Google's values

 

Google's values

Never meet, strive for the best
Larry Page, one of Google's founders, pointed out: "A perfect search engine needs to solve the user's needs and return to the user's needs ". As far as the status quo of search technology is concerned, we need to achieve long-term development through research, development and innovation. Google is committed to becoming a pioneer in this technology field. Although Google is a world-recognized leading search technology company, its goal is to provide higher-standard services for all information searchers, whether users are sitting next to their desktops in Boston, we are still driving through Bonn or walking through the streets of Bangkok.

To achieve this goal, Google has been tirelessly pursuing technological innovation, breaking through the limitations of existing technologies, and providing fast, accurate, and easy-to-use search services anytime and anywhere. To fully understand Google, you need to understand all aspects of Google's entire process of redefining the opinions of individuals, companies, and technical personnel on the Internet.

1. user-centered, and everything else comes to the fore.

At the beginning of its creation, Google focuses on its tasks with the best user experience. Although many companies claim that the interests of customers are preferred, it is difficult to resist various temptations and often sacrifice the interests of customers to increase shareholder value. Google's consistent attitude is: if the changes do not bring any advantages to website visitors, they will be unswervingly rejected:

The page is clear and easy to use. webpage loading is fast. The ranking position in the search results is never sold.
Advertisements published on the website shall provide relevant content without affecting the user experience.
Google has always adhered to the user first philosophy and thus won the most loyal user group from the Internet. The growth of user groups is not achieved through TV advertisements, but through the praise of users.

2. The best way is to achieve the ultimate in one thing.

What Google wants to do is search. With one of the world's largest R & D teams, we are able to solve search problems without any worries. We know what we are good at and how we can do better. By constantly exploring difficult problems, we can always solve complex problems, and continuously improve the best service that has been recognized as providing quick and perfect information search experience for millions of users on the web. Thanks to our efforts to improve the search service, we can apply our knowledge to new products, including Gmail, Google desktop, and Google Maps. While improving the search service, we are constantly launching new products *. Our desire is to apply the powerful functions of search to fields that have not been explored before, it also helps users access and use the extended information in their lives.

3. Faster than slower.

Google believes in the joy of the moment. When you need to answer the questions, I hope you will be able to answer them immediately. This is beyond doubt, right? Google may be the only company in the world that tries to let its users leave their websites as soon as possible. Google persistently removes every extra bit and byte on its webpage, constantly improves the efficiency of the service environment, and breaks the speed records it creates again and again. Others think that large servers are the quickest way to process massive data. However, Google found that connected pcs are faster. Search accepted by othersAlgorithmGoogle wrote a new algorithm to prove the truth of speed limitations. Google has been making continuous efforts to make the speed faster.

4. The network needs a democratic style.

Google succeeds because it relies on millions of users who publish information to websites to determine which websites provide valuable content. Google does not rely on a group of editors or simply rates each webpage based on the frequency at which a word appears. Instead, Google uses a breakthrough technology called PageRank ?. PageRank evaluates all websites linked to a webpage and assigns them a value (to some extent, it refers to the websites linked to the corresponding website ). By analyzing the overall structure of the network, Google can determine which websites are "voted" by users most interested in their information as the best information source. As the network grows, every new website will become another information point and another vote to be recorded. This technology will also be continuously improved.

5. You don't have to sit in front of your desktop to get the answers you need.

The world is becoming more and more mobile, and it is difficult for people to be confined to a fixed corner. People want to obtain the information they need at any time, whether through a PDA, wireless phone, or even in a car. Google has developed a variety of innovative technologies in this field, including Google number search. With this technology, when people look for data from mobile phones with Internet functions and real-time conversion systems (converting webpages written in HTML format into formats that can be read by mobile browsers, this greatly reduces the number of key hits. With the help of this system, people can open billions of webpages from devices such as palm PDA, Japan I-mode, J-sky, and ezweb that cannot display webpage content, to view the webpage content. Although search engines can help users find the information they need anywhere, Google is constantly exploring new technologies and providing new solutions.

6. You can make money through proper means.

Google is an enterprise. It generates revenue by providing search technology to other companies and advertising services to advertisers on Google or other websites. However, you may never see any advertisement on Google. This is because, unless the advertisement is related to the displayed search result page, Google cannot display any advertisement on our search result page. Therefore, only some searches will display sponsor links above or on the right side of the search results. Google firmly believes that only when an advertisement is related to the content you want to search for will it provide you with useful information.

