White hat seo Trend

White Hat SEO is undoubtedly the most popular search engine site optimization method. Any of his SEO programs are implemented based on user experience and the mainstream search engine SEO specifications. Now SEO is not what the new industry, the major search engines are open to SEO transparent, Guide seoer correct and search engine communication. And for the Black Hat SEO search engine is constantly updated algorithm, the Black Hat SEO site to clean up.

As mentioned above, white hat SEO pay more attention to user experience, if a station perseverance through the white hat SEO work, then not only in the search engine to get a good ranking, but also gradually out of the search engine traffic, really create their own brand, Let more stable user groups focus on your site. Especially for the Enterprise station White hat SEO is particularly important, because enterprises want to establish a solid network of channels, we must do long-term consideration, and constantly accumulate and consolidate, to achieve far-reaching brand impact.

White Hat SEO Technology

1, set a reasonable title and description

Title can be said that the search engine on the site keyword allocation of key factors, but also not too much in the title of the keyword, to be reasonable and fluent. The title of the inner page should also be standardized, there are many sites on the page keywords are not too much attention. For example, in the title of the article page, usually the title of the article + category title + The combination of the title of the first page. This is not very friendly to search engines. First, too much and the content of the page is irrelevant to the title will be greatly decentralized weight, and even the search engine that the title and the content of the page to decline, which is a lot of Web site entries are not many reasons, Causes the inner page cannot obtain the entry cannot search engine to obtain the extra traffic.

In fact, the description of the optimization has no direct impact, but to note that the description is the title of the elaboration, can not write at will not have to write. Think carefully.

For the title and description of the word is said, the title, especially the first page title characters not more than 63 characters, the description should not exceed 153 characters for the best (note that the character is not a word). Because this is exactly what you see in search results, it's a sign of search engine friendliness.

2, website structure

Reasonable website structure can not only improve the user experience, so that users faster and more accurate access to information, but also to allow search engines included faster.

Web site structure is divided into tree-shaped peace shop. Tree-structured sites are divided into home-level two category page-level three article page. The URL is also passed/layered. The tile structure is that all pages are executed in the root directory.

The search engine actually prefers the tiled structure, but for most websites the tiled structure cannot meet the need of the website construction. What we need to notice on the tree-structured web site is that the classification and the URL of the article are to be regulated, The URL of the classification page is best translated in English or concise letters. The article URL should not be too long. The inner page URL of this article will still appear to be standard.

3, Website code optimization

Now no matter what the system of the site, bloggers are advised to use DIV+CSS. This can be to the website code "Healthy Weight Loss", and the code level clearer, also easy to maintain.

The site's all CSS and JS should be merged. and the page can be replaced by the text of the anchor chain is best not to use pictures, such as webmaster statistics or QQ online consulting.

The page's picture must raise the ALT tag, this is the search engine to pay attention to the friendly way. There are many ways to code optimization, depending on the type of program and site, in the future, the Midas touch will be based on specific cases and share. It's not going to take up too much space.

The website is divided into head header and body content. We're going to put the code in the right place. If it is a static web page also pay attention to the beginning and end of HTML tags.

4, website content and internal link optimization

Site content must be relevant and readable, when doing content do not think that this is for search engines to see, to provide valuable reference for visitors to the principle of writing articles. I used to do SEO for an enterprise, write a large number of original materials every day, mainly for the search engine friendly, But for a long time, this enterprise has a lot of customers have read the original article I wrote to come, he said that he and other peers are more professional than our literature, so we are here to cooperate. Bloggers are not saying their melons are sweet, but the relevance of the highly readable original article will really bring you surprises.

Internal chain optimization can be said to be the focus of website optimization. He can greatly improve the user experience. Within the chain is the link inside the site, internal links to accurate direct, so that visitors to the shortest possible journey to find their most valuable information is the principle of the chain. For example, in this site article page below there are related articles recommended or previous article on the next post guide link , as well as the recommended articles on the right side of the page-hot articles-random articles-popular tags are part of the internal link optimization. Of course, the fixed navigation is necessary, in fact this does not want to say but there are many people do not understand the site construction of the page does not put the navigation fixed.

Internal links can also be reflected in the article, this requires us to build their own thesaurus, such as in the article appeared in the new words, nouns, hot words or short sentences, we have to do anchor link-oriented site of the most relevant within the page to go. Instead of a main keyword on the chain on the homepage. Pay attention to the inner chain, Anchor link to be opened in another way to establish, links to unify, can not be a word of the link in different articles have different anchor chain connection.

5, outside the chain of construction

White Hat seo outside the chain of construction will be a link, is to find and you the weight of similar and more relevant sites to the bottom of the home page link exchange, or to their own website visitors have helped other industry links to exchange. For example, this site is SEO, Then its ancillary industry is Webmaster Web site or webmaster tools and other links. Some experts will also be through the soft text of the chain link to carry out the virus-linked construction, but this can be met but not to ask, good ideas need to accumulate and practice summary.

Although the chain is the weight of the site to enhance the important factors, but we can not be anxious, absolutely not to carry out link transactions, this is the search engine the most annoying way, now Baidu has been for the transaction link to update the algorithm, Through the observation of the blogger the efficiency of the algorithm through more than half a year has been very effective. Of course, the link is not in the White Hat SEO specification. But this kind of simple speculative behavior is still being sought after by many stationmaster. Standard and effective outside chain construction there are many ways to do this, and bloggers think the websites that deal with those links are rather clumsy.

If you do the above work, I believe that your site will have a very good and stable rankings, will not be affected by the search engine algorithm changes or update the problem.

Bo Master for White hat seo Summary

White hat SEO steady, let the site's effects gradually appear, but qualitative changes need to change the process, a point of harvest. To do a site SEO is a need for a considerable experience, but as long as the boil over will be rewarded.

White hat SEO based on the principle of user experience optimization will make the site of the late potential of a huge, constantly bring you surprises, enjoy that sense of achievement is the greatest return on our sweat.

For the current SEO environment, I also advise you to learn and use white hat Seo method, now Black Hat SEO road is more and more narrow has not too much living space, white hat is bound to be the mainstream trend in the future.

Article Author: Midas

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