Site search function Optimization How to do what users want

With the amount of information on the site, the number of columns, the content of the gradual enrichment, generally we are in a single page or navigation is difficult to find the target content, at this time we need to help is the site search, we can through the station's search statistics function analysis of the user's search habits and needs, these data is extremely valuable, Be able to make your site more close to the user's thinking.

　　Analyze Search Keywords

Through the CNZZ Webmaster statistics and site Search statistics, we are very easy to find a user habits, users in Baidu search is often like to search a brand or manufacturers of keywords, and to the station tends to search for specific models of products, so that we can clearly know which products and content is used not to compare the relationship between , we can refine and optimize the information of such products.

Of course, many times, in the use of site search, not all can search results, because the user's search habits are diverse, the content of the site is still limited, if we find that the user in search of a keyword, although there is no direct results, but the user has a page-like operation, we should take these as a potential demand , you can consider adding this part of the information to the website quickly.

Search Synonyms Tips

Users can sometimes spell errors when they enter search keywords. or the user may enter the vague definition of the phrase, which can directly analyze the site search keywords and search improvements, etc. to confirm that your site users are not widespread such behavior, so we need to provide users with some key words to improve the recommendations and results of the recommendation

　　Conversion rate of key words

For an E-commerce site, the biggest goal is to make a profit. Then we search in the analysis station, you can through the background statistics, analysis of the user's order conversion rate per search, transaction completion, and each search for profits, these can become our optimization site, choose the most appropriate keywords the best basis.

We can see that, especially for the Electric business website, site search function is good or bad, can give the site to create more profit space, search within the station can be said to be a more complex function, especially to optimize it better time, so many large companies have a dedicated team to study and improve the site search function. It is suggested that when searching in the optimized station, the method of Web site analysis should be considered so that the optimized work has more definite target and aspect, and the corresponding measurement in the analysis of website before and after optimization can provide a powerful quantitative reference index for the optimization effect.

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