Google design philosophy

Google's top ten tenets

We first proposed this "ten tenets" or in Google just a few years ago. From then on, we often revisit the list to see if it still applies. We want these beliefs to be timeless, and you can monitor our adherence to these tenets.

2. User-centric, everything else is natural.

   Since its inception, Google has been providing the best user experience for the purpose. Whether it's designing a new Web browser or changing the look of the home page, we're very careful to ensure that the end result is well-suited to the user 's needs, not the company's own goals and economic interests. Our homepage interface is simple and clear, the page loading speed is very fast. We never sell placements in search results. For advertising, we not only clearly mark them, but also the content of the ads related to search, so as to ensure that the ads will not distract the user's attention. In developing new tools and applications, we uphold the idea that the product should be designed so that it does not allow the user to create the idea that the product should be designed in this way or that way.

4. Concentrate on one thing to the extreme.

   Google started with search, and search has always been our core business. We have one of the largest research teams in the world, with no distractions to conquer search problems, we know what we are good at, and we know how to do better. Google is familiar with the solution to complex problems by constantly coping with a variety of tricky situations. Our services have enabled millions of users to find the information they need quickly and easily, but we continue to explore and pursue higher realms without stopping. Our commitment to continuously improve our search services also helps us to apply our knowledge and technology to new products such as Gmail and Google Maps. We want to apply the infinite power of search to areas that have not been explored and to help users gain more access to and use of more and more information in their lives.

6. The faster the better.

   We know that your time is invaluable, so when looking for answers to a question on the Web, you'll want to find it instantly, and our goal is to meet your needs. Our goal is to get users out of our site as quickly as possible-and only Google can say that in the world. We are constantly streamlining our web pages and improving the efficiency of our service environment, breaking our own record of speed, and now the average response time for search results is just a fraction of a second. Every new product we launch is focused on speed, whether it's a mobile app or Google Chrome, a high-speed browser that's fast enough to keep up with modern web speeds. We will continue to work to improve the speed of all products.

8. Democracy is also spoken on the Internet.

   Google search can quickly find relevant information because it relies on millions of users who post links on the site, and they help us determine which other sites offer valuable content. In assessing the importance of each page, we employ more than 200 indicators and a number of technologies, including our patented algorithmic pagerank™, which can analyze which websites are "voted" by other pages on the web as the best source of information. As the scale of the network expands, this approach will become more and more perfect, as each new website provides information and is another "ballot paper" to be counted. Adhering to the same democratic spirit, we are actively engaged in the development of open source software, set the efforts and creativity of many programmers, and constantly introduce a variety of innovative products.

10. Information is available anytime, anywhere.

    Nowadays, people are using mobile devices more and more because they want to get the information they need anytime, anywhere. We are constantly developing new mobile service technologies and launching new mobile service solutions that help users around the world perform a wide variety of tasks on their phones, from viewing email and calendar events to watching videos, not to mention using Google search in many different ways on the phone. In addition, we want to inspire a stronger sense of innovation through Android for the benefit of mobile users around the world. Android is a free open source mobile platform that brings openness to the mobile world as a factor in the success of the Internet. Not only does Android benefit consumers, giving them more choice and a more creative mobile experience, but also creating revenue opportunities for operators, manufacturers, and developers.

12. Money doesn't have to be evil.

    As a company, Google has two sources of revenue: one is to provide search technology to other companies, and the other is to provide advertisers with services that advertise on our website and on other sites on the web. Around the world, tens of thousands of advertisers use AdWords to promote their products, and countless publishers deliver ads related to their website content through the AdSense program. To ensure that all users are ultimately served (whether or not they belong to advertisers), we have set out a number of guidelines for our advertising programs and practices:

    • Unless the ad content is relevant to the content of the search results page, it cannot be present on our search results page. We believe that the information it provides is useful to you only if it is relevant to what you are looking for. Therefore, you may find that you do not see any ads after performing certain searches.

    • We believe that advertising, even if not "noisy," can achieve the desired results. Therefore, we reject pop-up ads because they prevent users from browsing the requested content. We also found that if the text ad is highly correlated with the audience, the clickthrough rate will be much higher than the randomly displayed ad. Any advertiser, regardless of size, can benefit from this highly targeted advertising medium.

    • Ads placed on Google are always explicitly labeled as "sponsored links," So these ads don't affect the authenticity of search results. We will never place our partners in the top position in the search results by manipulating rankings, and no one can buy a higher pagerank. Our users trust Google's objectivity and we will never undermine that trust for any short-term benefit.

14. There is no limit to information.

    When the number of Internet HTML pages in Google's index exceeds that of any other search service, our engineers turn their energies to information that is less readily available. Sometimes we just need to integrate the new database into the search (for example, add phone numbers and address queries, add a business directory), but sometimes more creative efforts (such as adding more search capabilities, including news archive search, patent search, Academic journal search and search for billions of images and millions of books). Our researchers will continue to study how to provide all the information in the world to people in need.

16. Information needs without Borders.

    Our company was established in the state of California, but our goal is to help people around the world to access information in a variety of languages. To this end, we have offices in more than 60 countries, more than 180 Internet domain names, and we provide more than half of the total search results for users living outside the United States. We offer a Google search interface in more than 130 languages, allowing users to limit search results to content written in their own language, and for other Google Apps and products, we want to launch as many language versions and available formats as possible. With our translation tools, you can browse and explore even if the content is written in a language you don't understand at the other end of the globe. With the help of these tools and volunteer translators, we can even dramatically improve the type and quality of services available to users in the most remote areas of the world.

18. Seriously not dressed.

    Our founders founded Google with the idea of "work to be challenging and bring happiness to the challenge." We believe that the right corporate culture is more likely to hatch out brilliant, innovative products. Such a corporate culture is not a lava lamp and rubber ball can be created. We value teamwork and personal achievement because it is the foundation of our overall success. Employees are valuable assets of the enterprise and we attach great importance to them. They have different backgrounds, but they are energetic and enthusiastic. Whether it's work, entertainment or life, they're always creative. Our working atmosphere may be very casual, but in the process of waiting in line for coffee, at a group meeting or at the gym, new ideas are emerging and communicated, tested, and put into practice at dizzying speed. These new ideas tend to generate new projects that are widely used worldwide.

20. The pursuit of endless.

    We always see our strengths in some areas as the starting point for continued development, not the end point. We set ourselves goals that we do not yet have, because we know that we can do better than we expected by constantly working towards these goals. Google's goal is to create excellent products and improve them in an unusual way through innovation and iterative exploration. For example, one of our engineers found that a search with the correct spelling of a word would have a good effect, so he began to think about how to deal with typos. It was this kind of thinking that prompted him to develop an intuitive and more practical spell checker.

    Even if you don't know exactly what you're looking for, finding the answer on the Web is not your problem, it's the problem we're going to solve. We are trying to anticipate the uncertain needs of global users and to develop products and services that may become the new standards of the future to meet these needs. For example, when we posted Gmail, Gmail had the largest storage space compared to other e-mail services at the time. But now it seems that providing such a large storage space is a legitimate one because we now have new standards for e-mail storage space. These are the changes we seek, and we will always explore new areas that can drive change. In the final analysis, what we do is rooted in an attitude that never satisfies the status quo.

Google design philosophy