Extensive analysis of the links of website promotion

Links | promotion | website PROMOTION

With the changing of the Internet, the huge capacity of the search engine index update and service is undoubtedly a test. Search engines have also been trying to find innovative ways, such as the relevance of the site based on the breadth of the rankings, to offset the search engine spam trick and malicious control of the page factors of the adverse competition results, to provide users with the most accurate and relevant search results. Today, search engines, such as Google, have been able to provide surfers with an excellent search experience by consolidating the breadth of links into their ranking algorithms.

But that doesn't mean we can be complacent about page factors and site content. The correct understanding should be: for two pages of the same degree of optimization, the content of the same attractive site, in the search engine rankings should be the winner of the high level of links (LP) a higher site. In short, the way in which you can get a very good ranking as long as the page is optimized is no longer feasible. If you want to get your site top position, not only need to optimize the page, but also need to enhance your site's target links to a wide range.

link breadth vs. link wide scale analysis

The breadth of a site's links refers to the total number of foreign links on the site. Search engines must keep track of these external links for indexing. Not long ago, it was also believed that the breadth of a site's links was determined only by the "number" of external links to that site. That is, the more external links count, the higher the rank.

This is just the first part of the story, search engine software and their developers are not deaf and mute, they have realized that there are many webmasters by false links and other improper means to enhance their ranking purposes. So the search engine abandoned this view of the quantity does not look at the quality of the practice, in turn, the link to the extensive analysis as a judge of the site ranking of one of the parameters.

The so-called Link-wide analysis (hereinafter referred to as "link analysis") refers to the number and quality of links assessment and analysis. The difference between link analysis and the breadth of links is: The breadth of links refers to the number of external import links on a Web site, while link analysis covers both the quantity and quality of external import links. We can see that in the attitude towards the external links of a website, link analysis refers to the number of links in the first place.

Link analysis is a very useful, simple and safe way to determine which page is more relevant to a particular key phrase. This approach accurately determines how others in your industry recognize your site.

Link Quantity vs link quality

The initial link calculation is based on the number of links, that is, the number of external links in a Web page, the higher the score on the search engine. The principle is as follows:

Suppose a,b two pages. A has 2 external links, and B has 10 external links. Since B has far more external links than a, indicating that more sites point to B, the search engine will assume that page B is more "important" or "authoritative" than page A, that B has a higher voting weight (voting power). Interestingly, because the Web page has the characteristics of all the export links that it assigns to its voting weights evenly, for a and B, the search engine finds that B's export link is more important than a a for a and a for the same number of exported links. In other words, the PR value is high and the number of links to export a few sites to become the ideal link target.

Later, link quality analysis was introduced into the link analysis system, and the link quality and relevance of the first mentioned. Because the search engine thinks: A poor site is almost impossible to get high-quality external links. For the quality of the links, different search engines have different methods of measurement, but the main point is interlinked-? c only the external links to the High-quality sites associated with your target keywords are the ideal link targets. Even access to hundreds of low-quality or irrelevant sites is not a link to a high-quality, highly relevant, or complementary site.

Inner chain/import link/export link

Inner Chain (Internal links)

The so-called inner chain, that is, internal links. Refers to the links between pages within the same site. Do not underestimate the inner chain, it is in the entire site, especially for some deep page browsing and retrieval plays a vital role. The role of the internal chain in Google also can not be underestimated, as a site will be its PageRank value passed to its site, the internal link will also be its PR value passed to the linked page. So when you get a higher PR value by creating an external link, if your site's navigation structure is reasonably designed, your other internal pages can also get a certain PR value.

In addition, most search engines are more concerned with the keywords that appear in the link text. Suppose to have a camera photography company, its homepage three inside chain text is: "Wedding Camera", "Enterprise Special Celebration Photography", "Birthday/Shouqing camera". These link words not only clearly understand the linked content, that is, what is the Web page, but also make full use of the Target keyword optimization. However, there are many sites that ignore the optimization of the link text, such as the return of the homepage link only write "Home" two words of the example is not uncommon.

Back chain (backlink)/Import link (inbound links)/Export link (outbound links)

The import link and the back chain (also called the reverse link) the same meaning, refers to the link to your site, that is, we generally say "external links." And when you link to another site, then this site is your "export link." So the export link is you to other sites to provide the site link.

