What should search engine optimization pay attention to? _ Website Application

Web site search Engine optimization is one of the focus of enterprise attention, in my participation in some of the network marketing lectures and seminars, if the Web site search engine optimization problems, the scene is always very enthusiastic, many companies want their own site in search engine natural retrieval results in a good performance, and a considerable proportion of the site has taken a certain degree of optimization measures, but according to my observation, many sites in the optimization does not seem to know the focus, may be due to their own experience, or by some irresponsible "SEO" impact, often do not from the basic elements of the site to start optimization, It is hoped that through some simple methods to quickly achieve the "optimization" effect.
This so-called "effect" is actually only a few keywords in the Googe rankings. This phenomenon shows that many enterprises have been misled, that search engine optimization is to improve some keywords in google search results ranked ranking. These issues have already been analysed in the new "search engine optimization and non-discrimination" series on online marketing, and it seems necessary to give more discussion.

In fact, the focus of search engine optimization can not only consider the ranking rules of search engines, but more importantly to provide users with information and services to facilitate, that is, the highest goal of search engine optimization is for users, not for search engines. When a website to the user to obtain valuable information is very convenient, and can provide users with valuable information, such a site in the search engine performance naturally also good, which indicates that search engine optimization is a user-oriented site optimization effect of natural embodiment, Because the search engine's search principle is to provide users with the most relevant content to retrieve information, if a website/web site to do this, will naturally be in search engine retrieval results to get a good ranking. Conversely, if you do not pay attention to the basic elements of the site optimization design in other ways to get the ranking effect is not realistic.

Now many people doing search optimization will increase the number of external links to the site to see the importance of think this is a way to improve the search engine rankings, in fact, through such means in a certain period of time is indeed likely to improve the site rankings, but this has a basic premise is that similar sites (competitors) optimization level is not high, So doing some work on external links in your site may go beyond your competitors. In fact, this way is putting the cart before the horse, if you let those who use cheating to engage in search engine rankings to "improve the breadth of the site links," It is wrong to add the wrong, because the use of cheating means to increase the number of spam links, the face will be the most severe search engine on the site penalty-permanently removed from the search engine.

So what should search engine optimization focus on? In fact, is very simple, is the basic elements of the site: the structure of the site, site content, site features and Web services, especially the structure of the site and site content optimization is most important. To be sure, a site's structure and site content optimization is done, then at least 70% of the search engine optimization work. So what is now considered one of the most important search optimization factors-the importance of external links to the site? I personally think that its importance in search engine optimization is not more than 20%, and this refers to being high-quality, high relevance of the site links, if only the general site links, or a lot of spam site links, might also have a negative effect.

So, I think, the highest level of search engine optimization is: Forget search engine optimization. All for the sake of the user, with the professional website structure design and high-quality content to obtain the user's trust, while the search engine will give these high-quality sites in return-to improve your site rankings. In the search engine optimization process, the search engine considerations, but is the search engine as a site search engine optimization status Detection Tool, because the site in the search engine performance is ultimately rely on search engines to judge. As for the external links to the site, if your site is really professional, the user has value, but also worry about no site for your link it?