July 1, 2013 Google in the official blog released a clean-up reorganization of Google Webmaster Tools news, the reorganization of the left navigation menu more clear and convenient, focused on optimizing the search appearance of this function, added a new Search appearance pop-up window function, in addition to the left top also added a gear icon, Enable webmasters to access administrative functions more quickly.
First, new navigation:
New Google Webmaster Tool navigation has been optimized, you can sync with the site in the online search performance status, so that webmaster can more accurately understand the health of their own website.
(1) Crawl options
There you'll see how Google finds and crawls content. At the same time here, your crawl statistics, crawl errors, any blocked URL crawling, site map, URL parameters and a series of information are more clear than previous versions.
(2) Google index
Here's how much of your site is indexed by Google Spiders, and how Google understands how to crawl these things. Here, you can clearly see the amount of index on your site, and Google to your site content keyword extraction is how to use the structured labeling tool so that Google can correctly understand the content and structure of your site, here you can also ask Google to remove the URL from the search results request.
(3) Search traffic
This will tell you how your Web pages are displayed in search results. If people find your site (search query), you can see the status of your site, click on the status as well as outside the chain, anchor text and other detailed information.
(4) Search appearance
Help Google better index your content while this may affect your Web site's performance in search results. This includes structured data labeling tools, data highlighter, website links, and HTML improvements.
Second, Search appearance pop-up window:
Google Webmaster If you do not know Google looks still working, you can access it by clicking on the side navigation menu to search for a question mark icon in the appearance. The search for appearance will present the elements of Google's search results as an example site. You can see how your site looks in search results through pop-up windows, and learn more about what changes you need to make to your site's content or schema to affect the elements of your search results.
Search appearance includes basic search result elements (such as title, Summary, and URL) and optional elements (such as site links, class links, site search, activity and product summary, and original information).
Third, the New Gear Toolbox:
In the Webmaster Management tool interface to the right top of the increased gear toolbox, can allow the webmaster to quickly increase, modify the verification information and the Google + account connection and other operations, this function compared to the previous is really convenient a lot.
This article by Shenkai in broken folding June blog (http://www.pzboy.com/sem/seo/google-webmaster-tools/) published, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!