Analysis: SEO engineers are good at the site data analytics

Often have friends ask the author, SEO How to get started, the author is accustomed to say will send outside the chain, will change friendship has already counted the entry-level SEO, certainly have a friend will ask how can become SEO master? Today we will tell you some of those high-level SEO is good at the site data analysis. The author also found on the Web site data analysis of few articles, Zhang Yuxi SEO blog combined with their own to see the book to learn the simple website data analysis, to explain to you.

　　

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Why do you want to analyze the site?

Before we answer this question, we ask ourselves, why our website exists, if we do not know the purpose of our site, then we do not need to analyze the site, because the site analysis will not bring any value, it is at best only provide a bunch of scattered indicators and data, there will be no substantive improvement suggestions. So when we do website analysis, we have to be clear about measurable site goals. The goal is to determine, how do we achieve this goal? Certainly many people's goal is to make money (the author also), but the money is a very big, very complex goal, this goal is difficult through the strength of a person or a department to complete, we need to break the big goal, to form a lot of small goals and executable action. So the website analysis is through to each executable action as well as the small goal measurement and the improvement, finally promotes the website the big goal completes.

What is Web analytics?

In order to make it easier for everyone to understand the website data analysis, we regard the website as a person.

First, website analysis is the eye of the website. He helps you see what's happening on the site, where visitors come from, what their purpose is for the site, what's most popular on the site, and so on. This is a website analysis from the point of view of website marketing. In this section, the site analysis object is the relationship between the visitor, the visitor's behavior in the site, and the different traffic channels.

Second, website analysis is the entire website of the nervous system. It allows you to understand the health of the site, how the Site page performance, the function of the problem, where needs to be modified, layout is reasonable, navigation is clear and so on. This is from the product and architecture perspective of the site analysis, in this part of the site analysis object is the site's logic and structure, the site navigation structure is reasonable, the site registration process is smooth.

Finally, website analysis is the website of the brain. He allows us to reasonably allocate resources and budgets in the course of accomplishing our goals, and to improve the performance of our website through optimization, which starts from the point of view of the website operation. In this section, the main object of the site analysis is the return on investment (ROI). That is, in the present situation, how to reasonably allocate the budget and resources and the completion of the site goals.

　　

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How to conduct website analysis

The previous target selected, but also understand the site analysis is what, the next step we will be the site analysis, which is too much knowledge, the author can only talk about some summary of the content, the first need to reach your goal, the site must have visitors, so the first step is the website traffic analysis. Second, we want to address the needs of visitors (that is, why visitors to your site, what his purpose is), to effectively temporarily our content, goods and information, and let customers like the content. Therefore, the second part requires the analysis of the content of the website. Now do SEO know that the chain effect has not been so obvious, we can only from the content of the fuss, content analysis covers a wide range, including navigation analysis, page quality analysis. Finally, the most critical part is to turn the visitor into a customer, buy our information and merchandise, only the visitor has completed the final conversion, the ultimate goal of our website is realized. Therefore, the transformation of the site to be analyzed. Finally, every problem is not a single cause, and each analysis is not independent, so we need to analyze the site globally. That's what we're talking about today.

Zhang Yuxi

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Analysis: SEO engineers are good at the site data analytics