Google user experience

When searching for user experience-related information, I found a Google user experience document in Google login information, this document does not find any Chinese Translation in Google China's "company information", so I just translated it and it has never been published. Today, I want to publish it for your reference. After reading it, you may understand why Google products look like that. Thank you very much for helping me proofread this translation.

Google user experience
Our vision

The Google user experience team is committed to creating a design that is useful, fast, simple, attractive, innovative, universal, profitable, beautiful, trustworthy, and humane. Creating a harmonious balance among the top ten criteria is a persistent challenge. A product that has achieved this balance can be called Googley, which will make users all over the world feel satisfied and happy.

Ten criteria for Googley User Experience

1. user-centered: their life, work, and dreams.

The Google user experience team strives to discover the real needs of users, including those that they cannot clarify. With this information, Google can create products that solve real-world problems and inspire everyone's creativity. Our goal is not simply to simplify our step-by-step tasks, but to improve people's lives.

In short, a well-designed Google product is useful in daily life. It does not rely on fancy technologies and visual effects to impress users, although it may all have it. It does not force users to use features they don't need, but it will guide interested users to use them spontaneously. It will not intrude into people's lives, but it will open the door to users who want to explore the world, work faster and more creatively, and share ideas with friends or the world.

2. Every millisecond has value.

Nothing is more valuable than the user's time. Fortunately, our streamlined code and carefully selected image files make Google's pages quickly loaded. The most important functions and texts are put in the easiest location to find. Unnecessary clicks, inputs, steps, and other operations are excluded. Google products only request information once and contain smart default options. All tasks are efficient.

Speed brings convenience to users, which is our competitive advantage. If there is no good reason, Google will never sacrifice speed.

3. Simplicity is power.

Simple has created many elements in a good design, including ease of use, speed, visual effects, and accessibility. A product should be simple at the beginning of basic function design. Google does not intend to create a product with complex features. Our best design only includes the features that are necessary for users to complete their goals. Ideally, even if the product requires a large number of features and complex visual design, it will look simple and powerful.

The Google team will think twice before pursuing a less important feature at the cost of simplicity. We hope to push our products to a new development direction, not just adding more features.

4. guide new users to attract experts.

Designing for the majority does not mean designing for lowering standards. The best Google design looks simple on the surface, but it contains powerful features that can be easily accessed by users. Our goal is to provide a wonderful initial experience for new users, while also attracting experienced users. Their passion and expertise will attract other users to use the product.

A well-designed Google product will quickly become familiar to new users, provide help when necessary, and ensure that users can use most of the valuable features of the product through simple and intuitive operations. Gradually disclosing advanced features will encourage users to expand their use of the product. Where appropriate, Google will provide intelligent functions to attract senior network users-those who share data between multiple devices and computers, online and offline, and the person who needs the bucket.

5. Dare to innovate.

Design consistency is the cornerstone of Google's product Trust, making users comfortable and improving their work efficiency. However, to make a design from dull to boring, you need to rely on imagination.

Google encourages innovative and adventurous designs as long as they meet user needs. Our team encourages new ideas and develops them. Not to adapt to existing product features, Google is more focused on changing the overall game rules.

6. Designed for the world.

The World Wide Web has opened up all resources on the Internet to people around the world. For example, many users use Google products through mobile devices, rather than sitting in front of a desk and passing through a computer. The products we designed should be adjusted and used in any media that users choose at will. If possible, Google will promptly support slow connection speeds and earlier versions of browsers, and Google will allow users to select how to browse information (screen size, font size) and how to input information (smart query and analysis ). The User Experience Team will study the fundamental differences in user experience in the world and design appropriate products for every user, device, and culture. Simple translation or functional "elegant degradation" are not enough to meet people's needs.

Google is also committed to improving product accessibility. Our desire for simple and inclusive products, and Google's mission to make information around the world universally accessible, all require our product support technologies, provide a pleasant experience to all users, including those with physical and cognitive defects.

7. Plan the business for today and tomorrow.

Those profitable Google products strive to make money in a way that helps users. To achieve this lofty goal, designers will work with the product team to ensure seamless integration of business plans with user goals. They will ensure that advertisements are relevant, useful, and clearly recognized as advertisements. Google will also pay attention to protecting the interests of advertisers and other people who rely on Google to make a living.

