Google launches SPAM cheating attacks to search vendors

Recently, SPAM websites have been punished by Google's hard-hand tactics. Due to the rapid and strong action of Google, the SPAM website has been widely used, and countless innocent websites have been involved.

In addition to Google, other domestic and foreign search engine providers have also raised a WAF for SPAM websites, various search engine providers, including Yahoo, baidu, and zhongsuo, have been launching a major blow to SPAM websites that are cheating. Similar to Google, a group of websites have been banned from being killed, of course, there are also moles among them, so the low-end manufacturers in the search service industry chain, especially those small and medium-sized enterprise websites, including many personal websites, have complained, as a result, the scene "an open letter to Google" was staged.

Of course, not only Google is not cautious. Because various search engine providers adopt similar punitive measures, other search engine providers also kill many innocent websites, the reason why Google made an open letter to Google: On the one hand, because of Google's leading position in the search engine industry, it is not cautious about its identity. On the other hand, because Google is abroad, the lack of a smooth communication channel with domestic users forces relevant users to communicate with Google in an open letter manner.

Obviously, as search tools connect the target users (advertisers) and ordinary audiences (search tool users, on the one hand, search engine providers need to increase the ranking or click-through rate of target users to increase their ad revenue. On the other hand, search engine providers need to improve the search experience of ordinary audiences, this requires them to blacklist junk information or cheating websites to ensure a high user experience and lay the foundation for their advertising revenue. Therefore, it is understandable that various search engine providers have launched the SPAM website for cheating.

However, we have also noticed that many innocent websites are suffering from improper solutions by search engine providers. Obviously, as the upstream manufacturer of the search service industry chain, it is necessary to think twice before executing this right, or to obtain conclusive evidence and make the procedure fair, in order to take appropriate punitive measures, otherwise, the abuse of rights constitutes a hegemony, and the result is the destruction of the entire search service industry.

The report said that the reporter was excited for the vigorous rectification of search engine providers, but also called on search engine providers to think twice.

Distinguish between SEO and SPAM

What SEO and SPAM have in common is that they use tools or other techniques to make their websites comply with search engine search rules so as to get better website rankings.

SEO is the abbreviation of search engine optimization. Obviously, SEO focuses on optimization. From another perspective, it selects keywords or sets its own websites and webpages based on the search features of different search engines, it aims to make it easier for search engines to discover themselves and make their rankings more advanced. It is a kind of positive action in good faith.