The birth of the Internet, innovative channels of information exchange and dissemination, diversified the way people publish or access information, opened up a new era of media communication channels, spawned a variety of web sites, enrich the way people communicate and live, but also make the media full of various kinds of information-mixed, This brings convenience and happiness to people, but it also brings different degrees of annoyance to people. The site of the fish is mixed, so that people choose the right site to meet their needs have been different degrees of inconvenience. So in the process of market competition, how to make users more convenient information, how to enable users to obtain effective information, to avoid spam information, in order to survive, the search engine took the initiative to undertake this arduous task. So the search engine algorithm adjusted again and again, prompting all kinds of web sites, so how to create a high-quality site will become the majority of the webmaster unavoidable problem. Of course, as a Web site, the forum should also face this problem. On how to manage the Web site has a lot of webmaster experience sharing, it is worth learning. SEO is the only forum on the topic of a SEO forum, said that the individual for how to create high-quality SEO forum superficial view.
First, SEO forum user analysis
The introduction of any product is the first to analyze the user, only fully understand the user's thinking needs, in order to launch a good product for users, in meeting the needs of users at the same time, to achieve their own profit maximization. As a website of the SEO forum is also a product, of course, there are analysis of user problems. So SEO forum user is what crowd?
1. Hope the net earns and believes the net earns the group.
2. Like the self-employed home of the otaku girls.
3. Find a new college graduate who has had a hard job.
4. High school graduates and university students.
5. Occupational income is not high, there is time to surf the internet, and a group that hopes to achieve increased wealth through the network.
6. Those who like to start a business online but lack funds.
7. Other freelancer advocates.
8.Seo Communicator.
Especially SEO think that the general characteristics of the above users: A. Young; B. Ample time on the Internet; C. Have a strong dream of wealth; D. Strong net to make good sense (some people need to guide) E. The sense of the age is relatively strong; F. Have a strong self-motivated and so on. This part of the population, the general level of education is not very high, the level of understanding of SEO is different, the success of the vision of the SEO is not different, so the purpose of learning and mastering SEO vary. But one purpose is exactly the same, and that is making money through SEO.
Second, SEO forum positioning
According to the above SEO forum user analysis, on the upcoming operation of the SEO forum for accurate positioning. In general, SEO Forum can be in accordance with the initial, medium and high three level positioning and integrated positioning.
1.seo Forum Primary positioning
This level is suitable for people who do not know or do not know a lot of SEO, most of these people are just graduated high school students and college graduates (also including some newly graduated junior middle school students), university students and other young groups, they have time online, young and energetic, social experience shallow, like new things, curiosity, but lack of venture capital , but strong entrepreneurial desire. For this group, the forum is suitable to launch free SEO text tutorials and video tutorials, teaching SEO basic knowledge, basic skills.
2.seo Forum Intermediate Positioning
This level is suitable for the crowd for SEO have a certain understanding or have mastered the SEO basic knowledge, basic skills, but also eager to further study the high level curriculum of the crowd. This part of the crowd generally includes people who have participated in general SEO basic training or have been self-study SEO for a period of time, they are not satisfied with the original learning results or unsatisfied, hope that their level of SEO further. This part of the people often through SEO did not make money or make little money. They come to this kind of SEO intermediate forum, can obtain with further SEO knowledge and SEO technology, and can through this one stage of study, really can realize through SEO to make money of happiness.
3.seo Forum Advanced Positioning
This level is suitable for those who through the SEO has a certain earning capacity of the crowd, they are no longer satisfied with the current level of SEO net earn, they are a group of SEO enthusiasts and addicts, at this level they will be achievements for the big SEO master.
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Third, SEO forum manager positioning
What kind of people do what kind of SEO forum site. The level of a forum manager directly determines the level of the SEO forum he operates. Finally, it will affect the profitability of the SEO forum. As the saying goes, "No diamond do not take China live", of course, but also to avoid the "flak hit mosquitoes overqualified" embarrassment. Therefore, SEO forum managers of their own positioning is very necessary.