If a product increases revenue and reduces the number of Google users in the future, Google will never try this way. If a profitable design is not satisfactory to the user, it will be redone. Not every product requires profit, but there is no product that is not good for the business.

8. Pleasing users' eyes, but not distracting.

When people see a Google product, they say, "Wow, it's beautiful !", The user experience team can cheer up. A positive first impression will make users feel comfortable, make them convinced that the product is reliable and professional, and encourage users to make their own products.

Simple aesthetics applies to most Google products, because a clean and refreshing design is quickly loaded without distracting users. Attractive images, colors, and fonts need to strike a balance between speed, printable text, and easy navigation. "Simple and elegant" is not the best choice for all products. The user and cultural background should be taken into account. The visual design of a Google product should satisfy users and be helpful for use.

9. Trustworthy.

Good design can win the trust of people who use Google products. The establishment of Google's reliability starts from the foundation. For example, the interface ensures high efficiency and professionalism, the action is easy to withdraw, the advertisement is clearly identified, the terminology is consistent, and the user is pleasantly surprised rather than surprised. In addition, Google's products are open to the world and contain links to competitors and encourage users to contribute, such as community maps or igoogle gadgets.

A bigger challenge is to ensure that Google respects users' right to control their own data. Google is transparent in terms of how information and information are shared with others (if any), so users can make informed choices. When there is danger, our products will warn users, such as insecure links, to make them vulnerable to spam harassment, or the possibility of data being stored by sharing data outside of Google. The bigger Google is, the more important it is to follow our motto of "do not do evil.

10. human touch.

Google includes a variety of personality traits, and our design is also human. The text and design elements are both friendly, clever, and intelligent, rather than boring, antique, or arrogant. Google text directly communicates with users and provides actual and informal assistance, just as anyone answers questions raised by neighbors. In addition, Google will not disturb other elements of design with fun or personality, especially when people are severely troubled by the ability to live or find important information.

Google is not well-known, and it is perfect without design. Our products hope to receive feedback, and Google will take action based on the feedback. When these design principles are applied, the Google user experience team will find the best balance between the available time of each product. Then, iteration, innovation, and improvement will continue.

 

Google user experience

Google user experience our aspirations

The Google User Experience Team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is "Googley"-and will satisfy and delight people all over the world.

Ten Principles that contrience to a Googley User Experience

1. Focus on people their lives, their work, their dreams.
   The Google user experience team works to discover people's actual needs, including needs they can't always articulate. armed with that information, Google can create products that solve real-world problems and spark the creativity of all kinds of people. improving people's lives, not just easing step-by-step tasks, is our goal.

   Above all, a well-designed Google product is useful in daily life. it doesn' t try to impress users with its whizbang technology or visual style-though it might have both. it doesn't strong-arm people to use features they don't want-but it does provide a natural growth path for those who are interested. it doesn't intrude on people's lives-but it does open doors for users who want to have e the world's information, work more quickly and creatively, and share ideas with their friends or the world.

2. Every millisecond counts.
   Nothing is more valuable than people's time. google Pages load quickly, thanks to slim code and carefully selected image files. the most essential features and text are placed in the easiest-to-find locations. unnecessary clicks, typing, steps, and other actions are eliminated. google products ask for information only once and include smart defaults. tasks are streamlined.

   Speed is a boon to users. It is also a competitive advantage that Google doesn't sacrifle ice without good reason.

3. Simplicity is powerful.
   Simplicity fuels extends elements of good design, including extends of use, speed, visual appeal, and accessibility. but simplicity starts with the design of a product's fundamental functions. google doesn't set out to create feature-rich products; our best designs include only the features that people need to accomplish their goals. ideally, even products that require large feature sets and complex visual designs appear to be simple as well as powerful.

   Google teams think twice before sacriicing simplicity in pursuit of a less important feature. Our hope is to evolve products in new directions instead of just adding more features.

4. Engage beginners and attract experts.
   Designing for login people doesn't mean designing for the lowest common denominator. the best Google designs appear quite simple on the surface but include powerful features that are easily accessible to those users who want them. our intent is to invite beginners with a great initial experience while also attracting Power Users whose excitement and expertise will draw others to the product.

