporate VI design.

A good Enterprise VI design for an enterprise's role should be: 1, in the obvious to distinguish the enterprise and other enterprises at the same time to establish the obvious industry characteristics or other important characteristics of the enterprise, to ensure that the enterprise in the economic activities of the independence and irreplaceable; clear the market positioning of the enterprise, An important part of an enterprise's intangible assets; 2, conveying the business philosophy and corporate culture, image of the visual form of propaganda enterprises;

3, with their own unique visual symbology to attract public attention and create memories, so that consumers to the enterprise to provide products or services to produce the highest brand loyalty;

4, improve the enterprise's employee's sense of identity, improve enterprise morale. Shanghai VI Design Co., Ltd.

Therefore, no VI for a modern enterprise, it means that its image will disappear in the vast sea of the sea, so that people can not distinguish clearly, it means that it is a soulless money-making machine, it means that its products and services have no personality, consumers to it, it means the team's slack and low morale.

British Virgin (Virgin) Company's business scope includes aviation, tourism, audio-visual retail, beverage, financial insurance and so on, the span is almost irrelevant, but because the company has been very successful in its various business areas in the strict implementation of the Unified VI system, so that its brand image has been well extended, Your good service experience at the giant Virgin Video store in Lights, New York, is likely to lead you to the urge to buy a virgin-flavored cold drink on a beautiful Hawaiian beach.

Founded in the 70 's, and in the 90 's coffee chain Starbucks (Starbucks) in its re-integration of the VI design style is unique, its logo design used in the color and Latin fonts are different from the traditional European and American coffee shop, the result is the company's business in the United States a triumphant , and in the absence of coffee culture in China has also been a great development.

In fact, the best example of the role of VI design in business operations may be shown in the sports fashion industry: In many cases, whether a consumer decides to buy a Nike or Adidas sports suit often depends only on his or her liking for Nike hooks or Adidas ' three-bar! Shanghai Logo Design Company

From the point of view of marketing, the competition of CERT commodity is mainly embodied in the price competition of commodity, and the favoured commodity competition mainly manifests in the quality competition of commodity, and with the progress of science and technology and the increasing approach of production means of each production enterprise, Make Lenovo and the Great Wall of the computer in terms of price and quality differences are difficult to divide, the 90 's, the competition is mainly embodied in product design competition, here said "product design" including product industrial design, packaging design, store promotion design and after-sales service design, and all these designs, In fact, they are based on the company's VI design, or is the VI design of the application or extension.

However, with a current popular words, VI is a double-edged sword: Excellent VI design can help enhance the image of the enterprise, promote the development of enterprises, and the failure of the VI design will also bring negative impact on corporate image, hinder the enterprise more upper floor.

What is VI?