Video site calls Chen

Recently reread Chen's "Sina Way". Chen is a man I quite admire, especially before 2005. I think I said this is more objective, in the web1.0 era of Chen, the Internet media, no one can grasp, but after 2005, in the web2.0 era, Chen feel a lot worse. For example, Sina blog appears to be very successful on the surface, but I think this is a tactical level of success, the strategic level is fundamentally wrong-and Chen position, should be considered at the strategic level.

But this article is not a criticism of Chen. In fact, when rereading the "Sina Way", there is a detail that makes me very interesting: presumably, Sina started from the sports salon, trying to do news, found that the flow of news more than sports. I think this detail is very interesting, because Sina's old experience, can be used to guide the current problem: video site.

At present, several video sites in China, such as 56.com,6 room, green entertainment, potatoes and so on, several of them are learning youtube.com, especially in front of the two, the interface is very similar. But this is wrong, the domestic video site must not learn youtube.com, what they really need is to call Chen.

In last year, Chen have a word, the effect is what web2.0, Sina is the earliest web2.0. Some people in the industry listen, do not recognize Chen such a statement. But I really agree. I think the three major domestic portals, Sina and NetEase, are beginning to be web2.0, and quite web2.0. But for a variety of reasons, they later on their own business to "discard", and do the best is Sina, is Chen. (NetEase basically turns to the service-oriented website, not the media website).

Why the domestic Sina such web2.0 embryonic website, the final transformation into a classic web1.0 site? There are many reasons for this, but the most fundamental is our big environment: to provide content-oriented web sites, in China to a certain scale, the government will not allow the content out of control, so the site must face the controls and supervision, and become a media site. To put it another way: do content in China, either you can't do it, or you must become a regulated media website. Sina's success lies in the fact that they have done this transformation firmly in 2000 years or so, and the implementation level is very strong.

At present, the domestic main video website, actually also faces this transformation. Take 56.com as an example, I have recently been lying on the top of it, the content has been extremely rich and diverse, in the "regulation" of the edge. As a matter of fact, I've been looking at content recently on 56, only to get a deeper understanding of why the broadcasters are prepared to reign video sites and spoof-because they are at the boundaries that the government can tolerate.

This is the trend. In such a trend, and then extravagant talk about the use of foreign YouTube, this is not the reverse trend? In other words, isn't this death?

and the 2nd video site. Also take 56.com For example, can you guess what the most fire video is? Not a beauty video, not a spoof video, but ――king from Taizhou racing to Hangzhou video. This video, please note that it is not a video of entertainment (although 56 self positioning is an entertainment site) ――king Drag racing video, is a news video. And this is what I said above the "Sina way": if it is to provide content of the site, then, do sports rather than do the news, entertainment is actually better than doing news. News is the king, and sports and entertainment, just a classification of news, do one of the same, can not prop up a website to the Nasdaq.

3rd, the video web site business model, currently seems to be only advertising, and most likely the use of "patch ads." And this kind of advertisement wants to sell a good price, does not depend on your website traffic, but is the website influence. Therefore, the video site, it is inevitable to fight the impact, not traffic. And to gossip, spoof-oriented web site, we see will feel like, will haha a smile, but, such a site is actually no influence, Non-mainstream site.

4th, in fact, the current traditional television stations have provided a large number of video site "mainstream" content and materials, this situation, a bit like 2000 years of Sina, can be from the traditional newspaper grilled content. Wang ran once had a blog about the content of the video site to create problems. He saw the problem, but he limited it to the entertainment industry. And my view is that video site content sources, should be traditional television stations.


to sum up, for the development of domestic video website:

First, the video website content provides: Again web2.0 lets the user independently contribute the content to go down, the government also does not agree
Second, video site content browsing: Do not overestimate the gossip, spoof, beauty and other video to the user's appeal; the widest demand for users is the demand for news. No matter the previous text, the picture, or the current video
Third, video website revenue: Fight is the influence, not the traffic
Four, video site content