   A well-designed Google product lets new users jump in, offers help when necessary, and ensures that users can make simple and intuitive use of the product's most valuable features. progressive disclosure of advanced features encourages people to expand their usage of the product. whenever appropriate, Google offers smart features that entice people with complex online lives-for instance, people who share data within SS several devices and computers, work online and off, and crave storage space.

5. Dare to innovate.
   Design consistency builds a trusted foundation for Google products, makes users comfortable, and speeds their work. But it is the element of imagination that transforms designs from Ho-hum to delightful.

   Google encourages innovative, risk-taking designs whenever they serve the needs of users. our teams encourage new ideas to come out and play. instead of just matching the features of existing products, Google wants to change the game.

6. Design for the world.
   The World Wide Web has opened all the resources of the Internet to people everywhere. for example, when users are inserting ing Google products while strolling with a mobile device, not sitting at a desk with a personal computer. our goal is to design products that are contextually relevant and available through the medium and methods that make sense to users. google supports slower connections and older browsers when possible, and Google allows people to choose how they view information (screen size, font size) and how they enter information (smart query parsing ). the user experience team researches the fundamental differences in user experiences throughout the world and works to design the right products for each audience, device, and culture. simple translation, or "graceful degradation" of a feature set, isn' t sufficient to meet people's needs.

   Google is also committed to improving the accessibility of its products. our desire for simple and inclusive products, and Google's mission to make the world's information universally accessible, demand products that support living technologies and provide a useful and enjoyable experience for everyone, including those with physical and cognitive limitations.

7. Plan for today's and tomorrow's business.
   Those Google products that make money strive to do so in a way that is helpful to users. to reach that lofty goal, designers work with product teams to ensure that business considerations integrate seamlessly with the goals of users. teams work to make sure ads are relevant, useful, and clearly identifiable as ads. google also takes care to protect the interests of advertisers and others who depend on Google for their livelihood.

   Google never tries to increase revenue from a product if it wowould mean to raise the number of Google users in the future. if a profitable design doesn't please users, it's time to go back to the drawing board. not every product has to make money, and none shoshould be bad for business.

8. Delight the eye without distracting the mind.
   If people looked at a Google product and said "wow, that's beautiful !" The User Experience Team wowould cheer. A positive first impression makes users comfortable, assures them that the product is reliable and professional, and encourages people to make the product their own.

   A minimalist aesthetic makes sense for most Google products because a clean, clutter-free design loads quickly and doesn' t distract users from their goals. visually appealing images, color, and fonts are balanced against the needs for speed, scannable text, and easy navigation. still, "Simple elegance" is not the best fit for every product. audience and cultural context matter. A Google product's visual design shoshould please its users and improve usability for them.

9. Be worthy of people's trust.
   Good design can go a long way to earn the trust of the people who use Google products. establishing Google's reliability starts with the basics-for example, making sure the interface is efficient and professional, actions are easily reversed, ads are clearly identified, terminology is consistent, and users are NEVER unhappily surprised. in addition, Google products open themselves to the world by including links to competitors and encouraging user contributions such as community maps or igoogle gadgets.

   A greater challenge is to make sure that Google demonstrates respect for users 'right to control their own data. google is transparent about how it uses information and how that information is shared with others (if at all), so that users can make informed choices. our products warn users about such dangers as insecure connections, actions that may make users vulnerable to spam, or the possibility that data shared outside Google may be stored elsewhere. the larger Google becomes, the more essential it is to live up to our "Don't be edevil" Movil.

10. Add a human touch.
    Google shortdes a wide range of personalities, and our designs have personality, too. text and design elements are friendly, quirky, and smart-and not boring, close-minded, or arrogant. google text talks directly to people and offers the same practical, informal authentication ance that anyone wowould offer to a neighbor who asked a question. and Google doesn't let fun or personality interfere with other elements of a design, especially when people's livelihood, or their ability to find vital information, is at stake.

    Google doesn' t know everything, and no design is perfect. our products ask for feedback, and Google acts on that feedback. when practicing these design principles, the Google user experience team seeks the best possible balance in the time available for each product. then the cycle of iteration, innovation, and improvement continues.