Facebook AD Goal Summary

Facebook Ads look slightly different depending on the results you want. This guide includes recommendations to help make your Facebook Ads look their best wherever they ' re seen.
Clicks to website[website Click]
Clicks to Website:links
[Send people to important sections of your website.]
Guide people to important places on your site
Links within the Facebook Links,facebook station, including: Desktop news Feed,mobile News feed,rgiht Column
https://www.facebook.com/business/ads-guide/clicks-to-website/links/
Clicks to Website:instagram Links
[Send people to important sections of your website.]
Links within the Instagram Links,imstagram station, including: Instagram Feed
https://www.facebook.com/business/ads-guide/clicks-to-website/instagram-links/
Clicks to Website:carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
There will be 3 to 5 images and links within an ad unit to guide people to specific locations on your site
The Carousel on Facebook Carousel,facebook, including: Desktop news Feed,mobile News Feed,right Column
https://www.facebook.com/business/ads-guide/clicks-to-website/carousel/
Clicks to Website:instagram Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
The carousel on Instagram carousel,instagram, including: Instagram Feed
https://www.facebook.com/business/ads-guide/clicks-to-website/instagram-carousel/
Clicks to Website:canvas
[Canvas is a immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.]
Canvas is an immersive mobile experience for businesses to tell their stories on Facebook and to showcase their products.
Facebook Canvas, Canvas
Canvas offers different the your story. These components can is combined in different configurations. You can view a full overview of Canvas here:https://canvas.facebook.com/
A complete canvas includes: Header (head), photo (Photos), text block (text blocks), button (key), Carousel (disc conveyor), video (videos), Product set (collection)
Https://www.facebook.com/business/ads-guide/clicks-to-website/canvas?tab0=canvas&tab1=carousel
Website conversions[website conversion]
Website conversions:links
[Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a Product.]
Optimize your ads to allow people to take specific actions on the site, such as sign up for a newsletter or buy a product.
Facebook Links
Https://www.facebook.com/business/ads-guide/website-conversions/links/?toggle0=Photo
Website Conversions:instagram Links
[Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a Product.]
Instagram Links
https://www.facebook.com/business/ads-guide/website-conversions/instagram-links/
Website Conversions:carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
Facebook Carousel
Https://www.facebook.com/business/ads-guide/website-conversions/carousel/?toggle0=Photo
Website Conversions:instagram Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
Instagram Carousel
https://www.facebook.com/business/ads-guide/website-conversions/instagram-carousel/
Website Conversions:canvas
[Canvas is a immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.]
Https://www.facebook.com/business/ads-guide/website-conversions/canvas/?tab0=mobile-news-feed
Page post engagement[pages post interaction]
Page Post Engagement:photo
[You'll reach more people if you boost posts. Engagement can include likes on your post, comments, shares and photo views.]
When you increase the number of posts, you reach more people. Interactions can include posts like, Comment, share, and share the number of photos.
https://www.facebook.com/business/ads-guide/post-engagement/photo/
Page Post Engagement:video
[When your boost posts you'll reach more people. Engagement can include likes on your post, comments, shares and photo views.]
https://www.facebook.com/business/ads-guide/post-engagement/video/
Page Post Engagement:text
[When your boost posts you'll reach more people. Engagement can include likes on your post, comments, shares and photo views.]
https://www.facebook.com/business/ads-guide/post-engagement/text/
Page Post Engagement:instagram
[Get consumers to engage with your Instagram ad. Engagement can include likes and comments on your ad.]
Let users interact with your Instagram ads. Interactions can include likes and comments.
Https://www.facebook.com/business/ads-guide/post-engagement/instagram/?toggle0=Photo
Page likes[The number of likes of pages]
[Connect with all the people matter to your business.]
Connect with people who are relevant to your business.
app install[mobile app download]
App Installs:mobile app
[Get people to install your mobile app.]
Get people to install your mobile app.
Https://www.facebook.com/business/ads-guide/app-installs/mobile-app/?toggle0=Photo
app Installs:instagram Mobile app
[Get people to install your mobile app.]
Https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app/?toggle0=Photo
app Installs:instagram Mobile app Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. C
https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app-carousel/
App Installs:desktop app
[Get people to use your desktop app.]
Get people to use your desktop app
Https://www.facebook.com/business/ads-guide/app-installs/desktop-app/?toggle0=Photo
App engagement[app interaction]
App Engagement:mobile app
[Get more activity on your mobile app.]
Get more activity on mobile apps
Https://www.facebook.com/business/ads-guide/app-engagement/mobile-app/?toggle0=Photo
app Engagement:instagram Mobile app
[Get more activity on your mobile app.]
https://www.facebook.com/business/ads-guide/app-engagement/instagram-mobile-app/
app Engagement:instagram Mobile app Carousel
[Get more activity on your mobile app.]
https://www.facebook.com/business/ads-guide/app-engagement/instagram-mobile-app-carousel/
App Engagement:desktop app
[Get more activity on your desktop app.]
Https://www.facebook.com/business/ads-guide/app-engagement/desktop-app/?toggle0=Photo
local awareness[Local awareness]
[Create ads that reach people to your business. This feature are currently only available in some countries.
Create an ad that can reach people around you
https://www.facebook.com/business/ads-guide/local-awareness/
Event responses[Incident response]
[Promote your Facebook Event to get more responses.]
Promote your Facebook event to get more responses.
https://www.facebook.com/business/ads-guide/event-responses/
offer claims[order offers]
[Promote timely discounts or other deals for people to claim in your store.]
Specify discounts or other preferential policies to promote people's consumption.
video views[views]
Video Views:facebook Video
[Tell a stories using a video in your ad.]
Use video in your ads to tell a story.
https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/
video Views:instagram Video views
[Tell a stories using a video in your ad.]
https://www.facebook.com/business/ads-guide/video-views/instagram-video-views/
lead generation[produce clues]
[Optimize your ad to capture leads within Facebook ' s native platforms.]
Get clues within Facebook's local platform to optimise your ads
https://www.facebook.com/business/ads-guide/lead-generation/

Facebook AD Goal Summary