What Should designers do to control the style of works?

Each piece of work has its own style. Under this premise, a combination of different fonts on the layout of a work must have a style tendency that conforms to the style of the entire work, forming an overall sentiment and emotional tendency, different types of text cannot have their own styles. The general tone should be the overall coordination and local comparison. in a unified manner, there are agile changes, so as to achieve a harmonious comparison effect. In this way, the entire work will produce a visual aesthetic, in line with people's appreciation psychology. In addition to the Unified Text personality method to achieve the design tone, you can also form a Unified Text tone from the direction, as well as the color of the psychological feeling to achieve a unified tone effect and so on.
Different fonts have different visual movements. For example, flat characters have a dynamic movement between the left and right sides, long characters have the feeling of moving up and down, and oblique words have a dynamic movement of forward or backward. Therefore, in combination, we must fully consider the differences in the visual movements of different fonts for different combinations. For example, flat characters are suitable for horizontal arrangement and combination, long characters are suitable for vertical combination, and italics are suitable for horizontal or inclined arrangement. The rational use of the visual movements of text is conducive to highlighting the design themes and guiding the audience's line of sight to flow in light and heavy.
In text combination, the negative space refers to the blank space in addition to the screen space occupied by the font, that is, the space between words and the surrounding blank area. The quality of text combinations depends largely on whether the negative space is used properly. The line spacing of words should be greater than the distance. Otherwise, it is difficult for the audience to read the lines of sight in a certain direction and order. Spaces of different types of text should be properly centralized and differentiated by spaces. In order to highlight the morphological features of different fonts, appropriate spaces should be left and the categories should be concentrated.
At present, the design threshold is very low. Some junior and senior high school students can do the design, so that everyone feels that the design is not very valuable, but it is not, what a real designer makes is a kind of beautiful feeling. It is also an embodiment of their comprehensive level. I hope everyone will cherish their professional skills.
Designers from Beijing Zhihe and advertising major are from design institutes of higher education. They have many years of work experience and precise positioning of design. If you have design interests and needs, you may wish to learn more about our works:

Http://www.allsodesign.com.cn/index.php? S =/case/INFO/ID/30/CID/10
Http://www.allsodesign.com.cn/index.php? S =/case/INFO/ID/27/CID/10

What Should designers do to control the style of works?