Product management, product planning, product design

Product management, product planning, product design

 

 

At, I really couldn't sit down. Zhou Yang went out to work, and I got up and said hello to Liang Zi: "Liang Zi, I am going to meet someone !" After that, I grabbed the notepad on the desk and quickly left the office.

The bright girl was puzzled: "What about 20 minutes ?"

Where did he know my mind? I went there early, so I could have another 20-minute chat with sister Guo.

However, when I arrived at the Ministry of Human Resources, I found that I was just wishful thinking. Sister Guo didn't have time to talk to me. It was strange that the company's Ministry of Human Resources was full of girls. It may be the reason why Sister Guo was influenced, both manners and manners are the same as those of Sister Guo, but in my opinion, it is always a little worse. What is it, temperament!

I had to go to the second meeting room with an interesting look. I opened a door and looked at it. There was already a girl in it, but it was facing me back. It was quite good. Generally, A girl with a good figure is not inferior, but this is only a general situation, and there are also some mistakes, but it is estimated that this girl should be okay, right, why is it a rare girl to come to the review product manager today ......

"What is bubble doing ?" Sister Guo suddenly asked me behind me and gave me a fright. She immediately stopped thinking.

"It's time to start ." After that, Sister Guo first walked into the conference room, and I followed her with the fragrance of perfume.

When the girl saw her sister Guo and I came in, she quickly stood up and said hello. To tell the truth, I am not used to such a regular interview. I am neither used to being interviewed by others nor having to interview others like this.

Sister Guo naturally did not have this idea. She sat down in the chair opposite to the girl with a dull expression, opened the notepad elegantly, took out the girl's resume from it, and gently pushed it to me.

Xie Yilin, a nice name. I looked up and looked at her carefully. It was true that she was not only in good shape, but also looked dignified and looked down slightly. Well, it should belong to the kind of introverted.

"Xie Yilin, you did a good job in the last interview. This review will focus on your professional knowledge. This is the deputy manager of the company's product department ." No nonsense. Sister Guo is always so simple.

I smiled at Xie Yunlin and hurriedly said, "It's okay. Just talk about it and see what you know about product management. Don't be nervous !"

Sister Guo turned around and gave me a look, which means it's almost the same. This is an interview. It's not a blind date. To maintain your personal image, even if it's not for your personal image, consider the company image.

I rushed to stop me and looked down at my resume.

Her resume is very simple, just a one-and-a-half-piece of paper. Such a resume is best and clear at a glance.

Xie Yilin, 26 years old, graduated from Hangzhou, Zhejiang Province and graduated from a university in Beijing. He has been working in an Internet company for four years and has been editing for two years, and then transfer to the product planning, until now.

Experience is very simple. After graduation, I work with peace of mind, and there is no such office worker.

"Thank you. Let me ask you a question first. Do you think product planning is helpful for product managers ?" I try not to ask in the professional tone of Sister Guo. Men must know how to be pitiful.

Xie Yunlin bowed his head and thought about it seriously. Then he said, "I think product planning should belong to the preliminary product management position, because many of the work of product planning is actually the same as that of the product manager."

"Can you tell me more ?" I'm happy with Yan.

"Well, please refer to the third article in my resume, which I think is the same as that of the product manager ." This surprised me that she could remember every item in her resume clearly.

I quickly moved my eyes to my responsibilities.

Responsibilities:

1) plans websites, product ideas, and website construction;

2) Be able to independently plan network products with agile thinking and creative thinking;

3) Original Product Requirement Analysis and product concept design;

4) Cooperate with the Investment Promotion Department, communicate with the customer to complete the product business model, and complete the application feasibility analysis with the investment promotion and R & D departments;

5) coordinates product development and operation with R & D, marketing, and customer service teams;

6) conduct product application market research and analysis based on the company's core technologies, and explore the business and cooperation modes in the application fields of the industry;

7) report the internal work progress of the Department to the department manager on a regular basis and accept the performance appraisal from the department manager.

8) manage related project documents.

Article 3: What is the original product requirement analysis and product concept design.

"Thank you. Can you elaborate? Why do you think this is the same as the work of the product manager ?"

"Because the most fundamental job of a product manager is to plan and design products based on market needs, product planning also needs to plan products based on market needs. I think from this point, there is no essential difference between them."

