Perhaps because women are more diverse than men, it is harder to attract women to the Internet at a time when online services are generally inadequate. This is a vicious cycle, if network operators can be more focused on the services of projects and quality, rather than continue to do second-hand content on the site, I believe that the benefit will not only be female groups.
Among the data on the Internet, one of the achievements can be said to be quite proud, that is, the proportion of men and women on the Internet is roughly average. The early networks were almost a transnational circle formed by men, as a result, women's increasing proportion of Internet access is seen as an indicator of the maturity of a country's network environment, because it means that the voice of the network can truly reflect the social status quo, the culture and value of the network will be more than yuan.
This time around last year, many statistical reports have shown that women's internet users have grown steadily and that the proportion of men and women is growing evenly. In addition, several women's websites in the United States have done quite well, and soon a lot of women's websites have sprung up.
How big is the market for women? The question is interesting because she is as big as the male market. If that's the case, it's weird how there's a woman's website at the bottom of the day, because there's never been a website claiming to be a male site. Such a thought to the female community as the appeal of the site appears very embarrassed.
The main is that everyone wants to make women's money. In the statistical report, the role of women has always been the one who holds the main procurement rights in the home. Just by this point, let a lot of Web site operators want to break the head to firmly grasp the eyes of this group of people. Although such a starting point seems to have some selling points, but on the one hand, I suspect that if women know that they are regarded as "very potential consumers" in the eyes of the operator, I do not know what kind of mood it will be, on the one hand, if this society is really a gender equality, women should not be regarded as a very special group to operate , because everyone is a special individual, and so are men.
There are a lot of websites that are still focused on content-oriented business. However, unlike the real media, they are willing to put enough editorial manpower into the depth of the content, but to work with the traditional media to obtain content. This is the old problem of the network, that is to say, the traditional media content on the network, meaning is not large, but also difficult to get rid of the network of second media impression, the most important is the site users will not appreciate.
Unable to produce content of the site, often take the discussion area, polling area, chat room, etc. form to present the topic of the site. This approach basically relies on the users of the website to chat and express their views, leaving meaningful content in the process. Based on the network, used in the network, which is quite consistent with the spirit of the network, which is the reason why women's websites are called social sites.
Although the mechanism of the website is right, however, the way to lead the discussion is problematic. Many women's websites often discuss too spicy a topic in order to stimulate the number of speeches. Although the way the community is presented provides an interactive space for women, the author does not believe that women have to talk to each other on the site to keep warm. As a result, many women's websites have become the big women's Club, or the late Qing Club, or it will only be fried spicy topics advocating sexual liberation of the club ...
The real needs of women have never been met on the web. As the paradigm of the web has slowly shifted from media to services and business, women's websites should rethink what traditional media can do. Women's magazines have been compiled to provide information content, although the network can do, but there is no need to set foot in the traditional media in the footsteps of competition?
The real focus of the women's website should be the services, which may not be what the magazine can do, but also the real profit-making place. If the female community really has to be independent of the need to operate, the author believes that the main female needs of the service project is quite diverse. For example, pregnant women need more than just professional magazines to provide the expertise, but further access to the services available on the website. Interactivity allows the network to do things the media can not do, and now the women's website is still put the effort on the content of the business.
Many people who run e-commerce regard women as princesses. The idea made me feel a bit disgusted. The author has always thought that the service does well, the money comes in naturally. The key is whether it is for the user or the consumer. The key to Web services is the ability to do things that the traditional world cannot accomplish with the characteristics of the network, or it can be done at a smaller cost. If the needs of women are diverse, then the spatial rationale for these services should be broader.
Perhaps because women are more diverse than men, it is harder to attract women to the Internet at a time when online services are generally inadequate. This is a vicious cycle, if network operators can be more focused on the services of projects and quality, rather than continue to do second-hand content on the site, I believe that the benefit will not only be female groups.