Yahoo Microsoft executives suggest that the two sides may join hands to challenge Google

Some media reported last week that Yahoo and Microsoft are considering the merger, but they failed to reach a deal, but they do not rule out the possibility of strengthening cooperation in the future. Yesterday, there was news that the two sides will strengthen cooperation in response to the authorization of network content and the establishment of network advertising industry standards.
Yesterday, a message was reported, Yahoo CEO Terry Semel said on Wednesday (U.S. time) that in response to network content authorization and the development of online advertising industry standards, yahoo and Microsoft share the same interests and share the same view. The two sides should strengthen cooperation in this business field in the future.
Sammel said that both Yahoo and Microsoft may experience content infringement similar to YouTube, so the two companies need to work out industry-specific online advertising standards.
Some media reported last week that Yahoo and Microsoft are considering the merger, but they failed to reach a deal, but they do not rule out the possibility of strengthening cooperation in the future. This is the first time that Microsoft has made a statement to the outside world since it announced that it will spend $50 billion to acquire Yahoo. Last week, it was reported that Microsoft had requested Yahoo to start formal negotiations with the company to acquire the Internet giant. Wall Street analysts predict that Microsoft may have to pay $50 billion to successfully acquire Yahoo. According to the message, Yahoo's share price rose by $ May 4 on Nasdaq in the early morning of June 4.60, up to $32.80, or more than 16%.
The way to enter the new market mainly relies on a small amount of purchase transactions, but there is also the possibility of a large amount of purchase transactions. Although we didn't make a big deal, the choice was part of Microsoft's strategy, Ballmer said. In short, we will focus on small purchases, but we will also show large purchases.
Analysts said that, whether Yahoo and Microsoft merge rumors are true or not, if the two sides are willing to strengthen cooperation in the network business, they will be able to join hands to challenge Google. Internet traffic monitoring company Nielsen // Netratings data released earlier showed that in March this year, Microsoft's search market share in the United States was 10.1%, far less than its competitor Google.