Yahoo Q1 earnings less than expected, Mayer of what is the dilemma?

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April 22, Yahoo announced the first quarter of fiscal year 2015. According to the results, Yahoo revenue was $1.226 billion as of March 31, up 8% from $1.133 billion a year earlier. Excluding traffic acquisition costs, Yahoo Revenue was $1.043 billion, less than $1.087 billion a year earlier. Yahoo's first-quarter profit (EBITDA) before interest, tax, depreciation and amortization was $231 million, less than $306 million a year earlier. Yahoo's first-quarter net profit was 21 million, down 93% from a year earlier. Diluted earnings of $0.02 per share, less than $312 million a year earlier, or $0.29 per share.

Obviously, this kind of performance is not what Yahoo wants to see. Yahoo has been looking for a transformation over the years, but a somewhat unsightly financial figure has slapped it mercilessly.

for years, Yahoo was able to revive its search business through massive mergers and acquisitions, and earlier this month Yahoo revised its six-year agreement with Microsoft to commercialize 49% of its search traffic using an advertising platform other than Bing. In addition, Microsoft will have to deal with all the advertising sales that its Bing advertising platform (Bing ads Platform) has delivered, which could allow Yahoo to cut costs. Unfortunately, Yahoo is still lagging in market share, to reverse the decline of the search business, Yahoo needs not only acquisitions and cooperation, but should be through innovative core technology to re-ignite the enthusiasm of the search engine, to seize market share. Developing a contextual search algorithm is a good idea.

Today, Mayer, who lives on "buy and buy", still hasn't found the right direction to save Yahoo. How long can Yahoo be active under her leadership? Investors ' patience has always been limited, and it is particularly important for Yahoo to regain confidence in the next performance. It is reported that Yahoo will follow Google into the wireless services sector, the success of this is unknown. Let's take a moment to see where Mayer can lead Yahoo.

Yahoo Q1 earnings less than expected, Mayer of what is the dilemma?