Xiaomi mobile phone, hunger marketing who is hungry?

from Millet 4 release also has a period of time, do not know that want to buy a machine of friends have got hand? Since the advent of Xiaomi mobile phones, various snapping craze has never ceased. Look at the success of Apple and millet today, I think everyone is like me on hunger marketing has a deeper understanding. Relying on the illusion of manufacturing demand to attract consumers ' attention, in order to reduce costs and increase sales, coupled with the consumer's innate curiosity and reverse psychology, so that the marketing effect is very significant. But is hunger marketing really a panacea for brands?

The hidden dangers behind sales

in Xiaomi4press conference, Lei June also mentioned the sales of Xiaomi related products. Until this year7months, Millet1Series sold together790million,2Series1740million,3Series1050million, red Rice1800million, red RiceNote 356million. Admittedly, Xiaomi mobile phone in hardware, systems have their own unique advantages, and low prices, cost-effective is to let enthusiasts flock to. In addition to mobile phone release before the network marketing campaign, mercilessly poked in the excitement of consumers. This is an exciting mobile phone, but only sell tens of thousands of, this is not rob?

However, facing the vast " Rice Noodles " complaining of the groove, Xiaomi admitted that the capacity is insufficient, do not recognize their hunger marketing, why? Because this hunger marketing practice is a huge disrespect to social consumers. To put it bluntly, it is a deceptive means of business for consumers to keep costs down. There are even users put forward: Xiaomi this hunger marketing is to keep costs down, and so on later hardware gradually cheaper and large area of the goods. It can be seen that consumers are not fooling around.

"The customer is God ."This proverb is more for businessmen to believe in. But hunger marketing is just the opposite, consumers more interested in products, the more they want to buy, businessmen will hang their appetite. In the short term, the effect is indeed significant, long time has always been robbed of mobile phone consumers, or, like Xiaomi phone but do not want to spend time to buy consumers. Xiaomi community discussion area has long been a user request, hope Xiaomi stop this hunger marketing means, and get a lot of rice noodles support. After a company matures, product sales increase, brand followers increase, if continue to use hunger marketing way to sell products, it is difficult to meet all consumer demand, will hurt a large part of the consumer's feelings about the brand, once the consumer tired of the way of buying, the loss of a large number of brand advocates is inevitable, Even users who have been involved in the buying will be"Rice Noodles"no more than two purchases in the negative speech between the two.

Who's picking up the bargain?

Mobile phone limited to buy, there are robbed, nature will not be robbed. In terms of the well-known law of value, the scarcity of goods is expensive, and this kind of snapping up in the invisible increases the cell phone's worth. Cause everyone herd, this one has true love powder, but there is absolutely no shortage of cattle. Often cattle have professional equipment and plenty of time to brush the page to buy, rob the chances of the arrival is bigger, true love powder can not be robbed of the chance of getting bigger. Xiaomi mobile phone The biggest advantage is the price, by the yellow cattle after the price rise, and the same kind of mobile phone gap becomes smaller, directly weaken the competitiveness of the product. It is not difficult to conclude that in this case, the brand lost its supporters, and many fans did not buy goods, or buy high-priced goods, the beneficiaries only cattle. But in the long run, scalpers is not the ultimate beneficiary, because the eyes of consumers will not only grasp the Xiaomi, there are no shortage of excellent mobile phone brands in the market, consumers are not a single choice. When users re-elect other brands, the advantage is the competitor.

There are many ways of marketing, and what social consumers need is an equal dialogue. Just asThe Spacebuilder team has launched a fan community solution to build bridges for businesses and users, the Xiaomi community is the most effective platform for social consumers to serve as a fan community for Xiaomi phones. As the saying goes, it's overkill. Hunger marketing, production capacity is not enough, long time, it is inevitable to hurt the fans to embrace the heart of the brand. By then, hunger marketing who is hungry, can imagine.

Almost

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Xiaomi mobile phone, hunger marketing who is hungry?