In theory, the link analysis mechanism of search engines only cares about your "import link", that is, how many sites are linked to your site. As to how many sites you have provided to other websites, this is not a concern. So exporting links does not affect rankings. In fact, we find that for your hard "import links", even if they are of equal importance (the PR value is the same), Google is not the same, only those who export less links to the "Import link" to make it a good impression. In Inktomi, a site with an export link has a slightly better ranking than a site with no export links. Why, then? --In the section "Deciding on other factors for link scoring", let's start the discussion again.

How to check link popularity

Different search engines have different methods of calculating and analyzing the link popularity. That's why you can get high LP values from AltaVista, but not on Google.

Next, we take http://www.yourdomain.com as an example to introduce how to check your links through some well-known search engines (note: Instructions do not need to http://www prefix):

AltaVista & InfoSeek

LINK:yourdomain.com

All sites linked to the primary domain will be listed.

Because the different pages of a site are linked to each other, the results of the above instructions also include those internal pages that link to your index (main) page (which we call the inner chain). If you only want to see results that do not contain an inner chain, you can enter the following instructions:

Link:yourdomain.com-url:yourdomain.com

To view a wide range of links for a particular page, enter the following instruction in AltaVista:

Link:yourdomain.com/filename.htm

Google

LINK:yourdomain.com

The result is all sites that are linked to the primary domain, including the inner chain. Google does not provide instructions to eliminate the inner chain.

Inktomi and its affiliate search engines such as HotBot, AOL, Iwon and MSN

LINKDOMAIN:yourdomain.com

The result is all sites that are linked to the primary domain, including the inner chain.

Linkdomain:yourdomain.com-domain:yourdomain.com

The result is all the external sites that are linked to the primary domain.

Fast/alltheweb

LINK. ALL:yourdomain.com or LINK:yourdomain.com

The result is all pages that are linked to the primary domain, including the inner chain.
How to plan your external links

In the site's search engine optimization, the link is the most difficult and most time-consuming one link. We recommend that you proceed from the following aspects, reasonable and effective planning your external links:

1 to ensure that the site provides practical and high-quality content:

Same, regardless of ranking algorithm again how to change, the website content is always defeating the biggest magic weapon. People are always willing to exchange links with content-rich and unique sites. So, if your site doesn't have enough content, add as much content as you can, and try to make it a real "content provider." Write articles and guides that are closely related to your site's keywords and that are interesting to your visitors. If you don't have time to do it and you're willing to pay a big price, hire a professional contributor, and don't advertise your site in these articles, but follow the principles that really provide practical information to your visitors. Remember, your biggest asset is the content of your site. Once the site provides a lot of useful information, it will also greatly increase access to high-quality links.

2 Submit the website to the high quality site:

Search engines such as Google, popular web portals such asMSN, directory search such as Yahoo and DMOZ (once DMOZ included your site, then you wait to be Netscape Search,aol Search,google,lycos,hotbot,directhit and some other large search engines and portals included. Popular sites such as ebay and Amazon, news sites such as CNN, Blogs (blog) sites, and sites related to your site's theme. Before submitting, it is essential to optimize the title and descriptive meta tags of the site for the main keywords.

In addition, professional search engines and network catalogs that are relevant to your site and allow submission are ideal links for you. With "Submit a link" and your most important keywords (such as "Foam machines") to search, you will get a list of links that are most relevant to your keywords.

Submit your site to more topics such as Web catalogs, industry catalogs, and general business catalogs, Yellow Pages, and white pages.

It's not realistic to get links from direct competitors. We can go a different trail and switch links to sites that are complementary and relevant to their site and without direct competition. For a shoe company, a link-exchange request could be made to the relevant associations in the leather industry, which would have the opportunity to win a link from a related publication or news site.

3) Links/reciprocal Links:

The oldest and best way to improve the breadth of a site's links is to request a link to another site (also known as a reciprocal link). You can contact the owner of the website by email or other means, and ask for a friendship change chain. Free resources can be provided to each other, such as a utility or a downloadable report. Detailed implementation rules and considerations will be discussed in detail later.

