SEO In-site optimization

Website Structure optimization

Domain name
Url
Rebosts, nofollow, Flash, JS, frame
404 pages, clear navigation
Avoiding Spider Traps


1 Domain Name
1> Subdomains and directories
Note: The subdomain is a standalone site.
Sub-domain first page weight is high, content page weight is low. The index page weight is low, but the content pages are highly weighted.

2 URL
1> URL Static
Search engine early for dynamic URLs is near and far, such as the perpetual calendar, spiders will enter the endless cycle of death, and
Search engine support is relatively better now. However, it is recommended to use pseudo-static, which has a good user experience.
2> URL Design
1) The shorter the URL, the better.
2) Avoid too many parameters, user experience is not good, but also prevent the inclusion of bad.
3) The number of directory layers as few as possible, column pages using a table of contents, content pages placed in the first page or a column.
4) Documents and directories are descriptive.
5) URL contains keywords.
6) all lowercase letters. (user input habits, Linux systems are case sensitive)
7) Avoid using special sub-characters. (_ hyphen recommended)
3> URL Normalization
refers to selecting the most appropriate URL as a unique URL.
The details of the URL cause the difference:
1) "www.baidu.com" and "baidu.com"
2) "Www.baidu.com/liuyan" and "www.baidu.com/liuyan/"
3) "www.baidu.com" and "www.baidu.com/index.html"
4) "www.baidu.com:8080" and "www.baidu.com"
The nuances of the URLs will lead to different URLs, and each includes
Workaround:
1) Use a unified URL address, the whole station unified.
2) Use 301 redirect.
3) Use canonical label
_1 Baidu also does not support
_2 This tag is only suggestive, not completely functional.
4> path problem
It is recommended to use absolute path, do not do 301 redirect, help URL specification, if the article is reproduced, can obtain a large number of external chain, not easy to be
Download.


3 rebosts, nofollow, Flash, JS, frame
1> rebosts and Meta rebosts tags (forbidden)
Webmaster wants some pages, ads, test pages ... Be sure not to ingest, use rebosts files and rebosts tags.
Please refer to the book for use.
2> Flash, JS, the framework is very poor, can be used to use ads do not want to be included in the content of spiders.

4 404 pages, clear navigation
1> 404 Page
The site does not have 404 pages, but it appears 404 Judgment page, the user experience is not good.
1) Wrong procedure correction
_1 need to use a tool to query the page return code does not exist, if 200, there will be a large number of the same page.
_2 do not JS or meta tags to jump to the homepage, especially 10 seconds or less jump.
2) 404 page production attention point
_1 to the website style, template, logo Unified, to let users know their location.
_2 to have an error message, it is best to have a link back to the page.
3) 404 and Outside the chain solution:
_1 301 Redirect
_2 create these non-existent URL pages.
2> Clear Navigation
Mature navigation should consider 2 questions:
1) The location of the user, let the user know where the user is in the page.
2) Where should the user go and guide the user where to go?
Navigation should be aware of the issue:
1) Use text navigation
Avoid using JS and other difficult to include tools, navigation links are the most important internal links throughout the site.
2) Click the distance flat
Page distance from the first click Do not exceed 4, 5 words.
3) Anchor text contains keywords.
4) breadcrumb navigation
Breadcrumb navigation is an effective tool for users to know their location well.


5 Avoiding spider Traps
Web site is not conducive to spiders crawling and crawling, called spider traps.
1> Flash
Search engine can not read Flash content, so do the whole station flash is not conducive to SEO optimization.
2> various jumps
Jump Best Use 301 jump, for 302,js,meta tag is very sensitive, in order to prevent black hat seo use jump to deceive users.
3> Frame Structure
Don't waste time handling how to make search engines ingest iframe and frame.
4> Dynamic URL
Not conducive to search engine crawling.
5> JavaScript code
Try not to use the JS code to achieve the navigation effect, for high-weight site access will parse JS, ordinary Web site will not be resolved.
6> requires a landing site.
Pass session ID in 7> URL
Will cause the URL to be non-uniform.


6 internal links and weight distribution
1> Key Page
There are many important product pages to be included, such as: e-commerce of the latest products, etc., but the product page is far from the home, you can
To expand a module on the home page, place a link to the product pages. These pages will have a significant weight increase.
2> Non-essential pages (for example: Contact us)
1) Use Nofollow label directly.
2) Only the link is displayed on the homepage.
3) Make these pages use a dynamic page, and disable this page in robots.txt.
3> paging Too much
Too much information will be paged, but the deeper the link, if the site weight is low, the included pages will be limited, you can take the following way
To page:
Eg:1 2 3 4 5 10 20 30 40 50 if too many can be divided into 2 rows of pages.
4> Home Link
On the site will have a lot of home links, search engine will be the first home link the most important, anchor text is also the most important, but many sites are
is the logo for the first, can only use ALT, but ALT has no anchor text effect, so you can set the site's logo link nofollow.

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7 Damage of the dead chain
1> crawlers don't like crawling your site and making rankings drop.
There is an internal dead chain in the 2> website, and the weight passes waste.
3> affects the user experience.

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SEO In-site optimization