What kind of person can get big success by joining the Internet?

Internet

November 4 and 5th two days, I have the opportunity to separate and the internet industry two big guys have a face-to-face conversation. One is the former vice president of Xiamen Scholar, internet marketing expert Fu Dequan, one is the time wealth president, Internet senior personage Zhang Yingjun. It happens that they are doing almost the same thing right now, and they are looking at the tens of millions of Chinese small and medium enterprises market.

Recently some days, about the prospects of China's Internet, we are sad and pregnant, the atmosphere of the entire industry is also cold when hot. We see the current situation is that venture capital can not find good projects to vote, and the Internet entrepreneurial team is growing, traditional enterprises into the Internet phenomenon is more and more obvious. It seems that the market is rather confusing.

The internet is now a feeling that the threshold of entry is very low, who seems to be able to join the industry to do. After all, the cost of doing a website is many times lower than it used to be. So we see a lot of funny things. For example, the CEO is flying, online next program to do a website is also known to do the global/national first, to go to the United States listing, the site does not understand the direction of any profit-making model desperately to find VC investment ... And so on, has become the Chinese Internet current sentient beings phase.

I can't help worrying about these. Especially in Shenzhen, I have witnessed many cases of traditional people investing in the Internet. They start with passion, full of confidence, the results thrown into a millions of million after the bubble did not drum a few, to the end can only be died down, from swallowing bitter. So I have been thinking, what kind of people to join the Internet to achieve great success? I hope to find some clues that can provide some references for those enthusiasts who join the Internet, especially the traditional ones who want to get into the Internet.

I've always thought that the Internet's two basic attributes are media and E-commerce. I am referring to the concept of a fan, I understand that all content to provide the main, relying on advertising revenue-oriented model called the media, and the main business relationship, depending on the transaction (including membership fee model) mainly called E-commerce. So, we need to be in the Internet industry when a show of skill, must consider these two directions and their own site is how to correspond, and try to do at the right time to choose the right project, and to build a good team, including leaders.

Back to the point. So who is going to get into the internet and hopefully have a great success?

The first category is the marketing genius. One of the representatives is the network Marketing wizards, has "channel chief instructors" laudatory name of the Fu Dequan and so on. Fu Dequan has just left from Xiamen scholar, planning an Asian port network products, in less than one months, completed the 36 key cities in China, the Agency Operations center recruitment. The company's business license has not been officially received, only with a little girl when the Apprentice in less than two months to create a myth of the creation of a rich, 10.47 million! His approach is simple, make a good product, and then use a good channel to sell. This model is a good learning case for the Internet elite who always like to play karate. When many people are interested in how to enhance the user experience, how to improve the volume of time, Fu Dequan use his unique way of thinking to the Internet a good lesson. What's the product he's doing? In short, it's called corporate network television. According to the introduction is fully equipped with the same operation and function, live, advertising, interactive, entertainment programs, the purpose is to enable enterprises to quickly enter the digital era, to build their own corporate television. In essence, is to put video products on the corporate website. But this thing for the enterprise, there is demand, and very market, sell a set of money.

Zhang Yingjun, the time wealth president, has been planning a product called "Business Pulse", which is expected to be launched recently. Business Pulse can be said to be a WEB2.0 version of the Enterprise Web site construction and marketing of a new model, the integration of a lot of new elements in search engine optimization, enterprise internal management, enterprise display, corporate culture, Enterprise staff blog, customer relations, dynamic marketing and other aspects made a lot of attempts. Zhang always told me that the name of the business pulse, meaning that businesses "through the life of the Pulse." She also showed me the management backstage, a lot of WEB2.0 technology here has been fully limited, for a person who does not know the Internet, as long as simple operation, can quickly establish a more powerful web site out. Zhang said that they have now entered the sales preparatory stage, is also planning to take the channel agent system.

I have a simple account. The total product is 860 yuan set, if sold 100,000, is 86 million, Zhang Total product is 2800 yuan set, if sell 10,000, is 28 million, 100,000 home is 280 million. These are the two examples that I have cited, I want to explain that, we put the internet, do not put hope in the future of the ideal, do not put hope in the dream of the goal, do not put the hope in the venture capital, must think of a clear profit model, this relationship is the most clear. Think of the profit model, know how to make money, and then invest in the Internet, to have the chance to grasp.

The practice is to sell for the king. At present, has made great success has Alibaba, Ctrip and other sites. Why Fu Dequan can succeed? Not only does he have a good idea, but more importantly because he has accumulated many years of Internet resources, especially the Internet product channel resources, in this respect has a strong experience and contacts. Zhang always why now launched her business pulse, because her time wealth company has accumulated 6 years of professional network consulting experience.

The second category is the technical genius. One of the representatives of the Thunder of the founder, President and CEO Zou Shenglong and so on. Zou Shenglong graduated from Duke University in the United States, has obtained a master of computer science and is a senior Internet technical expert. Because the founder has advanced technology concept, so the thunderbolt in a few years time has become one of China's most popular software, and Tencent QQ ranked among the top two popular software in China, its domestic users reached nearly 120 million ... Thunder relies on Word-of-mouth communication to obtain a huge development. Why do users voluntarily spread? Because the Thunder download speed is indeed fast, after the user has a good, user experience, so willing to recommend to friends. Behind the fast, in fact, is the embodiment of technical strength. Media reports, digital entertainment multimedia distribution business will become the future of the Thunderbolt one of the main profit direction, Thunderbolt is expected to be realized in 2008 on the Nasdaq listing.

There is often talk in China that Chinese companies have no technology to speak of. However, in the Internet industry, technology can become an innovative force, often a new technology will bring new models and new development for the whole industry. For example, Baidu's Robin Li, Tencent's Ma and the Lei ding of netease, etc., are the typical representative of the successful technical school. They still think about new products and new technology every night. Ding lei used to the dead of night when the Internet to think of problems, which in the industry are all known.

Therefore, to join the Internet entrepreneurs, before starting, but also to measure and plan their own site products have what technology innovation and core products. Not copying other people's model, build a platform can be successful. Now the phenomenon is that the domestic and even abroad a new site, a few days later, there are hundreds of classes like it. The widespread network entrepreneur lacks the innovation spirit, lacks the market analysis and the market research link, also did not have the very good integration with own resources.

The third category is the capital Operation Genius. such as the founder and CEO Chen Yizhou of the Oak Interactive Group. Chen a boat in the pioneering work well use the advantages of the capital market, the early adoption of mergers and acquisitions strategy to grow.

He was able to see his level of capital operation from his past tactics. 2002, Chen Yizhou founder of the Oak Interactive, March 2004 acquisition of Mop Nets, 2005 after the acquisition of World of Warcraft (China), Renren, Uume, Donewsit community; May 2005 officially become MSN China Partner March 2006, The Imitation of MySpace.com officially launched "My Space", October 2006, the acquisition of net. Frequent mergers and acquisitions have dazzled outsiders, but they have made Chen's dream of the internet a fast one, and the Nasdaq's dream has expanded rapidly. Some industry experts believe that the oak interaction is basically not through innovative business approach to gain competitive advantage, it mainly through the way of business portfolio to gain competitive advantage.