Community electronic commerce does not rigidly adhere to the form of electronic commerce

Community E-commerce has been misunderstood, people will think that community E-commerce is Taobao-type E-commerce platform, one will think Groupon-type group buying is the community e-commerce. So, what is the product form or realization way of the Community e-business? Even we need to think about what is community e-commerce like?

The author first recognized that community E-commerce is through a case:

2005, Nanjing Fence Online has a business-we are the style of solid wood craft door, the boss's web name is to do'd been through. He does not advertise in the fence forum, but each month buys the amount to have 300,000, several regiment head helps him to organize. How did he do that?

Originally, the net name is to do'd been through Li boss spent about half a year, in the fence forum very patiently for netizens answer questions, explain the knowledge of the wooden door. Set up a good impression of wood door experts, users encounter wooden door problem, the first is to think of him. Although he is very low-key, but he is the boss of all the news or let everyone know, so the business is exceptionally good. However, Lee boss did not handle a good deal with the user of the order conflict, since then.

Can you get an order just by posting on a forum? It must be unthinkable for many people, especially businesses. However, in China, many small and medium-sized enterprises are the use of regional-type web site for the survival of the Forum. Their growth pattern is generally: learn to send small ads-"learn to interact-" know Word-of-mouth marketing. Some of the Taobao stores that are familiar with this way also know the value of community opinion leaders. For example, in Ruili, Yoka fashion, onlylady and other women's website community, the opinion leader every time the loser match show will attract a large number of related shop orders.

The business value brought by interaction and sharing derives a model of community e-commerce: group buying. Compared with the current popular Groupon-style group purchase, this group purchase was made 1.0. Fence early, Qi Jia Network (Shanghai Group Purchase Network), Hefei Group purchase network, 55BBS, Chongqing shopping Spree and other websites on the most popular community e-commerce form is to buy. The group-buying business also generates a career: a head or group head (a joke) whose task is to convene a group of friends in a forum to facilitate the transaction between the buyer and seller, and to extract a certain commission from it.

The Groupon model comes too fast and too quickly. Simple group buying features sites springing up like mushrooms. In this upsurge, we must reflect, buy 2.0 compared with 1.0, in the end is progress or retreat? in "xx buy net get tens of millions of dollar VCs" such news frequently bombing under, in madness and bubble, we found that group Buy 2.0 lack of contact with the community, lack of interaction and viscosity. In the major portals have launched group buying, in the community software developers de days (Phpwind) and Kangsheng (Discuz) respectively launched with the Community Interactive Group purchase function, Group Purchase 2.0 this upgrade or adhere to the "one day buy" this mode?

In addition to the context of group buying, another important branch of community E-commerce is the platform model, in which people do not know how to solve the problem of community e-commerce, developed products like the twin brother of Taobao. The fence has been transformed very successfully, building a fence mall and implementing some online transactions. However, when many people see the industry known as the success of the 365 home treasure, the wedding treasure, small fish marriage and other community E-commerce platform, Taobao left them with the extremely solidified concept prompted them to ask: this kind of thing is electronic commerce? Online display but not trading, this is E-commerce?

必须反问，谁说电子商务就必须在线交易?谁说电子商务必须在线支付?概念重要还是行业需求重要?我们必须猛醒：我们的用户怎么在用我们的网站?我们的客户如何利用我们的网站达成交易?他们交易的细节是什么?——这，远比学院的概念重要 ! In the face of user needs, the college concept can go to hell!

The form of community E-commerce is more than that! Taobao developed a variety of Amoy form, the early Amoy, seconds to kill, the recent pottery satisfaction; many community game plug-ins embedded ads, the ancient classification of information-These are the survival of community e-commerce. It must be recognized that community E-commerce has a variety of characteristics!

In terms of a variety of sites, in the introduction of E-commerce, must not rigidly adhere to a certain type of thinking, one-sided think Taobao is E-commerce. At different stages, it is possible to try different types of community e-business in a timely manner. For example: Small station to do group buying, stations to do platform. Because group buying can bring popularity, the platform needs great popularity support and strong operation ability.

Community e-commerce, in the whole industry to the web2.0 of the voice of doubt thrive, ever-changing, with different forms of display. We must deeply realize that in the Internet world, the community is inseparable from E-commerce, and E-commerce can not be separated from the community. (Ning Zhe Network of zhouning)