Foreign Trade English website SEO Diagnostics

Foreign trade companies generally operate two types of English web sites, of course, this is the author's division. Colleagues do not spray me ah, one is similar to personal shop Small web site, the commodity is relatively single. Usually is a brand of goods, such as: Jersey products, UGG products and so on. But the wholesale station is like a small platform, offering various kinds of goods, a lot of kinds. Because most of the products are wholesale to businesses, so the price is relatively cheap, small profits but quick turnover. But I think the two types of sites in the SEO scheme or strategy should be different, it is best not to copy, paste, to solve the problem. First to analyze this foreign trade English website, think about how these problems to solve:

　　First: Whether the page code specification, whether the use of spiders crawling

　　

Figure I: Red warning for page code

The problem of the page code, for example: whether the layout uses DIV+CSS, H1 label is reasonable use and so on, these questions although all is the cliché, everybody knows, but for many websites, it is still a noteworthy problem. The way to solve these problems is not difficult, as long as the art design, website programmers to communicate well. In addition, the URL of the page is not easy too long, SEO optimization of these details must be done first. The goal is to try to design a page that uses SEO optimization, and of course the user experience is equally important, which requires more communication between the company and the department. For foreign Trade in English website, SEO program should consider the actual situation, can not achieve the strategy is equivalent to armchair.

　Second: Optimize the way not uniform, appropriate fine-tuning

　　

Figure II: Home links point to their own too much

Above is only an example, this kind of phenomenon not only appears in English website, many Chinese website also is inside chain overflow ah. The performance of the chain flooding is the entire site, whether it is the home page or content, as long as the main keyword, you need to add links. These go down obviously is the optimization excessive, especially the new station best not to do so. I have been consulted a lot of predecessors: in the end how the layout of the chain is more reasonable? Random Search, online articles are everywhere. I would like to emphasize that the user experience of the internal chain layout is the best, such as: An article page will appear several times the main keyword, but it is best to only add a link to one. The number of links in an article is generally maintained in 3 or so, as shown above, the author thought that the link to the first page to keep one on the line. In the premise of ensuring the overall SEO strategy, the two types of English web site for foreign trade can be appropriate for SEO fine-tuning, the following figure, the product page should be fine-tuned:

　　

Figure three: Fine tuning of the product page

The product page of the Foreign Trade website by the product picture + Product Description composition, and the product description mostly belongs to the repetition, this also is helpless thing, because the Foreign trade English website product is very many. The product description is generally not going to add anything inside the chain, the product page shows some of the products, like many of the same products that are displayed by the Web site, but the author suggests some textual content, such as a newly updated article or news, to help update the page. Can imitate A5 webmaster Net article page, the bottom has the related reading, on the right has the recommendation reading module. Understandable in the website design aspect, we have a lot of things to learn from.

　　Third: Too many pictures, no high-quality content of the site is very dangerous

　　

Figure IV: Adding an article directory is necessary

The above picture is this foreign trade the English website navigation part, for some pictures many websites, adds one article directory to be necessary, the whole station procedure may adopt the SEOWHY mode: Cms+blog, this website can add a WP blog program, enhances the whole station the content quality. Pictures too much, no high-quality content of the site risk is relatively large, which is also a lot of Taobao passenger station K is the main reason, photo station is very sensitive. Install a WP blog in the site space is very simple, in the blog article can be layout of some internal chain, increase the weight of the main domain name. Although the Foreign trade website is "outside the chain for the King", but the chain must be less junk, we need to raise some high-quality external chain resources. The maintenance of external chain resources will also become part of the work content. Finally want to say, Foreign trade website optimization needs to use a lot of SEO tools, we can not like to maintain the enterprise station, all the energy spent on a website. The above is only a few personal insights, welcome correction, Pat Brick can also, Pat Brick QQ 398547112.

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