What kind of external links do search engines like?

During website optimization, we need to optimize the website and the website. Website optimization includes website structure optimization, website code optimization, and website URL optimization, out-of-site optimization can be divided into friendship link exchange, cultivation of out-of-site blog links, external forum posting links, intra-site optimization, and out-site optimization, both of which are indispensable, today we mainly discuss off-site optimization. The out-of-site optimization is simply to leave your own website address on someone else's website, so that the search engine spider crawls the website we leave into our website while visiting someone else's website. The current external links are not easy to send. With the webmaster's understanding of website optimization, many webmasters who are responsible for their own websites do not allow others to send websites on their own websites, now let's talk about how to send out-of-site links.

First, we must first understand the role of external links in website optimization.

External links play a main role in voting. They can expose their websites and facilitate website page indexing. If a website wants to include web pages, you need to guide the search engine spider to crawl. When your website is properly configured, the external links can promote the indexing of your website, if there is a collection, there will be a ranking, and if there is a ranking, it may bring traffic,

Does the second website have more external links, the better?

The more external links, the better. For example, if a website has 100 external links, assume that there are 50 external links with different domain names, another website has 100 external links with different domain names. In this way, under the same conditions, the ranking of external websites with 100 different domain names is better than that of websites with only 50 different domain names. Because domain names represent voting, different domain names represent different voting, 100 votes must be better than 50 votes. Once we know this, we should not post website URLs on the same website during the construction of the website's external links. This is only a vote, which wastes time.

Third, the link to the website's external link is incorrect.

Many external link construction engineers like to publish the homepage as the target address when constructing the website's external link. This is not good. If you add the same anchor text, in a certain period of time, the search engine will regard the search engine as cheating, leading to a decline in the ranking of the target keywords, and the homepage will be k. Therefore, when making the external link anchor text, the target keywords must be changed frequently, the target address also needs to change the home page to the inner page. The inner page here is not all the inner pages of the website. The inner page refers to some important column pages and channel pages.

Fourth principle of releasing external links

First, we need to find the target website based on the industry of our website and the relevance, and then filter these websites to select websites with high weights and traffic, such a website can increase the weight of its own website. If there is traffic, there will also be user access. In the final release form, the priority principle will be given. First, the text will be anchor followed by the hyperlink and then the plain text, the anchor text is a combination of the target keyword and the target URL. It mainly increases the website weight traffic of the keyword ranking. The hyperlink only brings traffic, and the plain text only adds Baidu-related domains, when we query the external links of a website on Baidu, we actually query the domain of the website, but the anchor text cannot be found.

After knowing the role of external links, where do we go to build external links? Now I will talk about my website construction sites:

1. The submission method is to write articles by yourself, and then contribute to the websites of various major industries. Once the article passes, this is a high-quality external link,

2. Cultivate blogs. I am still developing blogs, mainly Sina blogs, CICC blogs, Hexun blogs, and Enterprise Blogs. Baidu Space is hard to be included, so I will not consider it for the moment, when NetEase encounters a website, it will be blocked from the article and severely block it. Sina blog is currently subject to mobile phone verification. I don't know if you have found it. Sina blog is sometimes difficult to include, therefore, when I first published an article without any website address or a plain text article, CICC Hexun enterprise blog can directly include the anchor text, which will soon be indexed by Baidu, this is my experience and I hope to help you.

3. B2B and classification products. B2B and classified information are easy to leave their own website sites. It is suitable for companies with many products. Through careful cultivation of B2B, it can also bring a certain amount of traffic to their websites, however, B2B review is relatively large and troublesome. Sometimes the company's business license is required. Classification information is second only to B2B websites. There are many websites with classification information and their own websites have a high weight, the quality of external links is also good. Generally, links can be left directly. If you need mobile phone verification, you can create your own company's website stores on B2B and classified information networks, make full use of this.

4. Library, the author currently only uses, Baidu quality is also good.

5. the forum is hard to do. However, by querying external links of competitors, you can also find some forums. Currently, when registering a forum, you can directly publish a post with a link without the administrator's review, sometimes such a forum is of high quality and may also be of low quality. This requires you to judge based on your own experience. When your level is insufficient, you can consider doing Forum tasks to improve permissions.

Conclusion: the construction and release of the website's external links should be sustained, and the accumulation should not increase suddenly. This is not good for the website. In the process of releasing the external links, we should be good at summing up and the quality should be greater than the quantity, at the same time, you must build a website link.