4 Other methods:

A a high quality newsletter or related literature area is also a good way to improve link scoring. Don't forget to submit the link on your newsletter to newsletter's dedicated online catalogue. What if the link to your site can provide useful information to visitors to their own site?

(b) Publishing articles around target keywords in electronic journals or resource areas of some top-level sites is also one of the effective ways to get high-quality links. Don't forget to put your links and eye-catching site descriptions in the article's author profile. On the one hand, your article can provide valuable content for these sites, as well as open the door to your own website for visitors to these sites. This will not only lead to reciprocal links, but also the possibility of acquiring Target customers.

(c) Implement or participate in the "Incentive Scheme" (awards program). Winners can get a high quality link as a reward. The program has a wonderful effect on improving the link score.

(d) Establishment of a discussion area. Request that the site link to the same key phrase be linked to the discussion area.

E You can write a letter of recommendation to a website, and then ask the owner of the site to link its Web site to your site as a reciprocal exchange. Recommendations should be used with caution.

(f) Seek links to sites in the business chain, including partners, distributors, agents, suppliers, etc. can provide customers with a small discount to get their links.

g) Provide HTML source code information. This allows the linked Exchange object to easily exchange links simply by copying the code and embedding it in its own web page.

h) The bottom line of the link-how much should be enough? -just one more quality external link than your competitor is OK.
Link strategy minefield-malicious link technology

Malicious links (Link Spamming: Also known as "cheat link Technology") refers to the use of fraud methods to improve the site's ranking in search engines to enhance the link score.

In order to provide users with the most relevant and accurate search results, to avoid poor quality and irrelevant web pages in search results, search engines are always absorbing new mechanisms to improve its ranking algorithm. As long as the introduction of a new mechanism, there will be new cheating technology "emerged." Like link farms, a large link exchange program (bulk link exchange programs), a cross link (Cross link) is a "freak" spawned under a link mechanism.

A "link Factory" (also known as a "large number of link mechanisms") refers to a network system consisting of a large number of web pages interleaved. These pages may come from the same domain or multiple different domains, and may even come from different servers. A site joined such a "link factory", on the one hand, it can get all the pages from the system link, while in exchange it needs to "dedicate" its own links, this method to enhance the link score, so as to achieve the goal of intervention link score.

Others intentionally earn links by posting a large number of posts (including links to their websites) to the guest book and the Visitor's directory. This approach is also the search engine's abhorrence.

Although these methods can guarantee the number of links, they do not guarantee the quality of the link. Thus, the analysis of link quality in ranking algorithm is the point of their dead points. Not only that, but now search engines have found them effortless. As long as you find, whether intentionally or unintentionally, "link factory" in all the sites are difficult to escape.

　　 a little supplement to link analysis

Friendship Links/Reciprocal links

Links to the object:

How do you find sites that are similar to your site and are generally well known to be of good quality? What kind of page is the search engine to have the weight? -There's no better answer than a search engine. Use the most important keywords on your site (that is, the search term that you most want to be found by your visitors) to search the main search engines. The first two to three pages of the search results list the search engines that are most relevant to the keywords you type and are some of the most popular sites. And because these pages have a high ranking, the average number of visits is also large. In this way, if you can make these pages link to your site, not only can you improve your breadth, you may also get some visitors from these pages. Conversely, a large number of unrelated or low-quality Web links not only benefit your site, it will reduce your link score.

Benefits of Reciprocal link pages:

Want to get, always need to pay. If you want to "import a link", you must pay your "export link" in Exchange. So it's a good idea to put a reciprocal link page on your site. You can call it "related link page", "Resource Page" and so on.

If you request a reciprocal link from another Web site, you can add your partner first and then tell each other in this email that you have added him to your Reciprocal link page with detailed information, including URLs, site titles and descriptions, so that your reciprocal request will not be neglected. Instead, they will be treated more seriously.

Remember: Your reciprocal object should be those sites with high PR values and few links to export. Only such links can really enhance your position in the search engine. If you just pay attention to the number of links, is tantamount to trifles, your reciprocal page will also be in a fictitious.

