Although the eye-catching economy cannot be reproduced on a blog website, it is not too difficult to develop a profit model for a blog website with innovative thinking. In this regard, I have the following ideas:
1. Make "blog" no longer "blog"
The Blog concept was introduced from abroad. Fang Xingdong translated it into a good Chinese name "Blog. Here we will not discuss the conflict between the concepts of "blog" and "blog". From the commercial point of view, blog websites want to be commercialized quickly in a short period of time and make profits. First, we must discard the concept of "blog" so that the blog is no longer "blog ".
To discard the concept of blog, we should analyze and analyze why blog attracts internet users. In this way, we can take the essence of this concept as "blog.
On the Internet, most netizens want to have a personal homepage, use it to record their own lives, express their thoughts, and communicate with other friends. However, most netizens do not want to make webpages or make webpages complex. They all want to have a simple, powerful, and silly personal homepage. After the emergence of a blog hosting website, this kind of demand from netizens was quickly met, and it was still free of charge, and many blogs were gathered together, attracting more people to see, to comment ....... Therefore:
Wang Tong's network planning organization believes that blog is a personalized service that meets the needs of popularization. "Blog" should discard the concept of "blog" and identify itself as synonymous with personalized services. In this way, it is very easy for a blog website to make money. Because there are two types of services on the Internet that will make more and more money: 1. E-commerce services. 2. Personalized services.
II. Billing methods available for blog websites:
1. VIP blog service: After the personalized service is better than other websites, the most easy-to-start service is the VIP service: it's okay to make all the members pay for it all at once. Because free meals for other websites are stored there for users to use. However, it is very feasible to enable users who voluntarily become VIP members to enjoy better services and charge a certain fee.
At the beginning, QQ's full-charge registration was scolded by many netizens. QQ's VIP membership system was very popular and proved the feasibility of this commercial strategy for personalized services.
2. Make blog members make money: to encourage more people to become VIP blogs, you can find a way to make money for blog members. Haha! You may think it is impossible. In fact, it is very easy:
A. Blog members can make money by using advertisements: if they want to make money by using online advertisements and want to make the most out of online advertisements, they can adopt advertising alliance strategies similar to Google. In this way, blog hosting requires an advertising platform, and then displays advertisements on individual blogs based on content classification. Ads are charged based on clicks, and users are charged for each click. In this case, these individual users will do their best to promote their blogs not only in order to make their blogs small-money for themselves. Individual users make money, and blog websites also make money.
B. Paid publishing service: write articles are very good-looking, but it is too slow for traditional media to collect the manuscript fee. Can I collect the fee for online publishing? Yes. Personal blogs can be set up for their valuable blogs. Visitors need to pay virtual currency for viewing, but these virtual currencies need to be bought in RMB just like QQ coins. If your article looks really good, and some are in series, you can try this mode.
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