Social music: giving birth to flowers in the middle of a crevice

Before doing music projects, the most let us headache is to meet the user's problem. In the field of music, do not try to satisfy all users this law is the most fully validated. The reason is nothing more than music this thing can produce enough stickiness and suction, to the user groups to form a relatively stable small society.

Music Blog and forum is a kind of the most simple society, relying on simple information and human interaction and aggregation. Then it is similar to myspace.com social music website, to build a platform mainly to achieve music publishers, shares, users of resources to share information, this is a good marketing case of humanity, for musicians, ordinary users, the site itself and even the entire music industry, are profitable. Another kind of society is user-centric: using collaborative filtering and other ways to generate push, through the music recommended to generate user trust, and gradually establish a network of users. The latter two styles are typical of the 2.0-style Music society: The fantastic Spotify has done Music2.0 + Social + peer-to-peer + Legal + Free + Artist Wiki + iTunes + last.fm + Pandora + Ilik E + Wikipedia + Playlist + Net Radio and so on the perfect combination; Last.fm shouting "Last music radio" turned out, hand audioscrobber, the strength of the recommended algorithm to play the ultimate, also as a social music guides and revolutionaries, Praised by the industry; in the domestic, watercress music people also by virtue of its huge and loyal high-end literature youth user group, peremptory has become the Chinese underground music first paradise trend.

Watercress Music Person: Chinese style of myspace.com

Typical qualities of excellent socialized music:

1. First-glance design and experience.

Netizens are all visual animals, especially music lovers. This is just like everyone loves the first-eye beauty. In the user has to countless music sites produce aesthetic fatigue, whether it is the Web interface style, feature plug-ins or the display of the player, new features and experience, concise, refreshing or features can become the first to capture the user's advantage.

Last.fm's radio station.

2. The content of the king is a constant standard.

Collect user feedback is the most encountered complaints is content: less content, classification rigid, update frequency is not enough, can not download, sound quality has yet to be improved ... For want to do SNS but audition service also do not want to fall the website, have no good content, it is equivalent you already lost in the competition half of the competitiveness. Even if the determination to do like watercress as a pure information guide, to the end also had to cross the knife whale nine days, to catch the lowest song service. and the quality of the new shrimp Beta on the line has been advertised the concept of 192k. And whether it is a concept or not, I believe that it can also be gathered together a lot.

3. Accurate push: Let the user feel your intimate.

If committed to make recommendation algorithm, push the efficiency must be high, otherwise this function module is easy to become chicken, and affect the user's trust in the entire site. Through the push to form a solid circle of communication is not easy, coupled with the failure of the recommendations, directly reduce the user's goodwill, until they break through their confidence in the site's bottom line. In addition, the frequency of push will also affect the user's use of emotions. Relatively frequent and obviously has the time the law can follow the push, can let the user feel your website to have the vitality at the same time has the discipline, this also is a website security reliable has the safeguard one dimension.

According to the user collection record production push of watercress radio, is still in the small scope of the public test.

4. Fit the actual position: you need to know which dish you are.

And back to the problem of satisfying the user. The emphasis here is on how much "throughput" you have and how many users live. Whether it's hardware or software, if the cost is limited, it's irrational to attempt to spread the stall too much. In view of the strong group of music users, you can do a point of view, there are advocates of the site, for specific groups to create your vertical music society. In doing wide has become unrealistic desire, good and depth is kingly. Make music, learn to give up a part of it or even a large majority of users.

A good music site can be pleasing and a lot of users. But we can not help but think, how to make music profit? Earning money is always a cliché and a classic topic. In China's special digital music environment, profitability is the most direct challenge to the music community. To circumvent copyright problems can only be a stopgap, then how to solve the copyright and the user free possession of the psychological contradictions immediately let the copyright charges become the largest head of the cost. While Google music wisely chooses to marry a giant whale, it is not always the case that it is only by advertising to make a living. Watercress offers those pleasing one-on-one picture ads, it does increase my feelings for itself, but I think the current income of the big head should still come from the musicians. Although the MySpace model is simple, it is directly valid. In addition, the management of their own membership groups, using the purchasing power of users to create value, but also a considerable profit model.

Shrimp's profit model: download fees. Resources from Peer-to-peer user interaction

The local music community surging, traditional music site has been difficult in the business of the struggle and the revolution in a piece of soup. And how social music sites can increase user stickiness, build and expand their loyal user base, and make a profit in China, where paying music is particularly embarrassing, is a matter of deep consideration. On this road, do not know how many sites overnight fame or quietly die.