　　 Attention Matters

1 to ensure the quality and relevance of linked sites

Each linked object should be treated as a partner. Avoid trifles, only quantity does not seek quality. Do not submit to FFA sites, away from those who are considered by search engines as "bad neighbors" and poor quality sites. Ideal link objects should be those that have a certain relevance to your site or a complementary quality of the site. Such a link is not only the equivalent of getting a website recommendation, thus increasing the credibility of the visitors, but also to some extent, the recognition and recognition of the industry.

2 try to make the link simple and easy to operate

Link steps should be made as simple and straightforward as possible. can provide the link code in the message, the other side as long as the simple copy and paste on the OK. At the same time should also provide your site URL, site title and description. Remember: The site description you provide should take advantage of the link keyword and be carefully optimized around the most important keywords.

3) Avoid the overflow of mail

People prefer to see a human private e-mail, avoid sending a lot of sites to send the same content of ordinary mail to request reciprocal links. You should spend at least a few minutes browsing the site and explaining why the link exchange between you will benefit both parties. To persuade and impress each other with sincerity and positivism. For example, I can ask a search engine to submit a service website request Exchange links, tell each other I am doing search engine optimization services. The complementarity of the site will make it difficult for each other to reject you.

4 increase the level of awareness

If you have a special Reciprocal link page, you can first add the other site to your reciprocal link page and then tell each other that you have added him to your Reciprocal link page with details including URL, website title and description. This way the site will at least seriously consider your request. But don't put your reciprocal link page "Snow hidden" up. It is not difficult to imagine that if a real visitor is difficult to find the external links on the site, then the search engine can be imagined. Who would like to deal with such a website?

Other factors that determine link analysis

Other factors involved in the link analysis system include the text content of the link, the prestige of the linked site, the number of exported links, and the similarity of topics between the linked sites.
context of the link

The context of a link refers not only to the textual content of the link, but also to the text surrounding the link. The link analysis system determines the degree of association between a Web site and its linked objects by examining the context content of the link. Let's look at a few examples of relevance.

Example 1: Suppose there is a "gift shop" site, if it has a link text for "Luna Flowers gift Shop" Import link, then the search engine will think: Luna Flower gift shop and the keyword "gift shop" associated.

Example 2: Suppose there is a Web page on the news portal that is related to the "Flower Gift Shop", which includes:

International Express Flowers gift shop/Online Flowers Gift Express:

Luna Flower Gift Shop

ABC Convenience chain gift Shop

Because the "gift shop" and the Luna and ABC gift shop link is very close, so these two sites will be search engines as the "gift shop" associated.

　　 Link Topic similarity

There should be a similar theme, or commonality, between a Web site and a linked external site. Suppose there are two external links on the gift shop site: One is the SEO tips page, and one is the Luna Flower gift shop. According to the link keyword "gift shop" search engine Optimization tips page and gift shop content irrelevant, so this link to the gift shop does not have real gain. Luna Flower Gift Shop because of the same theme with the gift shop site, the link score is effectively improved.

　　 number of export links

A the number of exported links to the site itself

A Web page has the characteristics of all the export links that distribute its voting weights evenly to it, so the more the number of export links it dedicates to a site itself, the less benefit is the other internal pages of the site. So the number of export links on the page should be reasonably controlled.

(b) Number of export links on external linked sites

For an import link on a Web site, when the PR value is the same, the number of exported links is inversely proportional to the share you can benefit from. That is to say, getting links to sites with fewer export links can benefit you more. For this reason, external links from FFA or link factories (and the PR value of the same Web page for hundreds or even thousands of people) are of no real value to you, and many top search engines regard these links as spam links. The ideal link target should be those sites with high PR values and few links. In the "How to improve the site of the Google Page level (pr value)" In the article also has a detailed analysis and elaboration.

　　 whether the link will cause the loss of PR value

We can often find such an elaboration: "A site in the effort to obtain external import links to enhance the PR value, but also because of its ' export link ' and the PR value to a certain degree of loss. But since most of the ' export links ' are generated in the act of exchanging links, this is a reasonable ' drain '.

