404 pages are absolutely harmless to the site.

In the process of SEO learning, 404 pages is one of the SEO skills that must be mastered, the correct use of 404 pages to face the site is absolutely beneficial to the harmless. Some stationmaster may feel own website basically does not have the error page, therefore says 404 page belongs to the dispensable role, actually does not see. Sometimes there may be some wrong URL path to your website, which is not controlled by us, so reasonable 404 pages can make these wrong URLs become valuable. On the other hand, a well-designed 404 page also allows users to leave a good impression on your site, which is beneficial to memory.

A good 404 page is not only the HTML layout of a simple page even if finished, must be compatible with the server settings to be considered correct, in addition, the 404 error page is best to give customers a certain guide, even if the customer visited the wrong URL, but also through the 404 error page back to your site, Strive to maximize the reduction of customer turnover. Before you wrote about how to build 404 pages of the site, you can first look. The following is the beginning of today's text, mainly from three aspects to share. 404 the content of the error page can refer to Danyang seo_james's blog.

404 page does not appear 200 status code

When the page does not exist, the server must return 404 error status code is normal, some webmaster set up 404 pages, in access to these nonexistent pages, return is 200 status code, so the search engine is a large number of error pages as a repeat page to treat, So do SEO on the site is not good. Also do not use 301 wrong 404 pages directly to the homepage, so the search engine will think that there are a lot of sites with the same page content pages; it is also best not to use less than 10 seconds below the jump, such as JS or meta-refresh, Otherwise, the search engine will assume that these error pages are normal. In peacetime set 404 error page, the most basic requirement is not to return the wrong page of the normal 200 status code.

　404 pages to be beautiful and practical

When a user searches for or accesses a URL that does not exist, psychology itself has a sense of anxiety, if this time 404 page is the default or very unfriendly user experience of the page, then the user will not hesitate to close off, so in the setting of 404 pages, the overall should be beautiful and practical. First let the user know that the page it visited does not exist, to explicitly prompt the user what you are currently visiting the site, and then give users a reasonable suggestion, the above set some more practical or popular site links, you can let users follow the link to visit other pages of your site, this process seems very small, But it is possible to hold a user. No matter in doing the station or SEO, within the scope of our capabilities, can do things as far as possible the pursuit of perfection.

　　Learn to use the wrong page

404 page Usually we are not easy to detect, but can use tools to achieve, the specific method is very simple, the use of Google Administrator tool will show some 404 error pages, these pages are due to the existence of external links so spiders to crawl, if we often find these pages, Then you can contact the other site administrator to make it correct, if the correction is too difficult, so you can do a corresponding URL page, the above write their own users want to visit the content, this method is clever use of the wrong URL to increase external links a small skill. Of course, this applies only to those URLs where the 404 status code is often present, and not all error URLs are worth it.

In fact, the 404 error page and other SEO details, and no difficulty, just a lot of SEO technology prerequisites, if the external link is an absolute lead in SEO, then the 404 error page is an indispensable supporting role, like a TV series, only the protagonist plus supporting the perfect play, TV can really attract people. OK, let's get here today, and then share other SEO knowledge.