Google also proves that advertising can be effective without over-rendering. Google does not accept pop-up ads, because this will interfere with users' viewing of requested content. We found that when the content of a text ad is related to its readers, the click rate is much higher than that of a randomly displayed ad. Google's Optimization Team works with advertisers to improve the click rate of the AD series within the validity period. The higher the click rate, the higher the relevance between the ad and the content that the user is interested in. Any advertising customer, regardless of its size, can use this highly targeted media. You can either launch an advertisement online within several minutes using our self-help advertising service plan, or publish an advertisement with the help of a Google advertising service representative.

Advertisements published on Google are always clearly marked as "sponsor links ". The integrity of our search results is the core value of Google. We will never manipulate the ranking position to place our partners on the top of the search results. No one can buy a higher PageRank (webpage rating ). Our users trust the objective and impartiality of Google, and any short-term interests cannot constitute a reason to undermine this trust.

Thousands of Advertisers use our Google adwords program to promote their products. We believe that adwords is the largest among similar projects. In addition, thousands of website administrators use our Google Adsense program to post ads related to their website content to increase revenue and improve user experience.

7. Information is always accumulated.

When Google indexes contain more HTML pages on the Internet than any other search service, our engineers start to focus on the information that is not easy to obtain. Sometimes it's just about merging new databases, such as adding phone numbers, address queries, and enterprise directories. Sometimes more creative work is needed, such as adding the ability to search for more than 1 billion images, or adding a way to view webpages in the original format as PDF files. Due to the extensive use of PDF format, we need to expand the list of file types to support the creation of documents in Microsoft Word, Excel, PowerPoint and other formats. To meet the needs of wireless users, Google has developed a unique technology that converts HTML files to readable formats on mobile devices. This list will not end because Google's researchers will continuously explore new ways to provide all information worldwide to users looking for answers.

8. Information requirements go beyond national boundaries.

Although Google is headquartered in California, our offices are all over the world and our aim is to help users around the world get the information they need. To achieve this goal, we maintain more than 10 Internet domains. More than half of the search results we provide are provided to users outside the United States. You can select one of the 35 languages supported by Google to Display Search Results Based on your preferences. In addition, the translation function is provided to search for the desired content regardless of the language in which the user is a mother tongue; users who do not like to search in English can customize the Google interface to any of about 100 languages. Google provides volunteers with the opportunity to help with some translation work in order to supplement new languages more quickly. The .com website provides automatic tools for translation. This process greatly improves the types and quality of services we provide to users (even users in the most remote corner of the earth.

9. No suit or suit is equally serious.

The founders of Google have repeatedly stated that the company only attaches importance to search. Their idea of creating a company is that work should be challenging, and challenges can bring pleasure. Because of this, Google's corporate culture is different from that of other companies, not because there are lava lights and big rubber balls everywhere. Similarly, for our online services, Google always puts users first, while Google Inc puts its employees first in daily life. We pay attention to the achievements of our team and are proud of our individual achievements, which have contributed to the overall success of our company. New ideas are communicated and tested, and then put into practical use at an astonishing speed. Meetings of other companies may take up to a few hours, but here it is usually just a chat while queuing for lunch, writeCodeHuman and write checkProgramThere is no barrier between people. This free speech environment improves the efficiency of employees and promotes friendship between employees. This atmosphere is further strengthened by the trust of millions of people in Google search results. If you want to provide appropriate tools for those who wish to make significant contributions, they certainly do not meet your expectations.

10. It is not good enough.

The services provided to you always exceed people's expectations. Google will not regard the best as the end point, but as a new starting point. Through innovation and repeated exploration, Google selects proven technologies and continuously improves them in exceptional ways. There is no problem with searching for correctly spelled words. What will happen to misspelled words? Our engineers can view users' needs and develop error correction programs accordingly, just as they know what users are thinking. Is it too long to search on a WAP mobile phone? Our wireless technology department developed Google number search, which removes each letter from the primary key three times to only one click. Despite the millions of our customers, Google was able to quickly find the location where the conflict occurred and resolve it immediately. However, what makes Google stand out is that users around the world have carefully considered their needs before they are clearly aware of their needs, and developed innovative tools and products to meet their needs. This kind of attitude that never satisfies the status quo is the ultimate driving force behind the best search engine in the world.