So how to position management? This is in fact, mainly in the Forum manager's SEO level as the benchmark, combined with its own general forum management experience, to locate their level, from the decision to do a what kind of SEO forum. Generally, what kind of SEO level, what level of forum to do so will be handy, because the SEO forum is a highly professional forum.
Iv. the actual operation, operation and management of SEO forum
1.seo Forum colors are set to moderate
Shandong SEO has entered a variety of forums, including the SEO forum, found that some of the color of the forum is too bright and too dark, this makes people feel very uncomfortable, so it is easy to cause the site jumped out of the rate, because too bright or too dark color easily lead to human visual fatigue, so that even if your site content is good, everyone in your site can not stay , that can only be 36 meters Jingwei. Some managers are very personality, said: "I like this color." Yes, you like the color, but is your site for people to see or do you see it? This problem to make clear, if it is to do to their own appreciation, then simply put in the local appreciation is, but also save a small amount of overhead, not better! Generally speaking, using the program to do the Forum, The original template color is good, because it is after a long time testing, is the public more willing to accept the color, choose such color for your site to retain users is very helpful.
2.Seo Forum section of the set to have degrees. The forum should be set up on the basis of needs, especially in the initial stage of the establishment of the Forum to pay attention to this issue. Some stationmaster like all-inclusive, at the beginning, all want to set up the plate to put on, results after a good long time, there are many sections for a variety of reasons empty content, or some plate is not necessary, the result is deleted is not, do not delete is not, delete it, fear of spiders punishment, do not delete it has an impact on the user experience, to form a "Chicken ribs" effect.
The arrangement of 3.SEO forum content should be legal. Some forum stationmaster in order to increase the popularity, set up some illegal content in the forum, these content often is the national law expressly forbids, must not act up.
The prizes for 4.Seo forum activities should be honoured. Some forums want to engage in an activity, active forum atmosphere, for young people, this is good, but the activities of the prize once exposed, it should be cashed, do not bear promise, do not think members do not know, but over time will be betrayed, that the end of the disadvantage is their own. Remember to be willing to give up, have to have.
5.Seo Forum high-quality original to the top. found that members have high-quality original articles, must be timely, and in accordance with the Forum rules to give appropriate incentives, this is a positive for the poster, but also set an example for others, can correctly guide members to actively contribute to the construction of the forum.
6.Seo Forum High quality of original to be summed up. As an SEO forum manager must regularly organize some high-quality posts, to classify them, put in a prominent position in the forum, so that others learn to view.
7.Seo Forum Moderator's choice to be cautious. After the forum is big, the staff is often not enough at this time, forum managers often want to increase the moderator to help manage, in the selection of SEO forum moderators, must be from the beginning of the forum to observe the establishment of those who are virtuous, diligent, strong sense of responsibility, understand the management and not too pay for the members selected as Super Moderator or the corresponding plate moderator.
8.Seo Forum products to be launched to fit the requirements. Here said the requirements, is to meet the user only requirements, according to different stages of the forum, according to the different characteristics of users, the introduction of different products to satisfy user needs. This requires the administrator, often observe the reaction of members, timely adjustment of their business strategy.
The choice of 9.Seo forum space should be moderate. This point webmaster should all understand that in the beginning of the forum, to fully estimate the future development of the site required space size, to choose the Forum for the development of enough space.
In addition, on the other aspects of the management and operation of the website, there are many methods on the Internet, which is not to say more.
In short, especially SEO think, do SEO forum, certain analysis positioning users, positioning forum, positioning managers, take the corresponding management strategy. In other words, make full use of the characteristics of good people. That is, some people ask for fame, some people for profit, some people chasing fame, some people enjoy the feeling of good pleasure. As long as these features are catered for, your forum will be endless.
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