Choose the right keywords to optimize the rankings

For the Site keyword choice, most of the webmaster is the use of Baidu Index and Webmaster class query tools. And there are a number of forestall webmaster is through the search lead Drop-down box and related search to select keywords. Choose the right keywords for the site, not only make it easier to optimize, but also can spend a high ranking of small kung fu. Keyword selection is the first step of website optimization, and many times the first step is the relationship between the direction of optimization and adhere to. Therefore, the choice of key words, should try to choose the appropriate for their own use, their ability to optimize the rate of return is not low.

First keyword not too specialized. The degree of access to the Internet users is uneven, too professional keyword itself on the targeted, unless your site is for high education and high level of computer technology users, or the general site is not recommended to choose too professional keywords, after all, this is not conducive to a good netting of ordinary users, And a lot of users are taking their habits to the Internet, search will be the most common words search, such as search for clothes, many users will not search for a clothing price, but search for a dress how much money. Therefore, for the lack of special targeted sites, the author recommended the choice of keywords when the general, civilian, simple.

Second, stand at the user's point of view. The user is the development of the website fundamental, throw the user is equal to push the website to decline. And for the user's search habits, through the Baidu Index can understand the general search for the key words of the user's main sex is what kind, education, age, distribution areas. Then combined with local habits can be roughly the choice of more favorable user search keywords. And from the user's point of view to choose the keyword, natural optimization is quite easy, and the choice of site keywords should be centered around the theme, rather than the first choice of keywords to determine the theme of the site, only our choice of keywords and site theme matching, high correlation, will be conducive to SEO, Otherwise, search engines will think that your keywords and topics are not relevant enough to get a better weight. But also lets the user feel has a kind of being fooled psychology.

In addition, the keyword needs to have a certain amount of real traffic. Many of the keywords may be artificially brushed out, such a keyword even if the flow of high, optimization is not a role. After all, such traffic is not real traffic, are generated by the software. No user search words to do the first is just a look. In view of their choice of keyword whether there is real traffic, Baidu Index can be analyzed, for example:

　　

From the above, you can see, "the fastest way to lose weight in winter," the word is brush out, October ago Baidu Index is 0, October after a sudden surge, we all know that weight loss is definitely in the winter before the start of the cut, who will be in cold to lose weight oh. So the choice of such keywords should be cautious.

Final keywords are persistent or seasonal. For some season-specific keywords, I think this kind of keyword is not suitable for long, like the 2011 weight loss Rankings, this year's conversion rate may be very high, but by 2012 years, who will search for 2011 years of weight loss rankings. There are persistent keywords, like hot women, special selling goods, this kind of keyword, in fact, is difficult to let users believe, after all, today is selling, after one weeks also hot, one months after the hot, it is easy to let users feel is parallel, so, for this kind of keywords, only have a certain life expectancy, Should not be used in the long-term optimization of the site.

How to choose the keywords for the website, choose what kind of, webmaster should be careful and careful analysis and observation, and it is best to consider themselves as ordinary users, rather than provide services to the webmaster, because this can make their own to change the user's perspective to analyze, when they want to search for a product, use what keyword to search, It is very helpful to choose the key words for yourself. The above is the author's personal experience. This article by http://www.yisoo.org (Ya Ya Theater) exclusive feeds, reprint please leave the link, thanks!