Dolphin (sub-Meng) talk about construction station "eight bogey"

It has been a long time since the Chinese webmaster station has been mixed up. See people have written a lot of experience in building stations, from which also learned a lot of web site operation and production of thinking. Today, I also grumble, write my views on the operation of the website:

Since I began to build a station in 99 years, it has been 8 years now, and the lessons from this failure are many. This time I would like to sum up my idea of the "eight bogey" of the establishment of the station.

1, should not send advertisements everywhere for "rubbish" publicity.

Personally think, a website if oneself think the foreground is better. Don't make him a trash stand. Spend more of your mind making it into a brand, which will bring more benefits.

However, a lot of stationmaster but pursue short time of visit quantity, send rubbish advertisement everywhere, website forum, Baidu Post bar, QQ Group ... You can see similar information. Although sometimes it will work, netizens will occasionally click, but it will bring serious consequences. First of all Baidu such search engines may be closed to deal with it, and a lot of junk information will receive netizens disgust and condemnation.

So, mind or spend a little more time on the site in the real place. Make efforts to create a brand, so as to in-depth visit the guests heart.

2. Avoid single-handedly, alone.

Now the personal site, is generally a person to conduct web site management operations. It's not going to last long. A person's energy is limited, and the content is difficult to contend with other large sites, after all they are some companies doing, funding and professional level of individual is difficult to compare.

So try to find in the shortest possible time to meet their own requirements of the partners, the formation of the team to work. Task assignment between team members: do content to do content, do promotion to do promotion, do market to do market. In this way, do not have to spend the content of the propaganda on the promotion, he can be preoccupied with the quality of the content to improve up. Similarly, those who are responsible for other tasks can do their job. So the professional level of the site is also up, if everyone will do their part. The site quickly picked up.

Of course, here to say a very practical problem: many webmasters are unwilling to give up their own station to join the other station team. Especially those who have some programming technology webmaster. Because each stationmaster wants to own a home, when the website "eldest brother". This is a very unwise thing to do. After all, some of the technical will not operate management, but some operations management of the people, technology and not clearance. The advantages of both sides cannot be properly combined. If the people who will manage and the technology build a team, this is almost a company's previous incarnation. In contrast, the advantages will increase a lot.

3, avoid site often change forum system and portal system cms.

This is very important. When you build a station, you should consider what procedures to use to do the forum, what procedures to do the portal system (CMS). And in the choice, as far as possible to choose those large, with the brand of the company's products. After all, their strength is good, follow-up update support is also protected, security can also be relatively high. In a word, choose a good program to build a station, the future development of the website has played a certain role. If you choose some personal development programs, or small companies to develop the program, it is difficult to ensure that some of the details of the problem, such as Patch update speed.

More seriously, if you choose some unknown program to build the station, when you find it difficult to change, the trouble will appear. Although there are generally database conversion procedures, for data content, you can guarantee. However, due to the different program structure, the change of access address will definitely affect the search engine. This will have an impact on the site traffic.

I've had a lot of losses here. China's own hardware players network of CMS and forum conversion several times, each conversion is equivalent to a new version of the same, such loss is immeasurable. Therefore, this must be prohibited, avoid!

4, avoid not to pay attention to ISP network supply problems.

At present, there are two major ISP operators in China, namely telecom and Netcom. The north is mostly Netcom users, and the site for the majority of the Netcom line. The south is the majority of telecommunications users. When the north-South network visits, there will obviously be a problem of speed neglect. Many visitors want to enter the URL after the return, direct "brush" the site will open. So if you choose one of the service provider's network, and give up another service provider's network, the equivalent of giving up half of the visitor users. In particular, those pictures and flash a lot of web sites to pay special attention to this.

So the best way is to choose as much as possible for dual-line IDC. The two-line IDC is a bit more expensive than a single one, but the individual feels it's still a stroke. If the real money does not allow, see if you can consider telecom, netcom outside of the Third-party ISP network providers, such as mobile. I have also used this kind of network, although the speed for netcom and telecommunications, are not very fast, but will not be the problem of the north-South visit snub.

5, should not be anxious to diversify the personal website.

Personal web site due to limited strength, funds and manpower are not up. So it is best not to diversify the site. In other words, content as much as possible one by one points, do not create too many topics not focused on the column channel.

Some personal web sites appear to be very large, what the content has, looks like a large portal network. But the reality is that one person sustains. Content above, most of the use of collection to complete the update, completely lost its own theme style. This kind of website, only by the turn to pick to maintain, also is not long to live. People in order to see a certain article, why to land to this kind of "transit station"? Why not go directly to those professional related websites? And this kind of website is also very unfavorable to the website brand establishment.

The column is dispersed, the topic is different, often will cause many columns not specialized. So to overcome this problem, it is best to be specific to the site processing, in a certain area as far as possible to do a professional, made fine.

If you say like Sina, Sohu such a large portal analogy into the supermarket, then do a specific area of the theme of the site, is the store. If you want to subdivide further, you can also appear in the field of boutiques. This arrangement not only takes into account the customer experience, but also is very advantageous to own station. Because of the concentration of human and material resources, the site can play more outstanding.

6, should not blindly believe that "experts" words.

I have participated in the "Webmaster Five Anniversary" Conference held in Guangzhou by Chinese Webmaster Station. Also in the network to see many of the construction station experts on the "persistence" of the topic.

Yes, perseverance is victory, and success may be waiting for a place not far away. But, when should insist, when should give up voluntarily, this also should pay attention to the matter.

I have no objection to the idea of "persistence". But make it clear that your site has no market prospects. If there is no room or opportunity for development in such areas, or if the site is getting further away from its intended purpose (such as making money and seeking venture capital), consider whether you need to give up. If it is a Web site, the content of its own no interest in hobbies, there is no development prospects, but also the annual cost of their own pocket inside the RMB to keep it, I think is very unwise, give up is the most sensible choice.