Keyword Analysis strategy that can not be neglected before website optimization

In website optimization, keyword analysis has always been a prosperous topic, because when you are SEO optimization, first of all need to determine their own site keywords to be based on key words to develop a detailed optimization program. As far as I know, the general webmaster to choose the key words are Baidu Index, search Drop-down box and related search, and the recent may be combined to Love Station keyword mining and find bole keyword mining, but personally think that these tools to excavate the keyword is not very accurate, Like Baidu index keyword search volume is mainly through the calculation of all users daily search, and this contains its own competitors in the search site rankings when searching, the pen is recommended Baidu to promote the background and statistical tools in the Source keyword flow. However, if only rely on a method to do keyword mining and analysis is not feasible, Web site optimization needs comprehensive analysis, especially for keywords, through comprehensive analysis can accurately grasp whether it has the value of optimization, optimization of the difficulty of how much, optimize the estimated time and so on. Today I talk about how to carry out the analysis of the key words.

First, where is the target user group

A lot of webmaster in the choice of keywords is mainly the flow of key words as the main reference indicators, in fact, such a site ultimately created is only a high flow of the site just. Especially for some sales-oriented sites, so choose the high flow of the keyword itself is an incorrect method. When we're doing keyword data analysis, first you need to know where your target audience is, if you are a local forum for Guangdong, then your target audience is naturally in Guangdong, when we know our target user base, then we can analyze the characteristics of our target user group, For example, the majority of male users or female users, the results of the survey recorded, and then began to select the key words. For the analysis of the key words, we need to be clear, that is the location of their target users, because most of the time, users in each region of the search terms are different, like potatoes this food, in the Guangdong region, search potato, Xinjiang, search for potatoes. So the most sensible thing to do when you know your target user base is to choose a keyword.

Second, the target user group's search habits

As I said before, each region's users use different search terms, and each user's search habits are not the same, such as some users like to search for information in the form of long tail keywords, such users have clearly know what they want, such as to learn SEO optimization knowledge, Most of its use of search terms are related to SEO optimization knowledge of the long tail keywords, such as SEO optimization where to learn, learn SEO optimization methods, the simplest SEO optimization learning methods, SEO optimization video tutorials and so on. There are also some users like to use the main keywords to search words, this kind of users do not know what they want, at the same time such users are mostly aimless, I think this kind of users can only give the site to create a little useless traffic. Because they don't know what they want, let alone make it a valid user. Therefore, the individual believes that in the keyword choice analysis, the webmaster should understand their own user groups of the search habits, while taking into account the effective potential users, how to tap the potential users? In fact, the method is very simple, first to see which users use long tail keyword search into their own site, Second, based on these keywords according to sales common sense analysis of its conversion rate, and finally combined with the characteristics of their own site, see the keyword and the content of the site to match the degree. This through layer analysis, a high conversion rate at the same time with the mining potential users of the key words came out.

Third, the competitiveness of key words

In keyword analysis, the competition degree is an indispensable link analysis node. Generally speaking, webmaster often know the keyword competition degree analysis methods are: A natural flow, if the flow is big, then the competition degree is certainly big. Second, the number of competitive promotion, the more competitive promotion, the value of optimization is not high, because they have been bidding to be robbed, even if the first page can not get to the top. Three competitors, see a keyword competition must see whether the competition is strong, such as Sina to compete with Sina this keyword, with Tencent competition QQ This keyword, useful? The stronger the competitor, the greater the competition of the keyword, this is a lot of webmaster to ignore, Usually webmaster analysis of competitors is mainly to analyze the optimization method, in fact, there are many, such as competitors ' fame time, domain name age, opponent's popularity and so on. Four related search results. All in all, the analysis of a keyword competition, must be from the all-round analysis, not only rely on a single point or a single data reference. The same in the website optimization data analysis, the keyword analysis must contain the competition degree analysis, this whether put in the promotion or the optimization also or the conversion rate, is a key analysis main point.

Iv. conversion rate of key words

In the key word data analysis, conversion rate is the most important part, whether keyword selection or keyword optimization rankings, the final result is to let the key words produce conversion rate, so as to reach a deal sheet. So how do we do keyword conversion rate analysis? One keyword and the site type of match, this is to let users in search results know what the site is doing, there is no need to visit, do not match the degree of not high keyword to fool the user's click. The second keyword potential value, such as what weight loss drugs best, such as how much money weight loss of the key words have a certain potential value. The relevance of its three keywords, similar to the matching degree. Its four keywords and the user's search habits of similarity, the best natural is clear user use of the search term. All site selection optimization keywords are in order to eventually achieve the transformation, and then reach a deal. Then we in the keyword analysis, the same keyword conversion rate analysis is also an indispensable link.

The scalability of the key words

A valuable keyword can infinitely expand a number of related strong long tail keywords. And these long tail keyword to bring the precision of marketing is not to be underestimated, personally think in the keyword analysis, the keyword must be the expansion of the analysis. For example, your site is to do personality signature, for a new station to choose personality signature such a high degree of competition keyword is not ideal, we need to subdivide, such as focus on QQ, you can choose QQ personality signature as the main keyword, and then the main keyword for the expansion of analysis, we can use the Third-party webmaster tools to query , the keyword can expand the number of long tail keywords, the amount of natural flow, how much competition. After the preliminary screening, and then based on these long tail keyword of the conversion of another step screening. A valuable keyword can expand at least 50 related long tail keywords, this is the most basic, so we can optimize the main keyword at the same time to promote these long tail keyword ranking promotion, conducive to increase the flow of the site. So, in optimizing data analysis, keyword scalability analysis, in fact, in order to allow the site to have more relevance, and high conversion rate of the long tail keyword, this is the key word analysis of a crucial link, select a strong ability to expand the keyword can save again looking for long tail keyword trouble.

For the keyword analysis, the author in the final summary, choose a valuable keyword which must be through the layer of screening, the so-called remainder of the king, but a lot of webmaster for the key words just make a simple analysis, the most obvious is simply to see the key words of traffic, the number of competitive promotion, the top ranking of the top-level domain number, As long as these three do not meet the conditions, the keyword added to the site, in fact such a keyword analysis of the data is not accurate, but also not conducive to their own keyword optimization estimated time estimates. Therefore, the author believes that the analysis of key words need to consider a comprehensive analysis is the most important. This article first mentioned here, by Http://www.datangdns.com Nanning website Construction exclusive feeds, reprint please specify, thank you!