Yahoo!'s brand new advertising system was initially successful

According to Bloomberg News, PANAMA, a new search-based advertising system launched by Yahoo, was initially successful and brought new hopes for Yahoo to catch up with the efforts of another search giant Google.
According to AQUANTIVE, the largest online advertising agency in the United States, the click rate of Yahoo online advertising increased by about 10% six weeks after PANAMA was launched, which is much better than expected. Some analysts believe that this new advertising system is expected to increase Yahoo's search business revenue by more than 20% in the second quarter of this year.
Yahoo CEO Terry seymel said in a statement: "The PANAMA system has put Yahoo in a stronger position. However, this system is still in its infancy and we still need to adjust it ".
The PANAMA system was originally planned to be launched last year, but has been postponed for many reasons to date. This system makes ads more closely connected with search content and is easier to click. Thanks to the adoption of more accurate algorithms, PANAMA search technology allows Yahoo users to achieve better target positioning, thus gaining the favor of advertisers.