Search Engine Optimization-Search Engine Optimization)

Author: Dflying Chen ( Http://dflying.cnblogs.com/ )

WithWeb 2.0Concept Development andWebAs the content is constantly enriched, search engines gradually becomeInternetThe ruler. Without a doubt, the importance that a search engine attaches to your site (ranking, indexing, etc.) directly determines the importance that a user attaches, that is, the success or failure of your website. As a resultSeoThis professional term has become a question that every webmaster must consider. AboutSeoIntroduction/Importance/Basic knowledge/Common practices,InternetThe resources are very rich.GoogleOrBaidu. This article will not discussSeoFor example, exchange links and leave comments on well-known websites. This article is intended only forBlogSome simple and feasibleSeoMethods to attract more people's attention for our hard work. The following items are ranked by importance.

Content or content

Although the content discussed in this article isSeoBut I still want to put the content at the beginning. We need to have the following basic concepts:Search engines serve users, and users are actually interested in content.. Search EngineAIThe limitations of (Artificial Intelligence) make it not comparable to the true ability of human judgment, that isSeoThe root cause of the problem ). However, the search engine's intention and survival pressure keep it optimized.Algorithm/Improve efficiency to keep pace with human cognitive capabilities, in order to provide the most reasonable/Useful search results. Therefore,SeoThere are also the followingCommon sense: Do not underestimate the wisdom of search engines, such as adding too many keywords, hiding keywords with the same color as the background in the content, and so on. Search engines hate this, and as a punishment, your website will always disappear in this search engine.

Back to the content, the specific method is very simple: to improve the technical level, write high-qualityArticleAnd keep original.

Select the appropriate blog name and domain name

Blog Domain Name ( Xxx.cnblogs.com In Xxx ) Will appear on all your pages URL Medium, Blog The name will also appear in your Blog For each page <Title> Label. URL And <Title> The content in the tag is the most important part of the search engine. Blog The name and the corresponding domain name will be very important. For example Blog MediumOnlyDiscussion ASP. NET , Then Blog The name can be Dflying OfASP. NET Share If my Blog To improve my influence, you can directly call Dflying Chen . At the same time, you also need to consider Blog It is not a commercial website, it has a strong personal display component in it, so this kind Seo Methods are not easy to implement most of the time. For example, it is hard for you to obtain Aspnet.cnblogs.com Such URL (Because no one is willing to use ASPnet In this way, the words are used as the user name ). However, there is no need for excessive pursuit. It is good to combine them.

Use

The subtitle is an introductory text below the website title. It is also the top part of your page captured by the search engine. A page is considered to be relatively important for search engines. This is explained more in the next section. At the same time,<H1>The semantics of is the title of the content on the web page, and the search engine naturally attaches great importance to this. Very lucky.BlogThe subtitle customization function is provided. Fortunately, the subtitle can be inserted.HtmlMark. In this way, you can write some keywords and use<H1>Mark. As<H1>We can useCSS(Written in customCSS. For exampleBlogThe sub-title contains the following section:<H1>:

< H1 > Atlas, ASP. NET,. net, JavaScript, PHP, and C # </ H1 >

CorrespondingCSSDisplay it as normal text size:

. Headertext H1 {} {
Font-size:11px;
Margin:0;
Padding:0;
Font-weight:Normal;
}

Selected Template

At present, many templates are provided for our selection. As a user, we naturally choose beautiful, and as a search engine, it simply considers the page asHTML string. ForBlogThe page consists of the navigation bar and content. Apparently, for website viewers, open yourBlogA two-dimensional image is displayed after a page in, and he naturally understands that content is the most important part.StyleAnd images, only one-dimensionalString, It can onlyStringTo estimate its importance. Therefore, the pageHtmlThe order that appears in should also beFirst content, then navigation barIn this way, the recognition of search engines and users can be unified to get better page capture results. Unfortunately, the currentWebDevelopment Technology (whether it isTableOrCSS layout) Limitations make developers prefer to place the navigation barHtml. You can view the source file to view the page layout order and select the correct template.

Avoid unnecessary keyword writing in Meta

HtmlMediumMetaThe marked content was once the most important part of many search engines, and some even created web indexes only by analyzing the content. However, too manySeoA large amount of irrelevant information is piled up, which seriously affects the accuracy of the search engine analysis results. As a result, most of the current browsers simply ignoreMetaTags. If you fill in too many irrelevant keywords, the search engine will think that you are cheating and you are not worth it. BlogBlogAlthough customMetaMarkingDescriptionAndKeywordAnd I do not need to care about them.

Specify a clear title for each article

We know that,BlogIs composed of an article, the most important of each article is the title, these search engines also know (through analysisHtmlIn<H2>In the blog, the title of the article will be placed on the page.<Title>It makes search engines think it is very important. Therefore, it is necessary to get a meaningful name for the article. For example, if you share an article on howDataGridTo display a columnDropdownlist(This is also one of the hot topics a year ago). A better title isInASP. NET DataGridIs displayed in the editing lineDropdownlist(Four keywords:ASP. NET,DataGrid, Edit row,Dropdownlist), Instead of just getting a name.DataGridTipsAnd so on.

SpecifyEntryname (page name)

By default, the blog will specifyIDIn this way, the Post'sURLIt becomes:Http://dflying.cnblogs.com/archive/2006/04/29/389027.htmlAnd so on.BlogProgramIDIt is easy to understand and efficient,URLIt is not human readable (or understandable by search engines ).URLWe cannot know the content of this page. Fortunately, the blogBlogThe system provides this function.Advanced optionsBelow areEntryname (page name)You can enter a meaningful article name, suchCheck_password_strength_using_custom_atlas_behaviorIn this way, your post address becomesHttp://dflying.cnblogs.com/archive/2006/05/16/Check_Password_Strength_using_Custom_Atlas_Behavior.htmlSo that humans and search engines can useURLThe most important part is to fully determine the content of the page.

Add at least one link to the site in each article

There are too many websites, but the content is limited. Therefore, many websites use reprinting as the main source of content, and even have a special "news collection system ". Among them, the more moral reporters will mark the source of the article, and many simply ignore it, or even specifically remove the source information. If one of your articles is collected by ten influential websites (BlogIt is often easy to get such "care"), so it is likely that in the search engine, your page is ranked11This is embarrassing, and we have no way to influence it. However, if there is a link to your site in the content of the article, this link is generally retained, and you can get a potential ranking improvement from this link (seeGoogleOfPageRankPrinciples) and potential users.

Publish on each pageGoogle Adsense

As a domestic user,AdsenseIt is not a good way to make money, but becauseGoogleThe advertisement will be selected by capturing and analyzing the content of the page, so there are many ways to attract the attention of search engines. AlthoughGoogleOfficial rejectionAdsenseCapture andGoogleInclude the captured relationships. However, it is clear thatGoogleWill not give up the webpage content information that is obtained by advertising. We are also basically certainGoogleThis information is used in the search results. You can apply to becomeAdsense publisher, You can also display the blog garden advertisement on the page and make some contribution to the blog garden by the way.