Windows RT was once again affected by Acer. Microsoft was forced to adjust its strategy.

This is not the first time that Acer has published a "replaying ". When Microsoft entered the hardware release of its Surface tablet, Acer criticized Microsoft for competing with its partners. Acer compared hardware to food, And said Microsoft would not swallow it. Wang zhentang once bluntly stated that Microsoft's entry into the hardware field is destroying the entire computer industry ecosystem.

As the world's fourth largest PC manufacturer, Acer's "Windows" strategy is of great significance to Microsoft's cooperation. However, since Microsoft launched its surface, Microsoft's strategic partner has continued to "split the platform ".

 

 

Wang zhentang, CEO of Acer

Recently, Acer CEO Wang zhentang said that Windows RT is an "extremely immature" operating system, which has been on the sidelines. Wang zhentang said: "Microsoft's Windows RT operating system for low-energy devices may have limited influence in the future, however, Acer has not made a final decision on whether to launch a Windows RT tablet device."

Of course, this is not the first time that Acer has published a "negative tone ". When Microsoft entered the hardware release of its Surface tablet, Acer criticized Microsoft for competing with its partners. Acer compared hardware to food, And said Microsoft would not swallow it. Wang zhentang once bluntly stated that Microsoft's entry into the hardware field is destroying the entire computer industry ecosystem.

Analyst Pat Moorhead said: "for Microsoft, Acer seems to be a relatively difficult company to work. If you want to choose a partner to produce innovative products, I'm afraid Acer is the lowest-end product on your list ." While some analysts believe That Acer's comments are just "noisy", this does not really affect Acer, Microsoft, or other device markets.

Windows RT, as an operating system developed for ARM processors, was designed by Microsoft to help it meet its needs across mobile and traditional computing fields, but many vendors have said, this dual-system strategy puzzles many consumers and makes Windows RT a failed attempt. Although Microsoft chose to keep track of Windows RT device sales, according to market research in July, the total volume of Microsoft Surface tablets was only 1.5 million, including RT and pro. Wang zhentang criticized Windows RT colleagues and said that ACER is very likely to focus more on devices running the full version of Windows 8.

According to net applications, a market research organization, Microsoft still occupies about 83% of the PC market. Although Microsoft has almost failed to pose any challenges to Android and iOS in the mobile market, foreign analysts said that even if it will only account for 20% of the global computing market in the future, microsoft can still survive and be large enough to attract application developers. "The total number of computing market users in the next five years may exceed 4 billion, with an average of 1.5 devices per user. This means that the 20% share is equal to more than 1 billion devices, and such an ecosystem is 'good enough for general developers '. Of course, it is good enough for Windows developers so far ."

In fact, Acer is already planning on its own. In the face of the ever-decreasing number of PC consumers, becoming the leader in the PC market does not necessarily mean victory. According to the latest financial reports from three PC manufacturers, HP, Lenovo and Dell, Lenovo's profits soared by 59%, while HP and Dell's net profits fell by 31% and 33% respectively.

The day before yesterday, Acer's all-in-one device equipped with the android 4.0 operating system was exposed by media. The product is equipped with a 21.5 inch touch screen at a price lower than that of traditional Windows computers.

Android is not a PC-oriented operating system. Therefore, many applications may not be optimized for large screens, which will reduce the user experience. However, in order to increase profit margins and survive, Acer chose to break the Windows PC ban. In last September, Motorola launched a "cloud computer" concept product in China, carrying the Android operating system. Will more OEMs try to launch Android PC or Chrome OS-based notebook products?

According to Bloomberg News, from anonymous sources, Microsoft is planning to cut the Windows RT operating system authorization fee, we hope that we can regain the interest and confidence of hardware vendors in continuing to develop devices on the platform.