Google user Experience 10 major design guidelines

　　Google's vision

The GOOGL user Experience team is dedicated to creating useful (useful), fast (FAST), simple (easy), attractive (engaging), innovative (innovative), popular (Universal), useful ( Profitable), beautiful (beautiful), trustworthy (trustworthy), personalized (personable) applications.

Ten guidelines for Google user experience

　　1. Focus on the user's life, work, and their dreams.

The Google user Experience team is trying to discover the real needs of users, including those that they cannot articulate themselves. With this information, Google can create products that solve real-world problems and inspire creativity in everyone. Google's goal is not just to work in a step-by-step way but to improve people's lives. In short, a well-designed Google product is very useful in everyday life. He doesn't impress users with fancy visuals and techniques, although they do. He doesn't force users to use features they don't want, but he directs interested users to use them spontaneously. He will not invade other people's lives, but think of those who want to explore the world's information, work faster and more easily, share ideas with the open door.

　2. The value of each millisecond

Nothing is more valuable than a user's time. The fast loading of Google pages is well suited to streamlined code and carefully selected images. To make it easier for users to find what they want, Google places the most important features and text in the most conspicuous position. Some unnecessary clicks, inputs, steps, and other actions have been removed by Google. Google's products only request information once and contain the smart default options. All tasks are efficient. Speed for the user to bring convenience. Without a good reason, Google will never sacrifice speed.

3. Simplicity is power.

Simplicity creates many elements of a good design, including ease of use, speed, visual effects, and accessibility. A product should be kept simple from the beginning of design. Google does not intend to create complex products, and our best design includes only those features that are necessary for the user to complete the goal. Even if the product needs a lot of features and complex visual design, it should look simple and powerful. Google will think twice before pursuing a less important feature at the expense of simplicity. Google wants to push the product to new directions, not just add more functionality.

4. Guide beginners and attract experts

Designing for the majority does not mean designing for a lower standard. The best Google design looks simple on the surface, but it contains powerful features that make it easy for users to access. Google's goal is to provide new users with a wonderful initial experience, but also to attract experienced users, they will let others to use the product. A well-designed Google product will quickly become familiar to new users, provide help when necessary, and ensure that users can use the most valuable features of a product with simple intuitive operations. Progressive disclosure of advanced features encourages users to expand their use of the product. In due course, Google will provide some smart features in a timely fashion to attract senior Internet users-people who share data between multiple devices and computers, people who work online and offline, and those who need storage space.

　5. Dare to Innovate

Design consistency is the cornerstone of Google's product trust, which makes users comfortable and improves their productivity. But it takes imagination to make the design enjoyable from boredom. Google encourages innovative, risky designs as long as they meet the needs of users. The team encourages new ideas and develops them. Instead of adapting to existing product features, Google is more focused on changing the rules of the game.

6. Design for the whole world

The web has opened up all the resources on the Internet to people around the world. For example, many users use Google's products through mobile devices, rather than sitting in front of a desk and passing through a computer. The products we design should be adjusted and used in a timely manner in any medium that the user chooses freely. Where possible, Google will support slower connection speeds and older browsers in due course, and Google will allow users to choose how to browse information (screen size, font size) and how to enter information (intelligent query analysis). The user Experience team will look at the fundamental differences in the world's user experience and design the right products for every user, every device, and every culture. Simple translations, or functional "graceful demotion", are not enough to meet people's needs. Google is also committed to improving the accessibility of its products. Google's desire for simple and inclusive products, and its mission to make the world's information universally accessible, require products that support assistive technologies and provide a pleasurable experience for all users, including physical and cognitive deficiencies.

　7. Schedule today and tomorrow's operations

Those profitable Google products are trying to make money in ways that help the user. To achieve this lofty goal, the designer will work with the product team to ensure that the business plan integrates seamlessly with the user's goals. They make sure that the ads are relevant, useful, and can be clearly identified as ads. Google is also looking to protect the interests of advertisers and other people who make a living on Google. Google would never have done this if it would have reduced the number of users in Google's future by increasing revenue from a product. If a profitable design does not satisfy the user, it will be returned to redo. Not every product needs to be profitable, but no product is bad for the business.

8. Pleasing the user's eyes, but not distracting.

If people look at a Google product and say, "Wow, that's beautiful!" The user Experience team can cheer. A positive first impression makes the user feel comfortable, convinced that the product is reliable and professional, and encourages users to make their own products. Minimalist aesthetics for most of the Google products are applicable, because a clean, refreshing, fast loading, and will not distract the user's attention to the design must meet the needs of users. Attractive images, colors, and fonts need to be balanced against speed, scanned text, and easy navigation. Nevertheless, "simple elegance" is not the most appropriate for all products, given the user and cultural background. The visual design of Google products will make users feel satisfied and useful.

9. Trustworthy.

A good design can deeply win the trust of users who use Google products. Google's reliability is based on the basics, for example, the interface to ensure efficient and professional, easy to undo, advertising is clearly identified, terminology consistency and surprise users rather than surprises. In addition, Google's products are open to the world, which includes links to competitors and encourages users to contribute, such as community maps or iGoogle gadgets. A bigger challenge is to ensure that Google respects the rights of users to control their own data. Google is transparent about how to use information and how information is shared with others (if any), so users can make informed choices. Our products warn users when they are in danger, such as unsafe links, making users vulnerable to spam, or sharing data in places other than Google. The bigger Google is, the more important it is to follow the motto "Don't be evil."

　　10. Have a human face.

Google includes a variety of personality traits, and Google's design is human. Text and design elements are friendly, clever and intelligent, not boring, old-fashioned or arrogant. Google's text directly talks to the user and provides practical, informal assistance, just as any person answers a neighbor's question. And Google does not allow fun or personality to interfere with other elements of design, especially when people are seriously disturbed by the ability to live or find important information.

Google doesn't know everything, and no design is perfect. Google's products want feedback and Google will take action based on these feedback. When practicing these design guidelines, the Google user Experience team finds the best balance in the time available for each product. iterations, innovations, and improvements are then iterated.