Internal, external, and scripting links in a Web page

External links, often called "backlinks" or "Import links", refer to links to other sites linked to your site.

External links refers to the search engine, and other sites do links. High-quality external links refers to: and your site to establish links to the site's high visibility, large access, while the relative external chain

　Role

External links have two main functions. One role is user-oriented, users can click on a website link to the B site to bring visitors, another role is the external link can share to a part of the weight, a site link to B site to represent a site to tell the search engine it trusted B site, think B site is a good site to B site to vote for a vote, This b site can be from a site to share a certain weight, and the search engine that the weight has been improved.

Connect less and help you quickly improve your site's popularity and ranking links to other sites.

　　Internal links

In contrast to external links (that is, backlinks), internal links refer to links between content pages under the same site's domain name. such as channels, columns, the ultimate content of the link between the page, and even the site keyword between the tag link can be categorized as internal links, so the internal link we can also call the link inside the site, the optimization of the internal link is in fact the website of the station link optimization.

　　The role of internal links

We all know that external links can improve the weight of the site, and then promote the ranking by the front, then the internal link what role? The importance of the reverse link, many SEO projects in fact to the latter is the external link exchange and maintenance, which also visible external links to the importance of the site rankings. But many SEO will be external links as the site optimization of all, this is actually very wrong, because the reasonable arrangement of internal links, especially large sites, reasonable internal link deployment strategy can also greatly enhance the site's SEO effect. As SEO, we should not ignore the link in the station to play a huge role.

　　Advantages of internal links

Internal links easy to control, low cost. You can directly on your own station to deploy, unlike the external link of the uncontrollable relatively large, the need for a large number of purchases or long-term accumulation to achieve a stable SEO effect.

　　Script link

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Executes JavaScript code or calls a JavaScript function. It is useful to provide visitors with additional information about an item without leaving the current Web page. Script links can also be used to perform calculations, validate forms, and complete other processing tasks when a visitor clicks a specific item.