Google's first explanation of the "China Strategy" proxy model surfaced

After Google announced three authorized Chinese agents for two consecutive days, the impact on the Chinese search engine market could be described as a "pull-and-pull ". Not only will thousands of search engines in China be blacklisted as "fake agents", but formal authorized agents will also launch a close-fitting service war for SMEs. As a result, the search engine proxy industry is shuffled, and 30% of agents on the market are expected to be eliminated.
Reporters learned from people familiar with the matter yesterday that Google's future direct sales system in China will mainly target large enterprise customers like the top 500 in the world. Currently, three authorized agents are mainly used to develop small and medium-sized enterprise customers, in addition to the 20% commission, the service charge is 20% when providing customers with more optimized services. The three authorized agents have unified their respective prices to avoid vicious competition.
Proxy mode surfaced
Yesterday, JamesMi, senior product manager of Google Asia Pacific, said in an interview with reporters in South Korea that the business scope of several authorized Chinese agents is not limited, mainly based on their own strengths. "Because the Chinese market and region are very large, the service quality, capability, and customer coverage of the selected companies vary, so there will be no competition in the short term ."
For the sales prices in the Chinese market, Google said that spot price rankings are global behavior and there is no way to get discounts in China. A commission rate of 20% is very transparent. However, Google's business operations in China are not the same as its global operations. China is the first country in the world where Google has adopted a proxy mechanism for its business. In addition to authorizing the agent system, Google will also conduct direct sales. JamesMi told reporters that some multinational companies, such as eBay and Sony, will require Google global companies to provide services rather than services through these authorized agents in China.
It is reported that adsense, another major service of Google, matches ads based on the website content. Some websites in China have applied to Google, but the service has not yet entered China. At present, Google's business revenue in countries and regions outside the United States has exceeded 40% of total business revenue, and its products and services launched globally are considering more specific localization. At the same time, Google is still in touch with several other agencies, and the mysterious fourth agent may soon emerge.
Enable blacklist cleanup pseudo proxy
After Google announces that it has authorized proxy in China, "pseudo proxy" will face great challenges.
Currently, there are a large number of agents in the Chinese search engine channel market, with varying levels. Industry insiders told reporters that there are more than 1000 agents of different sizes in Shanghai alone. Many Channel agents: 80% ~ 90% comes from illegal proxy for Google services. These agents engage in illegal Google agents for a short period of 1 year, and a long period of 2 ~ 3 years.