Content is king, design is becoming less important

Source: Internet
Author: User
Tags continue advantage

Web page Production WEBJX article introduction: Do you need web designers for the future of the Internet?

This article has aroused intense debate in the design world. Please read the article to refute this point and call I want to be a web designer when I grow up . -Vittali Friedman, editor-in-chief, magazine editor
It seems that two new jobs or at what store the internet always pops up when we browse the site. Some suggest that the Internet will provide more of the same but different fromSome way (it's usually so ambiguous), while others suggest that it won't happen drastic changes and it's hard to believe that they can. And the truth is, none of us really knows what's going to happen. After all, it was only slightly more than 15 ago, and now Cliffordstore said that the infamous " The Internet?! BahAfter (caption: "Hype alert, why cyberspace is not, and never will be, Nirvana"). He's in the details of this post why a lot of things won't happen just online, but most of them are now commonplace. To network design and development, what kind of future Internet can become our life, this is a lot of people want to know. If Internet stores have radically changed our minds, we need to understand how they affect how we survive, how we need to adapt and keep pace – if that is even possible.

The future is content and data

Look at your cell phone. If your favorite high-tech, savvy consumer, then you may have gotten an apple or Android variety (or maybe a BlackBerry, especially if you work in a company) smartphone. Most of us use an almost frequent check email to entertain ourselves on the basis of the project with everything we work on the smartphone. How much do you do with all the browsers in your mobile phone?

The answer may be "nothing."

We use an application to check email. We use the status to update Facebook apps. We use twidroid or TweetDeck or official Twitter-chirped apps. We use YouTube apps to watch the movie. We use streaming music for Pandora or Last.fm applications.


Mozilla's Prism is an application where Web applications allow users to detach themselves and run their own browsers directly on the desktop. Is this the future of mobile apps?

Very likely a laptop similar to the situation on our desktop or. We use application based activities on many of our common Internet. We even have the option to create a browser (just like our own application with a single point of fluid or prism ). While Google's Chrome OS OS, just around the corner with the device has been planned to use the network.

Content is king, design is becoming less important – we've seen this with mobile themes

See how many WordPress sites use less than the standard one of some phone themes. It doesn't matter what site looks like a standard browser; it opens in a mobile browser and often looks like the last 10 sites you visit with your welcome.

This is because the design is irrelevant for most users . This is not to say that they do not understand good design. Many of these activities (and many of them are not). But they were on the content website because it rained. They don't care about visual design, interaction designers and they don't care much, either: as long as the design doesn't give them headaches or distractions they have the ability to find them, they don't really care about how it looks like it does or works. The most widely used mobile theme provides a mobile viewing content format to optimize. This makes the user satisfied.

This is not just an application that reduces the need to access a website

This is not just the need for the application to pull the data directly but not the actual site. The device is making real progress in this way. We can now pull a cart for you from Internet information. Soon, the Google TV device will be listed in the market, pulling the video content from the Internet without having to visit a website.


Soon the device Google TV will lose on the market, pulling a website from the Internet video content without needing access.

This may be because more devices will increase the integration of the Internet in the near future. In some cases, we might do a fridge, automatically generate a shopping list for us (including any existing coupons and best prices can be found, week): According to past shopping habits, what we currently have, and our average usage rate is different for food. This is just an example of content, how online data and content will become increasingly important around infinitely more than design.

Content will be through funnel a source of

It is impractical to approach each site when we visit the application. Most of US visit websites hundreds of or thousands of a year. More importantly, what is likely to happen is that most of our content will be delivered through aggregation.

Who will these aggregations be?

Currently, there are three of them on the internet that are likely to continue to be important participants in the main content delivery platform. Who are they? Twitter,facebook and Google. Think back to the time you spend and the most likely you will find on the Internet that those are the sites you visit most often. This market share will only increase.

Facebook is already trying to become the Internet

Take a look at how much content is now being aggregated through Facebook. They have almost every theme in the Sun (most canned content is directly from Wikipedia) page. Friends posted to Facebook and YouTube videos can see if it has ever left the right Facebook. Even a third-party application such as a Web anthology insists on fairly close to the Facebook environment.


Friends posted to Facebook and YouTube videos can see if it has ever left the right Facebook. Even a third-party application such as a Web anthology insists on fairly close to the Facebook environment.

In addition, look at the appearance of the gaming environment registered on Facebook. I've lost my press war tracking how many newer feeds have a direct bearing on games such as Farmville Mafia or. Facebook has grown into a complete online ecosystem, and many users may never find a reason to leave. Sign up for Facebook, showing no sign of slowing down . They expand their business and their influence-this trend is likely to continue as long as they can keep it going.

Google wants to go through all of their

Google has almost all the hands on the Internet. It has two operating systems (Chrome OS and Android), its own browser, Web apps, lets you do a lot of things, limited to desktop apps and the most popular search engines in the world, it's in a pretty solid position and continues to be a major stakeholder in the future of the Internet.

