What role does Website log play in SEO?

The author mentioned some insights on website logs in my "forgotten SEO fundamentals" last time. many readers are confused, and even many readers do not know how to view website logs, today, I will explain in detail the website log in S

 

The author mentioned some insights on website logs in my "forgotten SEO fundamentals" last time. many readers are confused, and even many readers do not know how to view website logs, today, I will explain in detail the role of website logs in SEO and some common analysis methods.

In the previous article, the author mentioned that what determines the website ranking is the comprehensive value that every time a spider crawls your website and brings it back to the database. Many readers are biased towards this understanding. Many people think that this comprehensive value is the meaning of each piece of data in the website log or each IP address. In fact, this is a wrong understanding. First, website logs can only represent traces of spider crawling. I also have a lot of questions about IP addresses. I have seen a lot of news on the Internet that crawls the IP address of 220.181.108. * and will be included immediately the next day. in my opinion, this is totally nonsense. Remember that the IP address of Baidu spider is determined before crawling your website, rather than knowing that your webpage is a high-quality page, and then crawling it with Elevation of Privilege spider. This is a big misunderstanding.

Of course, the importance of logs is understandable. Although it cannot fully display the ranking of your website, you can find many trends from it. So today I will talk about some common judgments about Baidu spider. Why is it Baidu spider? Because the current website SEO can basically be understood as Baidu engine optimization. Next I will explain in detail how to analyze website logs.

00:07:16 59.60.7.125 GET/news/news2013524236.html-80-123.125.71.16 HTTP/1.1 Mozilla/5.0 + (Linux; u; Android + 2.3.7; zh-cn ;) + AppleWebKit/533.1 + (KHTML, like + Gecko) + Version/4.0 + Mobile + Safari/533.1 + (compatible; ++ http://www.baidu.com/search/spider.html)--www.jinh.cn 200 0 0 16143 296

The above text is a complete section of the log taken from the website. There are two pieces of data in front of GET, the first half is the time, the second half is the IP address of your website domain name, and the GET is followed by-the front represents the page crawling by the spider. Most of the time there is nothing, it means that it crawls the homepage of your website. Followed by the IP address of a very important crawling spider. Generally, there are two common IP addresses: ip220.181.20.. * for Elevation of Privilege, and viewing Spider 123.125.71. * For spam content .*. For the new site, pay special attention to an IP address: 121.14.89 .*. This IP address indicates that your new website has been removed from the new site's inspection period and is officially regarded as a normal website. Note that the third IP segment is 68 or 51. when a large number of these IP addresses appear on your website, I can tell you responsibly: you can prepare for your website.

The only thing that follows the IP address is the URL. It indicates that the spider finds the entrance to your website. For example, if you post an article on a blog or forum, and then you find that the spider finds your website from there. Then, it indicates that this external link is more effective, so you can continue to do it. Then the final returned values are 200 0 0. The code returned is usually 200, 301, 304, 403, and 404. the code can be found online. The last three values represent the download, upload, and time consumption.

After talking about this, I think many people have a preliminary understanding of website logs. Here, I once again stressed that the spider's IP address is determined before it crawls the website, so do not see 220.181.108. * The IP address is considered to be an angel's care. it may also be a sickle of death! Next time, I will share with you how to deeply analyze website logs.