Link whether will cause the loss of PR value? Some people think that this is a conceptual misunderstanding. They think: If a website has a PR value of 7 page (for the moment called PR7 page), even if the page placed a large number of export links, the PR value is still 7, there is no "lost" problem. However, suppose the site has a PR value of 4 page (for the time being called PR4 page), and want to promote the PR4 page through the PR7 page, in this case, if there is only one link to the PR4 page on the PR7 page, then all the "vote" rights of PR7 page (voting Power: That is, "importance" or "authority" as we mentioned earlier, is counted into the PR4 page. But if there are two links instead of one on the PR7 page,--an external link and an internal link to a PR4 page--then PR7 page's "Voting rights" for PR4 pages are not 100% but 50% (voting rights are evenly distributed across all the links on the page, so each has half). The conclusion is: "Suffer" is not the loss of the PR value of the Web page, but the page on the page of all the links of the "vote weight" was affected. The greater the number of links on a page, the smaller the average "voting weights" that the page can give those links.

And Chris ridings in his article "on whether there is a loss of page rank": Although the PR value is based on the Web page rather than the site, but since a single web page almost "necessarily" include internal or external links, and the site is a Web page composed of a system, Therefore, it is not possible to exclude the possibility that the PR value of the Web page circulates in the website and affects other internal pages. The conclusion is: the PR value of the "loss" problem does exist, but is a reasonable loss, and will not cause a direct impact on the site. Therefore, in order to ensure the interests of other internal Web pages, it is advisable to control the number of export links within 10 to 15 of the best. Google believes that the maximum number of export links to a page should not exceed 100.

Also need to pay attention to a point: do not set too many export links on the homepage. We found that some sites originally PR value is very high (6 or 7), in search engines, especially Google's ranking is very good, there is a high number of visits. But then the large number of export links are placed on the home page, the result of the PR value turned gray, is obviously Google is defined as affiliated program without value of the site.
　 The drawbacks of link analysis mechanism

One of the drawbacks of the linkage analysis mechanism is that in a pure linkage analysis mechanism, it is difficult to get the ideal ranking in search results for a new site, even if the new site offers more in-depth and high-quality content than all of its competitors. The so-called new is not the same. This is because the new site can only be collected by paying or by the main network categories such as Yahoo!,looksmart,nbci,inktomi or ODP to establish its external links, the number of links will naturally be limited. This not only shows that link analysis is not a very reliable method of measuring the quality of Web pages, but also explains why this assessment is unfair to those newly released sites.

Another drawback of the linkage analysis mechanism is that because search engine spiders is difficult to read deep Web pages, most search engines retrieve only the information on the first two pages of the site, and the links on the deep pages are generally not retrieved.

　　 a little supplement to link analysis

We often encounter situations where you can reach a home page (page) with several different URLs, which means that the same page may have more than one URL. For example, the following four URL addresses are actually pointing to the same shoe store's homepage:

http://shoesshop.com/

Http://www.shoesshop.com

Http://shoesshop.com/index.htm

Http://www.shoesshop.com/index.htm

The question is: Does the search engine link analysis system regard them as the same URL? The answer is: the link analysis system is in the URL unit, that is, each identified URL has its own identified link score. So although the above four URLs arrive at the same page (home page), in the eyes of the link analysis system, they are four completely amorites pages.

Suppose there are now four sites that agree to link to this site. If these four sites are linked to four URLs above, although the four URLs point to the same page, the link analysis system is only a URL, so each URL can only be counted by one link. That is 1. At this point the competitor will win with two links. Injustice, huh? Conversely, if these four sites are linked to the same URL, such as http://www.shoesshop.com, then url:http://www.shoesshop.com link result is no longer 1, but it's four times times.

This is also in the planning link behavior should pay attention to the problem. As far as possible, all links should be placed under a certain target URL, so that on the one hand will not cause the loss of external link resources and waste, and because the target URL page on the focus of all external links, will make your target link page more authoritative and convincing.

However, because people and your page chain is not your intention to decide, it is best to declare the URL in the link request, such as the hope that people with your http://www.shoesshop.com link.

In addition, although link analysis has been used by almost all major search engines, it is only one factor in determining rankings. Page factors still occupy a certain position in the ranking algorithm. Therefore, in order to be able to get a higher ranking, you need to grasp the page factor, one hand grasp the link score. That is, in the correct and in-depth optimization of your page factors, you should also strive to build your link score.