Google has also proposed more thinking and one of the active participants in Internet policy and technology. It has a vested interest in how the Internet shapes in the next few years will be driven to form the way in favor of its own business model. I can see in the future that Google doesn't just provide a list of results for search engines, but actually shows you looking for content that doesn't leave your site.

If you look at Google's full product line, it's easy to see that it wants to be the online destination for most people (or even all of them). Google is firmly positioned in blogs, videos, search, business applications, webmaster Tools, e-commerce, and even telephone services – and is expected to expand its scope even more.

Is there room for other services?

There will always be some innovative startups online. Most people will fall behind the curb soon after they start building or absorbing for other companies. A handful of items will continue to be the main influence of the online. It is not clear that there are currently new companies and services on the online rooms. The idea of more location-based services (beyond Foursquare, etc.) may be the most promising service, as well as going beyond normal online activity into everyday life.

Table function will conquer

If everyone accesses Web content through an application, rather than a browser, then no one cares what a site looks like. The mode and content of operation will become the primary problem that it provides to the user. There will be no more balance in form and function in the site;

The table will remain where the application is designed. In all likelihood, content will open the API will think that anyone can develop application development in the degree of use-such a form to show in which one application data will turn into something bad to distinguish between good and mediocre greatness.

Have the advantage of ...

The content on the web has some big advantage of this kind of model, a few enterprise application and content aggregation is provided and managed most. One problem is bandwidth . If not designed, it can save bandwidth by being moved to a device (because the application on the device already contains all the design elements). As more and more activities are done online, we will have to consider the infrastructure costs. The use of bandwidth under each site will result in more bandwidth.

Another advantage is that there is more user-controlled potential. Users can define their devices to see their preferences and the way they want content. This particularly has a positive meaning when it comes to access. Because those who need a disability issue special settings will no longer have to do with unviewable content issues.

Technical advantages

Let us face the reality: based on the internet technology is not the most effective use. What this part is going to do is to use in the infrastructure, not so well as it can be built. The Internet has become compatible for a long time backwards. We can't just suddenly change things, even if it's better to work on things in the future, if it leads to half the sites that are no longer working properly.

With the use of display data and the implementation of task device-side applications on content-based Internet, we can create more effective applications. We will not need to make sure that each application can handle a large amount of various content and processes (as the browser must now do), because we will know exactly what the data the application will need to deal with the kind.

What do you mean by the user?

In fact, users will work with content that they think they use for services and a more complete online experience. The internet will become more of a part of everyday life, incorporating into such a degree that it's seamless. This is a bit of what has happened.

Again, look at your phone. You may use something like weather or check to generate a shopping list of things for an application or widget. These applications will become more integrated and will provide better data on the web. For example, you can use the product on this shopping list to automatically find the most favorable prices online or in a local store. In all likelihood, the data will be aggregated into one like Google Base service.

In a configuration file

Online configuration will become more important to users. Instead of setting each device or service there, you can simply authorize the device to obtain information about your profile and preferences from the network. Security and privacy experts will be with this is an important day, but most consumers will choose to use it anyway, if that means experiencing a two-hour manual installation process or clicking on a button and authorizing it to automatically set all the differences.

What does that mean for the web design industry?

So, this all boils down to? If a Web application becomes a foundation, based on content, where does a web designer fit-if? The bad news is that if you start relying on the internet to get heavier, rather than through browser apps, there's a lot less need for web designers. The company will not see anyone in the recruitment creation of a fully customizable Web page when it can only use a template and then all the content to feed Google and Facebook and Twitter issues.

Developers, on the other hand, may see a commercial boom. A lot of money will be exchanged in the hands of applications that work more than current products and apps may be able to better weaken big-name players. Of course, all of these applications also require design work, but there will be a lot less demand than there are now web design. It may be that many designers will need to expand their products to meet content, not just web design creations.

The site will not disappear in the short term. It is likely that there will be a larger market template and a theme for custom design companies to stop paying. And there will be certain types of websites (such as combinations or art projects) that will always be designed.

There is still a strong market for multimedia content. Those who can produce high quality video, even web-based applications (such as Chrome OS stuff) will have a strong business in the coming years.

Who wins in all this?

If there is a clear winner of the future of the Internet in this possible, it is the creator of content . If the unique set will be in a demanding company or organization leaving the competition, then those who can create high quality content. The website was designed for thousands of dollars, and the company spent what was once the site content instead of putting the funnel.

Users will also benefit because they will have a more comprehensive, personalized experience. The version of the Internet will be tailored to them, according to their needs and needs. They will get the way they like to find the most practical content.

Application developers will also be able to win all of this. While APIs and existing data will be fairly standardized, the way in which it is displayed will become a battlefield of creativity. Innovation here will be the key to doing something different, better than others doing is the only way to be an application will stand out.



Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.