"Ah, maybe I'm not very clear about it. I want to say another way. Can you tell me what you do every day as a product planner ?"

"Well, my main job is:

1) understand user needs;

2) Plan the functions of a website or a topic based on your needs;

3) design the product website structure and product prototype based on the determined functions;

4) deliver the prototype to the R & D department for development;

5) assists the Operations Department in modifying and improving the online websites.

This is roughly the case ."

I am very satisfied with her performance, not because of the content of the answer, but because of her rational work. Objectively speaking, I have seen a lot of interviewees, but there are not many people who can answer questions in a proper way. Either, they can say something in the east, or they can say something in the West, or they can say something in a long article, you cannot grasp the interviewer's key points.

"Are you doing a lot of work in other aspects, for example, you mentioned 8 points in your resume ?"

She lowered her head slightly and said with some embarrassment: "In fact, there are not many contacts. The most work is in Product Planning and prototype design ."

I am more satisfied with this. The fact is nothing to say, no concealment, or out of nothing. Some interviewers have done a lot of work to show that they are competent, I always say what I am not good at is good at. I often say what I seldom touch is what I want to do. As a result, I will show up on my work.

As a matter of fact, I already have the intention to let her come here. It is well organized, fact-seeking, and not exaggerating. This kind of literacy is absolutely capable of being a product manager.

In fact, I think the key point of the interview is in the first five minutes. Your manners, content, and attitude towards the interview have affected the interviewer's decision within five minutes.

Generally, if the interviewer has been chatting with you for more than five minutes, he can say that he has considered you an unhired colleague.

"Thank you, I think you are still very eager to become a product manager. However, Internet products are still somewhat different from software products, and you have to do more work, there are also a lot of things to learn. Product Planning and product managers are similar in their work content, but they are still different in their fundamental goals. This requires you to change your mind, do not simply think that product planning should be a product manager."

"I don't quite agree. I think the previous step of product planning is the product manager ."

I can tell that she means that even if you are an interviewer and you cannot clarify this question, I won't come even if you let me come.

I like it.

Sister Guo was a little unhappy, and his face began to sink, as if to say whether it is the human seller market or the buyer market?

"Okay, let me talk about my understanding ." I have repeatedly stressed that the question raised by girls must be left alone.

"Thank you, let me first ask you a question. Do you know the stages from market demand feedback to final listing of a product, including the success of the final product ?"

I know that she cannot answer this question, because it is difficult for someone who has not personally walked through a complete product process to answer this question, and she is the kind of job seeker who knows what she knows and does not know, no.

So I continued: "It can be divided into three major activities, 11 stages, 37 jobs, and any product, the difference is only that the time spent on a specific job in different industries is different."

I naturally cannot show her this as an introduction.

"So, at what stage is the product planning work ?"

She shook her head.

"Product Planning came into being in the conceptual phase of tactical activities. What are the main tasks in this phase? As you mentioned earlier, it is the most important task to design product concepts and complete product prototypes based on specific requirements, right ?"

She nodded and agreed.

"Well, after the product concept and prototype design, the product is delivered for R & D for development. In fact, the product planning work is basically completed. As for the next work, we will assist and cooperate with each other, right?"

She nodded.

"But as a product manager, this is only the beginning of tactical activities. After the conception is completed, there are four stages: drawing, technology, commercialization, and marketization, in these stages, the work needs to be done by the product manager, such as product packaging in the commercialization stage and sales support in the marketization stage. Do you have little access to such work?"

She nodded desperately and saw that she was not very touched, but she was not touched at all.

"Therefore, from the perspective of the work process, product planning is only a phase of the entire process of product management. This is just about tactical activities, as for strategic activities and planning activities, we are not sure that we can get involved in product planning."

She neither nodded nor shook her head and began to silence.

I continue to expand.

"In fact, not only do we think about product planning, but we also think that our next stop is the product manager. It's different. Let me make an analogy:

For example, building a building requires at least three roles: development, design, and construction.

The product manager is like an developer who puts forward projects, describes requirements, controls resources, and schedules. Such work is not directly targeted at the building itself, but will promote or influence the building.

Product Planning is like the construction party. We need to carry out construction according to the well-designed drawings and perform different work at different stages. For example, when building a building, we need construction personnel, in the internal decoration, the decoration personnel are required.

