Zhong Zhixin: Impact SEO Search engine User Experience button

The recent search engine algorithm changes very big, many stationmaster's rank floats is very big. Although I do not know what the search engine added to the algorithm, but I noticed that Google and Baidu have launched their own "User experience button."

google "+1 button", the following is a reference to Google's +1 introduction

How does the "+1" button affect search results?

The "+1" button helps people find relevant content (such as Web sites, Google search results, or ads) from friends they know and trust. Users can recommend your content through the "+1" button added to your Web page so that when their friends and contacts perform a search, the recommendations that are most relevant to their search content are displayed in the appropriate Google search results.

If the user's social circle friend is on your Web page "+1", then when the user logs on to Google and performs a search, the names of those people are in the relevant Google search results Digest. If the user's social circle friend does not have "+1" on your page, then the relevant search results summary may show the total number of "+1" for that page.

Does the "+1" button affect my site's ranking in search results?

Compared with the content recommended by strangers, friends and acquaintances often have higher levels of relevance to their content. For example, it is good for a professional film critic to provide a review, but a review with like-minded friends may be more useful to you. As a result, Google will appropriately refer to the "+1" content published by your friends and contacts when determining the extent to which your Web pages relate to user queries. This is just one of the many ways in which Google can determine the relevance and ranking of Web pages, and we will constantly adjust and refine the algorithms to improve the overall search quality. As with all new ranking factors, we will carefully enable "+1" and actively understand the impact of such factors on search quality.

What impact does the "+1" button have on my traffic?

In search results, the personalized comments displayed next to your Web page can increase your site's exposure and make your site's abstracts more appealing, which in turn increases the chances that users will click into your page.

Google has clearly pointed out that this button will affect the ranking of keywords. So to improve Google's ranking, or to install the button, after all, this has become a Google rankings of one of the factors. But it is not yet implemented in China, but it is expected to spread to China soon.

　Baidu "I like Buttons"

Recently a "I like the button", this button Baidu has not publicly stated, so far only a few sites with this button, should still belong to the test phase, currently only search "weather" This kind of button appears.

Baidu's new online "I like" button can be considered as a step in the expansion of Baidu's social sharing services, not only allows users to the search results of the site public scoring, but also through the sharing, like and other products of the data statistical analysis, indirect access to a website of the number of users, page quality, For Baidu search rankings to provide new reference data to solve the current ranking of Baidu's chaos problem.

Unlike the Google+1 service, users can still click the Baidu "I like" button and view the button without having to log in, but do not support embedding into the site. According to industry speculation, Baidu is likely to draw on Google's current +1-button mode, through Baidu statistics on the "I Like" button data for statistical analysis, to attract more webmaster use Baidu statistics to help the site operation.

　Baidu Share button

Baidu Share button is still testing stage, need to invite code, invitation code to use the integration of Baidu Alliance, if there is a union integral can be used to exchange.

Baidu sharing is a Web page address collection, sharing and sending the WEB2.0 button tool, with the help of Baidu Sharing button, the site can easily share the content of users to Renren, happy Net, QQ space, Sina Weibo, such as a series of SNS sites. Site owners can share the site in Baidu to share the button JS code, embedded in their own site, so that the link to share the Web site to all corners of the internet!

1, through the Baidu share button, your website visitors can be convenient to share the content of your site to Renren, happy, QQ space, Sina Weibo and other SNS sites to spread, for your site to bring back more traffic.

2, through the Baidu share button, your website will be more easily found on the Web site Baidu search engine, and thus have the opportunity to search from Baidu to bring back more traffic.

3, through the Baidu share button, follow-up you can also free access to detailed statistical analysis, to understand what users of your site to share what SNS site, the number of daily sharing is how much, to help you better tracking, analysis, motivate users to share behavior, to bring more traffic to the site.

From the 2nd can be seen, disguised as the sharing button will affect the site in Baidu rankings.

From Google and Baidu share button is not difficult to see, the search engine is more and more attention to the feelings of users, the introduction of these buttons function, nothing more than to let users to your site scoring, only the higher the score, so the ranking will be more forward. It seems to think of a good ranking to install these search engine buttons, of course, this also has a good business opportunities, if your technology is very cow, you can develop a software to brush, like now a lot of brush Baidu Drop-down box and Baidu related search.

This article originates from Zhong Zhixin's blog http://www.zhzhxin.com new network marketing Promotion Q Group 20227401 Welcome to join the discussion.