The product design is like a designer who will design the building according to the requirements of the developer and try their best to meet the requirements of the developer.

In fact, to be accurate, the product planning position is based on different stages of the product project.

As far as I know, in the drawing stage, there are 'Project managed product planning' personnel who are responsible for the overall architecture of the product. In the commercialization stage, there will be "copywriting product planners" who will organize and write various commercial documents.

These personnel are divided into different business departments. For example, project management planning usually belongs to the R & D department, and copywriting product planning usually belongs to the Marketing Department, it is only because of a product project that groups people from different departments to form a realistic and loose product team.

Product design is a job at the process design level. It is a job involving products and crafts. Many colleges and universities have such majors, such as industrial design and art design.

The main work of product design is to design the product exterior in a humanized way that conforms to the user's aesthetic viewpoint and psychology.

For example, for Apple in the IT industry, the Mac product designer is Jonathan Ive, while for the automobile industry, Italian car designers are usually invited to carry out the overall design of automobile products, for example, Marcello gandini of Lamborghini was designed ).

They are both top-level industrial designers, but can you tell them that their next stop is a product manager?

Xiao Xie: Remember, product management is at the business level, product planning is at the product level, and product design is at the process level.

Therefore, we can't say that the next stop of product planning or product design must be a product manager. These two positions are just some of the skills to be a product manager, there is still a lot to do with product management!"

Find the feeling of a professor at the university!

She pondered for a moment and said sincerely, "Thank you very much for your guidance. I think this interview has taught me a lot. I will reconsider whether I am suitable as a product manager, thank you for your trust in me and your opportunity!"

The interview ended like this. In fact, if I decided to make a decision based on what I meant at the time, the reason why I didn't do this was that Xie Yilin seemed to have some meaning to give up on the one hand, and on the other hand, of course, it is also the main reason. Sister Guo is still present. Now I think of it before I find out that after the entire interview, Sister Guo opened her head and closed her end, so I went there alone in the middle, some obvious mistakes.

Sister Guo said a few thank-you words to me like to all her colleagues, and then she went to work on her own.

I had to go back to the office unhappily.

As soon as I saw my return, Liang Zi quickly asked: "Is the interview a female or a male ?"

This guy is most concerned about the subject's gender.

"Are you always single ?" I asked him another question.

He paused and touched his bare head and said, "bubble, you don't have to worry about it. Brothers have principles and never eat the rabbit with the grass !"

Just as the voice fell, a pen flew over and was hitting his bright head.

He turned his head and said, "mistakes, mistakes, and forgetting that Yangge was present. I didn't mean that. I mean, we need a girl in the product department ......"

Before he finished speaking, he heard a "beep". A notebook flew over to the bright boy. He hurried to hide again. Unfortunately, he was hitting the back of his head.

He looked back at the launch site and found that xiaojuan had copied the second notebook ......

 

Apao say:

Before I met Xie Yunlin, I hardly considered recruiting a product manager for product planning.

You see, Liu Yu is a product assistant and Liang Zi is a R & D engineer. He is a product manager in the software industry, in terms of product planning, bubble is not given priority.

Do not scold Alibaba Cloud for product planning. I am not saying that product planning cannot be a product manager, but that it is intended to be understood by those who wish to transfer their posts, although product planning has some product management responsibilities, there is a big difference.

Just like developers and engineering teams, we can say that we are engaged in real estate, but the two are two things at all. The former is about capital and mental power, the latter plays with technology and physical strength.

Let alone the product design that is far away.

Let's take a look at the metaphor mentioned in the article.

For example, building a building requires at least three roles: development, design, and construction.

The product manager is like an developer who puts forward projects, describes requirements, controls resources, and schedules. Such work is not directly targeted at the building itself, but will promote or influence the building.

Product Planning is like the construction party. We need to carry out construction according to the well-designed drawings and perform different work at different stages. For example, when building a building, we need construction personnel, in the internal decoration, the decoration personnel are required.

The product design is like a designer who will design the building according to the requirements of the developer and try their best to meet the requirements of the developer.

Or theoretically:

Product Management is at the business level, product planning is at the product level, and product design is at the process level.

This article is from yes! Product Manager.

Book details:

Http://blog.csdn.net/broadview2006/article/details/6873929